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A Quick Guide To Writing Business Stories

Author: Joe Mathewson
Publisher: Routledge
ISBN: 1317518292
Size: 65.35 MB
Format: PDF, ePub, Mobi
View: 1974
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Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.

Strategic Financial And Investor Communication

Author: Ian Westbrook
Publisher: Routledge
ISBN: 1135087172
Size: 13.30 MB
Format: PDF, Kindle
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In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Interactive Narratives And Transmedia Storytelling

Author: Kelly McErlean
Publisher: Taylor & Francis
ISBN: 1317268431
Size: 27.96 MB
Format: PDF, Mobi
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Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Persuasion

Author: Jasper Kim
Publisher: Routledge
ISBN: 1351113690
Size: 78.97 MB
Format: PDF
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Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Real Feature Writing

Author: Abraham Aamidor
Publisher: Routledge
ISBN: 1135250057
Size: 58.42 MB
Format: PDF, ePub
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Real Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how to write features. New for this edition are: *updated examples of feature writing, integrated throughout the text;*a chapter on ethical journalism, which takes a critical look at propaganda;*a chapter on international perspectives, including coverage of issues in the Middle East;*chapters on research, freelancing, content editing, copyediting, and literary journalism. This text is appropriate for upper-level journalism students, and will be a valuable resource for freelance writers and young working journalists needing guidance on writing features.

Writing And Publishing Research In Kinesiology Health And Sport Science

Author: Timothy Baghurst
Publisher: Taylor & Francis
ISBN: 1351769456
Size: 68.13 MB
Format: PDF, Mobi
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Drawing on real-world experience and presented in an informal and accessible manner, Writing and Publishing Research in Kinesiology, Health, and Sport Science provides upper-level students and early-career academics with an essential resource to aid in disseminating research and publishing their first papers. Logically structured to take researchers through each step of the publishing process, the book offers subject-specific advice on developing every aspect of theoretical, applied, or position papers, including: • the title, abstract and keywords • method, results, and discussion sections • referencing • finding the right journal and submitting a paper • revising content in light of peer review • presenting papers. This is important and accessible reading for any researchers seeking advice on publishing their work in fields including but not limited to kinesiology, health, exercise science, physical education, or recreation.

The Online Journalism Handbook

Author: Paul Bradshaw
Publisher: Routledge
ISBN: 1317645138
Size: 28.55 MB
Format: PDF, Docs
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The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.

The Media Student S Book

Author: Gill Branston
Publisher: Psychology Press
ISBN: 9780415256100
Size: 51.80 MB
Format: PDF, ePub, Mobi
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A comprehensive introduction for students of media studies, this third edition of The Media Student's Book has been thoroughly revised and updated in response to feedback from lecturers using the second edition, and now focuses on the higher education syllabus more than ever before.It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates. Key features include:* think points and discussion points to get students really engaging with the topics* lists of useful web sites, resource centres and suggestions for further reading to encourage additional study* follow-up activities and essay questions which can be used to set tutorial work*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories* case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms.Including a glossary of key terms for quick reference and revision, this third edition will be used by lecturers as a flexible teaching resource and by students to aid independent study.

Professional Feature Writing

Author: Bruce Garrison
Publisher: Routledge
ISBN: 1135676771
Size: 51.79 MB
Format: PDF
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The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.

Teaching Religious Literacy

Author: Ariel Ennis
Publisher: Taylor & Francis
ISBN: 1351796771
Size: 31.23 MB
Format: PDF, ePub
View: 7580
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Offering resources and initiatives on religious and spiritual diversity in higher education, this book describes the conceptual foundations for teaching religious literacy and provides a sample curriculum with a facilitator's guide and assessment tools needed to evaluate its development among students. With a clear understanding of the diversity of religious and spiritual experiences found on college and university campuses, Ennis offers a much-needed framework for facilitating conversations about religion and spirituality in colleges and universities. By working from a comprehensive overview of NYU’s award-winning Faith Zone training program, this book breaks down the methodology and tools required to create religious literacy training curricula at campuses around the world.