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Adaptive Rhetoric

Author: Alex C. Parrish
Publisher: Routledge
ISBN: 1317918010
Size: 35.50 MB
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Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

Handbuch Literarische Rhetorik

Author: Rüdiger Zymner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110393573
Size: 17.39 MB
Format: PDF, Kindle
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“Literary rhetoric” is a scholarly engagement with literature and literary history that incorporates the system of rhetoric. This handbook offers insight into the problematics and working areas of literary rhetoric, thereby documenting a key domain in modern rhetorical research.

Rhetorical Animals

Author: Kristian Bjørkdahl
Publisher: Lexington Books
ISBN: 1498558461
Size: 39.35 MB
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Rhetorical Animals explores what the study of communication and persuasion would look like if it included the voices of all persuasive species, from the microscopic gut bacteria to the charismatic megafauna we know so well.

What Is The New Rhetoric

Author: Susan E. Thomas
Publisher: Cambridge Scholars Pub
ISBN:
Size: 46.46 MB
Format: PDF, ePub
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The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.

Locative Media

Author: Regine Buschauer
Publisher: transcript Verlag
ISBN: 3839419476
Size: 45.53 MB
Format: PDF
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Mit der Konvergenz von Mobilfunk und Internet, GPS, digitaler Kartographie und Social Networks hat sich ein Feld »lokativer« Medien herausgebildet, denen in den heutigen Medientechniken und -praktiken eine zentrale Bedeutung zukommt. Die Beiträge des Bandes widmen sich diesem jüngsten Medienwandel und bieten Einblick in die Entwicklungen und Phänomene ortsbezogener Medien. In einem multidisziplinären Spektrum kritischer Beiträge beleuchtet der Band die Dynamik, den Hintergrund und die Formen »lokativer« Medientechniken sowie ihre Implikationen in der gegenwärtigen Mediengesellschaft und -kultur.