Download a quick guide to writing business stories routledge focus in pdf or read a quick guide to writing business stories routledge focus in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get a quick guide to writing business stories routledge focus in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



A Quick Guide To Writing Business Stories

Author: Joe Mathewson
Publisher: Routledge
ISBN: 1317518292
Size: 26.96 MB
Format: PDF, Mobi
View: 3808
Download and Read
Business journalism is of critical importance to society, though it may appear to some that it concerns only big business and big investors. A Quick Guide to Writing Business Stories helps students acquire the marketable writing skills required to succeed in this competitive and vibrant segment of print and online journalism. This hands-on, practical text provides step-by-step guidance on how to write business articles such as the corporate quarterly earnings story, small business profiles, and business or consumer trend stories. Mathewson’s book, based on Northwestern University’s highly successful business journalism program, guides students in the use of data, documents and sophisticated expert sources. With A Quick Guide to Writing Business Stories as their resource, students will be able to write challenging stories with clarity and speed, greatly enhancing the journalist’s ability to tackle stories on other complex topics, in any medium.

Strategic Financial And Investor Communication

Author: Ian Westbrook
Publisher: Routledge
ISBN: 1135087172
Size: 14.20 MB
Format: PDF, ePub, Mobi
View: 3630
Download and Read
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Management Accounting For Beginners

Author: Nicholas Apostolides
Publisher: Routledge
ISBN: 1317246969
Size: 41.87 MB
Format: PDF
View: 2468
Download and Read
Accounting skills are increasingly important in many walks of life. In education, these skills are becoming vital beyond business, accounting and economics students; in work, accounting is no longer an outsourced specialism across all sectors. This concise book provides readers with a primer on accounting which focuses on its uses for managers. Beginning with the basics of financial accounting, the main part of the book focuses on the more applicable role and use of management accounting. Topics covered include budgeting, break-even analysis, performance measurement, and investment appraisal. Features to aid understanding include worked activities; discussion points and numerical example with answers. With additional online resources for further study, this unique and focused text will be welcomed by all those looking to develop an employable competency in accounting and finance.

Interactive Narratives And Transmedia Storytelling

Author: Kelly McErlean
Publisher: Taylor & Francis
ISBN: 1317268431
Size: 80.96 MB
Format: PDF, ePub, Docs
View: 226
Download and Read
Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Persuasion

Author: Jasper Kim
Publisher: Routledge
ISBN: 1351113690
Size: 62.66 MB
Format: PDF, Kindle
View: 5197
Download and Read
Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Professional Feature Writing

Author: Bruce Garrison
Publisher: Routledge
ISBN: 1135676771
Size: 29.52 MB
Format: PDF, ePub, Mobi
View: 3507
Download and Read
The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.

The Media Student S Book

Author: Gill Branston
Publisher: Routledge
ISBN: 1136963790
Size: 74.68 MB
Format: PDF, Kindle
View: 7580
Download and Read
The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.

Auditing Teams

Author: Mara Cameran
Publisher: Routledge
ISBN: 1134825609
Size: 38.71 MB
Format: PDF, ePub
View: 2548
Download and Read
The recent audit failures which have rocked financial markets worldwide have accentuated the need for a better understanding of the link between risk, control and audit quality; as well as emphasising the need to open the "black box" of the ways auditing firms actually function. Reflecting these imperatives, Auditing Teams unravels the organizational and management issues in audit firms that are key to achieving effectiveness in service provision. Specifically, this key research reflects upon the relevance and dynamics of auditing teams and their impact on auditing quality, and specifically responding to the recent claim from regulators which highlights auditing team characteristics as the source of wide variations in quality. By leveraging different perspectives – auditing, management accounting, organization and psychology – to investigate auditing teams and basing on evidence collected from the professional world, this book will provide a unique insight into the role of auditing teams on audit quality. It will be of great interest to scholars and advanced students in auditing, as well as to practitioners and regulators in the field.

The Online Journalism Handbook

Author: Paul Bradshaw
Publisher: Routledge
ISBN: 1317645138
Size: 66.21 MB
Format: PDF
View: 6656
Download and Read
The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.

Cities Economic Inequality And Justice

Author: Edwin Buitelaar
Publisher: Routledge
ISBN: 1351980467
Size: 11.78 MB
Format: PDF, Kindle
View: 6472
Download and Read
Increasing economic inequality in cities, and the spatial translation of that into more segregated neighbourhoods, is top of the political agenda in developed countries. While the overall living standards have increased in the last century, the focus has now shifted from poverty to economic differences, with a particular focus on the gap between the very poor and the (ultra-)rich. The authors observe a common view among policy-makers and researchers alike: that urban-economic inequality and segregation are increasing; that this increase is bad; and that money and people (in the case of segregation) need to be redistributed in response. In six compact chapters, this book enriches and broadens the debate. Chapters bring together the literature on the social effects of economic inequality and segregation and question whether there are sizable effects and what their direction (positive or negative) is. The often conflated concepts of economic inequality (and segregation) and social injustice is disentangled and the moral implications are reflected on. The book is essential reading for students and academics of Planning Theory, Planning Ethics, Urban Geography, Urban Economics, Economic Geography and Urban Sociology.