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The Facebook Guide To Small Business Marketing

Author: Ramon Ray
Publisher: John Wiley & Sons
ISBN: 1118234766
Size: 74.91 MB
Format: PDF, Mobi
View: 1503
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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Free Marketing

Author: Jim Cockrum
Publisher: John Wiley & Sons
ISBN: 1118120043
Size: 38.43 MB
Format: PDF, ePub, Docs
View: 5349
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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Digital Marketers Sound Off

Author: Matt Chiera
ISBN: 9780692121597
Size: 58.64 MB
Format: PDF
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Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are "in the trenches" executing campaigns.

Internet Marketing For Entrepreneurs

Author: Susan Payton
Publisher: Business Expert Press
ISBN: 9781606490341
Size: 27.74 MB
Format: PDF, Mobi
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Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Artificial Intelligence

Author: Lasse Rouhiainen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781982048808
Size: 75.83 MB
Format: PDF, ePub, Docs
View: 317
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Did you know that artificial intelligence is changing our world faster than we can imagine? It will impact every area of our lives. And this is happening whether we like it or not. Artificial intelligence will help us do almost everything better, faster and cheaper, and it will profoundly change industries such as transportation, tourism, healthcare, education, retail, agriculture, finance, sales and marketing. In fact, AI will dramatically change our entire society. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few. This book is divided into ten chapters: Chapter I: Introduction to Artificial Intelligence Chapter II: How Artificial Intelligence Is Changing Many Industries Chapter III: How Artificial Intelligence Is Changing Business Processes Chapter IV: Chatbots and How They Will Change Communication Chapter V: How Artificial Intelligence Is Changing the Job Market Chapter VI: Self-Driving Cars and How They Will Change Traffic as We Know It Chapter VII: Robots and How They Will Change Our Lives Chapter VIII: Artificial Intelligence Activities of Big Technology Companies Chapter IX: Frequently Asked Questions About Artificial Intelligence Part I Chapter X: Frequently Asked Questions About Artificial Intelligence Part II To enhance your learning experience and help make the concepts easier to understand, there are more than 85 visual presentations included throughout the book. You will learn the answers to 101 questions about artificial intelligence, and also have access to a large number of resources, ideas and tips that will help you to understand how artificial intelligence will change our lives. Who is this book for? Managers and business professionals Marketers and influencers Entrepreneurs and startups Consultants and coaches Educators and teachers Students and life-long learners And everyone else who is interested in our future. Are you ready to discover how artificial intelligence will impact your life? This guidebook offers a multitude of tools, techniques and strategies that every business and individual can quickly apply and benefit from.

Facebook 101

Author: Steve Weber
ISBN: 9781936560127
Size: 41.48 MB
Format: PDF, Docs
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If you have a business, your customers are on Facebook! Now what? No matter what kind of business you have, you can boost your profits by knowing how to market with Facebook. This book guides you each step of the way, showing you how to create a powerful Facebook presence that will attract new customers and keep your previous customers engaged. Whether you're a computer geek or a social-media newbie - whether you want to use Facebook's free grassroots techniques or use its paid-advertising platform - here's how to get started. You'll learn: > How to create a free Facebook Page. > How to use Facebook for free market research. > To use Facebook ads to complement your other marketing effort. > Winning techniques used by Facebook marketers like you. > How to connect with mobile users. > How to generate direct sales from your Facebook Page. > Secrets for driving traffic from your Facebook Page to your website. > Why a business Page, not a regular Facebook profile, is essential to your marketing plan. > How to give your best customers a voice. > To use Facebook photos to feature your products and services. > How to keep customers coming back - and spreading the word. > How to use Facebook's paid advertising platform. > How to craft Facebook sponsored stories. > How to test and improve your Facebook ads. > How to use apps with your Facebook Page. > Why to use the Facebook Marketplace. > How to avoid Facebook spam. > To use re-built social plug-ins to supercharge your Facebook Page.

Smart Social Media

Author: Lasse Rouhiainen
Publisher: Createspace Independent Pub
ISBN: 9781478129431
Size: 34.74 MB
Format: PDF, ePub, Mobi
View: 3316
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Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related toFacebook, video marketing, and YouTube. In Smart Social Media, you will discover: Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more... This is a step-by-step guide that shares strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.

101 Ways To Market Your Business

Author: Andrew Griffiths
Publisher: Allen & Unwin
ISBN: 9781741760842
Size: 17.40 MB
Format: PDF
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A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.

Facebook Marketing

Author: Chris Treadaway
Publisher: John Wiley & Sons
ISBN: 1118239121
Size: 80.13 MB
Format: PDF, ePub
View: 5411
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.