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Adaptive Rhetoric

Author: Alex C. Parrish
Publisher: Routledge
ISBN: 1317918010
Size: 49.39 MB
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Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.

The Ideas Of Man And Woman In Renaissance France

Author: Lyndan Warner
Publisher: Routledge
ISBN: 1317028007
Size: 35.12 MB
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The Ideas of Man and Woman in Renaissance France provides the first comprehensive comparison of the printed debates in the 1500s over the superiority or inferiority of woman - the Querelle des femmes - and the dignity and misery of man. Analysing these writings side by side, Lyndan Warner reveals the extent to which Renaissance authors borrowed commonplaces from both traditions as they praised or blamed man or woman and habitually considered opposite and contrary points of view. In the law courts reflections on the virtues and vices of man and woman had a practical application-to win cases-and as Warner demonstrates, Parisian lawyers employed this developing rhetoric in family disputes over inheritance and marriage, and amplified it in the published versions of their pleadings. Tracing these ideas and modes of thinking from the writer's quill to the workshops and boutiques of printers and booksellers, Warner uses probate inventories to follow the books to the households of their potential male and female readers. Warner reveals the shifts in printed discussions of human nature from the 1500s to the early 1600s and shows how booksellers adapted the ways they marketed and sold new genres such as essays and lawyers' pleadings.

Rhetoric In Tooth And Claw

Author: Debra Hawhee
Publisher: University of Chicago Press
ISBN: 022639820X
Size: 20.15 MB
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We tend to think of rhetoric as a solely human art. After all, only humans can use language artfully to make a point, the very definition of rhetoric. Yet when you look at ancient and early modern treatises on rhetoric, what you find is surprising: they’re crawling with animals. With Rhetoric in Tooth and Claw, Debra Hawhee explores this unexpected aspect of early thinking about rhetoric, going on from there to examine the enduring presence of nonhuman animals in rhetorical theory and education. In doing so, she not only offers a counter-history of rhetoric but also brings rhetorical studies into dialogue with animal studies, one of the most vibrant areas of interest in humanities today. By removing humanity and human reason from the center of our study of argument, Hawhee frees up space to study and emphasize other crucial components of communication, like energy, bodies, and sensation. Drawing on thinkers from Aristotle to Erasmus, Rhetoric in Tooth and Claw tells a new story of the discipline’s history and development, one animated by the energy, force, liveliness, and diversity of our relationships with our “partners in feeling,” other animals.

The Routledge Handbook Of Critical Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Size: 13.62 MB
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Visible Numbers

Author: Charles Kostelnick
Publisher: Routledge
ISBN: 135153761X
Size: 52.74 MB
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Bringing together scholars from around the world, this collection examines many of the historical developments in making data visible through charts, graphs, thematic maps, and now interactive displays. Today, we are used to seeing data portrayed in a dizzying array of graphic forms. Virtually any quantified knowledge, from social and physical science to engineering and medicine, as well as business, government, or personal activity, has been visualized. Yet the methods of making data visible are relatively new innovations, most stemming from eighteenth- and nineteenth-century innovations that arose as a logical response to a growing desire to quantify everything-from science, economics, and industry to population, health, and crime. Innovators such as Playfair, Alexander von Humboldt, Heinrich Berghaus, John Snow, Florence Nightingale, Francis Galton, and Charles Minard began to develop graphical methods to make data and their relations more visible. In the twentieth century, data design became both increasingly specialized within new and existing disciplines-science, engineering, social science, and medicine-and at the same time became further democratized, with new forms that make statistical, business, and government data more accessible to the public. At the close of the twentieth century and the beginning of the twenty-first, an explosion in interactive digital data design has exponentially increased our access to data. The contributors analyze this fascinating history through a variety of critical approaches, including visual rhetoric, visual culture, genre theory, and fully contextualized historical scholarship.

The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Size: 70.30 MB
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Sage Handbook Of Rhetorical Studies

Author: Andrea A. Lunsford
Publisher: SAGE Publications
ISBN: 148334343X
Size: 28.13 MB
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The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.

Rhetorical Animals

Author: Kristian Bjørkdahl
Publisher: Ecocritical Theory and Practic
ISBN: 9781498558457
Size: 77.56 MB
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Rhetorical Animals explores what the study of communication and persuasion would look like if it included the voices of all persuasive species, from the microscopic gut bacteria to the charismatic megafauna we know so well.

Encyclopedia Of Communication Theory

Author: Stephen W. Littlejohn
Publisher: SAGE Publications
ISBN: 1506319149
Size: 71.96 MB
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With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry

What Is The New Rhetoric

Author: Susan E. Thomas
Publisher: Cambridge Scholars Publishing
ISBN: 144380780X
Size: 31.53 MB
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The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.