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A Technique For Producing Ideas

Author: James Young
Publisher: McGraw Hill Professional
ISBN: 0071426256
Size: 42.10 MB
Format: PDF, Kindle
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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Growing Great Ideas Unleashing Creativity At Work

Author: Founder Karen Sieczka
Publisher: Karen Sieczka
ISBN: 0557004802
Size: 54.38 MB
Format: PDF, ePub, Docs
View: 4881
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What would you think of a machine that only worked at 5% efficiency? Wouldn't you want to make improvements? Now think about the human mind. It is estimated we only use 5-10% of our brain's amazing capacity! In today's rush for success, we tend to forget the vast wealth within the human mind, especially the untapped potential we have in our employees. We are all naturally curious and imaginative so how do we tap into the other 95% of potential? Many employees want to develop and use all their skills, but they aren't sure how to get there. Show your employees the way, bring enthusiasm and fun, and most importantly, IDEAS back to work with Growing Great Ideas: Unleashing Creativity at Work. The book trains managers and staff how to explore creativity and unleash problem-solving skills and creative potential, build teamwork, and to turn business challenges into business opportunities.

How To Get Ideas

Author: Jack Foster
Publisher: Berrett-Koehler Pub
ISBN: 9781576754306
Size: 63.49 MB
Format: PDF, Mobi
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A revised edition of the best-selling handbook discusses how to condition the mind to become "idea-prone" and presents a five-step procedure for solving problems and getting ideas. Original.

Ogilvy On Advertising In The Digital Age

Author: Miles Young
Publisher: Bloomsbury Publishing USA
ISBN: 1635571472
Size: 19.56 MB
Format: PDF, Kindle
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From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Hey Whipple Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164001
Size: 34.24 MB
Format: PDF
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Revised edition of the author's Hey Whipple squeeze this!, 2012.

Dancing About Architecture

Author: Phil Beadle
Publisher: Crown House Publishing
ISBN: 1845907477
Size: 54.58 MB
Format: PDF, ePub, Docs
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Dancing about Architecture: A Little Book of Creativity is a compendium of outrageous ideas: ideas about how to take more risks, and about how to go about coming up with better ideas. Ideas about how to plan experiences that leave people who are in the same room as those ideas awestruck, and ideas to help you avoid the textbook, the worksheet the barely stifled yawn. From using The Book of Revelation as a planning device; to seeing every experience through the prism of physical activity or song; to measuring a poem to find its real heart; it outlines a methodology that, if you use it, will make you an even greater creative force than you already are.

One Plus One Equals Three

Author: Dave Trott
Publisher: Pan Macmillan
ISBN: 1447283864
Size: 31.66 MB
Format: PDF, Kindle
View: 1911
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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.