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50 Ways To Understand Communication

Author: Arthur Asa Berger
Publisher: Rowman & Littlefield
ISBN: 9780742541085
Size: 54.64 MB
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In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Lévi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

The Cultural Theorist S Book Of Quotations

Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315418762
Size: 65.27 MB
Format: PDF, ePub, Mobi
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Where did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence.

How To Get A 2 1 In Media Communication And Cultural Studies

Author: Noel R Williams
Publisher: SAGE
ISBN: 9780761949121
Size: 34.98 MB
Format: PDF, ePub, Docs
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How can you succeed in media, communication and cultural studies? How can you sort out your dissertation? This guide defines the field, provides easy tips on being a good learner and supplies a trouble-shooting and problem solving guide for all aspects of your study.

Gender In Applied Communication Contexts

Author: Patrice M. Buzzanell
Publisher: SAGE
ISBN: 0761928650
Size: 44.46 MB
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Gender in Applied Communication Contexts explores the intersection and integration of feminist theory as applied to four important areas: organizational communication, health communication, family communication, and instructional communication. This collection of readings links theoretical insights and contributions to pragmatic ways of improving the lives of women and men in a variety of professional and personal situations. Gender in Applied Communication Contexts is recommended for upper-division and graduate-level courses in gender and communication, feminist theory, organizational communication, health communication, instructional communication, and applied communication. This anthology is also recommended as a research resource for scholars in Women’s Studies, Family Studies, and Business and Management.

Get Set For Media And Cultural Studies

Author: Tony Purvis
Publisher: Edinburgh University Press
ISBN: 0748626476
Size: 54.14 MB
Format: PDF
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This book presents a clear, concise and critical introduction to contemporary media and cultural studies. The book will be of interest to all students about to embark on courses in which knowledge of the mass media, cultural identities, popular culture, film, or television, forms a part of their programme. But the book is also aimed at those who are interested in how media and cultural identities can be studied in relation to audiences and industries in the context of local and global media. And finally, the book is of interest to all those who are studying aspects of the media, culture, and communications industries and who want to consolidate their knowledge and critical skills in more comprehensive ways. Get Set for Media and Cultural Studies will provide a concise learning aid.

Researching Interpersonal Relationships

Author: Jimmie Manning
Publisher: SAGE Publications
ISBN: 1483314189
Size: 65.60 MB
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Researching Interpersonal Relationships: Qualitative Methods, Studies, and Analysis, by Jimmie Manning and Adrianne Kunkel, explores and demonstrates methodological tools and theories used to guide relationships research, especially studies of interpersonal communication. Featuring chapters illustrated by research studies conducted by leading communication scholars, this book introduces both classic and cutting-edge methodological approaches to qualitative inquiry and analysis. Each chapter highlights a particular method, context, and analytical tool. Through the methodological and analytical overviews, illustrative research studies, and post-study interviews with the researchers, readers can better understand how qualitative research approaches can expand and solidify understandings of personal relationships.

Analysis Of Cultural Differences And Their Effects On Marketing Products In The United States Of America And Germany With A Focus On Cultural Theories Of Hall And Hofstede

Author: Matthias Boeing
Publisher: GRIN Verlag
ISBN: 365628458X
Size: 63.18 MB
Format: PDF
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Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketing products internationally. The United States of America and Germany are used to exemplify this issue. Today’s science provides numerous approaches to making cultural differences visible and tangible. All of these solutions and dimensions give companies, and people in general, a guide to becoming aware of and understand differences and how to cope with them appropriately. Trompenaars, a famous consultant for intercultural communication, uses the allegory of a fish and its habitat, water, to explain the characteristics of culture: “A fish only discovers its need for water when it is no longer in it.”2 Accordingly, culture can be seen as the substance that surrounds a human being and makes him unable to distinguish between different and normal. Therefore, this thesis uses the cultural theories of Edward T. Hall and Geert Hofstede, who both developed approaches to cultural differences by using either a four- or five-dimensions model. These cultural dimensions will be applied to the special circumstances and conditions which a marketer has to deal with in the United States and Germany and thus draws connections between those two different fields of science. As already mentioned in section 1.1, cultural differences play an important role in today’s international marketing. It is therefore important to examine if and how cultural differences, according to Hall and Hofstede, affect parts of the marketing mix for companies selling products in the United States as well as in Germany. The following questions can help to identify the necessary steps: What cultural differences, in both the United States and in Germany, could have an impact on marketing the products of companies selling in those countries? What impact do cultural differences have on parts of the marketing mix? Which adaptions should marketers make to their marketing mix due to the cultural differences? Is standardisation a successful method in both international markets? The answers should help the marketer make the right choice between adapting products to local circumstances or selling and marketing the same product all around the world. This thesis will attempt to answer these questions by applying the above-mentioned cultural theories, and will provide suggestions for how companies from the USA or Germany should conceive parts of their marketing mix. It will further provide examples of culture–related marketing efforts.

Motivation To Learn

Author: Michael Middleton
Publisher: Corwin Press
ISBN: 148335914X
Size: 28.76 MB
Format: PDF
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Harness the power of motivation to transform the learning experience! When properly channeled, motivation propels learning forward. Yet teachers across all grade levels and disciplines struggle to recognize and cultivate this dynamic, social force in the classroom. This essential resource proves that all students are motivated to learn, and provides authentic tools to create and sustain a classroom community that is highly engaged. You’ll discover: Reflection activities that promote student voice and self-efficacy as well as assess existing motivation levels Case studies and best practices based on current motivation theory and research Strategies to design meaningful learning tasks and build positive relationships with students and colleagues.

Author: Guy Debord
Publisher: Metaichmio Publications
ISBN: 6180309639
Size: 44.57 MB
Format: PDF, Docs
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Στην Κοινωνία του θεάματος- που κυκλοφόρησε το 1947-, ο Guy Debord εκθέτει συνεκτικά τους τρόπους λειτουργίας της σύγχρονης κοινωνίας όπως διαμορφώνεται από τα τέλη της δεκαετίας του 1920 και γιγαντώνεται, παροξυσμικά και παρανοϊκά, έως τις μέρες μας. Μισό αιώνα μετά την πρώτη του έκδοση, αυτό το μοναδικό βιβλίο παραμένει δυναμικά επίκαιρο. Γράφει ο Debord: «Το θέαμα δεν μπορεί να εννοηθεί ως κατάχρηση ενός κόσμους της όρασης, ως το προιόν των τεχνικών μαζικής διάχυσης εικόνων. Είναι μάλλον μια Weltanschauung [κοσμοθεώρηση] που έγινε πραγματική, που εκφράστηκε υλικά. Είναι μια θεώρηση του κόσμου που έγινε αντικειμενική». Όσον αφορά τον ίδιο τον συγγραφέα, ακολούθησε στη ζωή και έως τον εκούσιο θάνατό του έναν και μοναδικό κανόνα. Τον συνοψίζει στον πρόλογο της Τρίτης γαλλικής έκδοσης του ανά χείρας έργου: «Οφείλει κανείς να διαβάσει αυτό το βιβλίο έχοντας κατά νου ότι γράφτηκε με την πρόθεση να βλάψει την κοινωνία του θεάματος. Δεν είπα ποτέ τίποτα το εξωφρενικό».

Making Health Communication Programs Work Rev Ed

Author: Elaine Bratic Arkin
Publisher: DIANE Publishing
ISBN: 143791263X
Size: 21.69 MB
Format: PDF, Kindle
View: 1998
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A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.