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Advanced Web Metrics With Google Analytics

Author: Brian Clifton
Publisher: John Wiley & Sons
ISBN: 111823958X
Size: 13.73 MB
Format: PDF, ePub, Docs
View: 735
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This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Advanced Web Metrics Mit Google Analytics

Author: Brian Clifton
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 3826655664
Size: 35.37 MB
Format: PDF, ePub, Docs
View: 4281
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Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Successful Analytics Ebook 2

Author: Brian Clifton
Publisher: BookBaby
ISBN: 1910591025
Size: 53.76 MB
Format: PDF, ePub
View: 7464
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Successful Analytics shows you how to: • Understand what Google Analytics does • Use Google Analytics to build an integrated measurement strategy for all of your visitor and customer interactions, both online and offline • Use data quality best practices to gain business confidence and trust • Ensure that your digital analytics team focuses on insights, not data • Make the right investment in your digital analytics team • Build a balanced team of analysts and position them in your organization Using a non-technical approach, Successful Analytics shows you how to ensure that digital analytics is not simply a hit counter for your website. This book is for anyone who takes responsibility for digital data. It will put you in control, showing you how to use Google Analytics data strategically in ways that connect directly with your company’s bottom line.

Google Analytics

Author: Jerri L. Ledford
Publisher: John Wiley and Sons
ISBN: 9781118081594
Size: 56.53 MB
Format: PDF, Docs
View: 5358
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Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Using Web Analytics In The Library

Author: Kate Marek
Publisher: American Library Association
ISBN: 0838958338
Size: 80.70 MB
Format: PDF, Docs
View: 7222
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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.

Actionable Web Analytics

Author: Jason Burby
Publisher: John Wiley & Sons
ISBN: 9780470181133
Size: 48.40 MB
Format: PDF
View: 5938
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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Google Analytics

Author: Justin Cutroni
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449399597
Size: 41.23 MB
Format: PDF, Docs
View: 2329
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Successful Analytics Ebook 1

Author: Brian Clifton
Publisher: BookBaby
ISBN: 1910591017
Size: 37.62 MB
Format: PDF
View: 245
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Successful Analytics shows you how to: • Understand what Google Analytics does • Use Google Analytics to build an integrated measurement strategy for all of your visitor and customer interactions, both online and offline • Use data quality best practices to gain business confidence and trust • Ensure that your digital analytics team focuses on insights, not data • Make the right investment in your digital analytics team • Build a balanced team of analysts and position them in your organization Using a non-technical approach, Successful Analytics shows you how to ensure that digital analytics is not simply a hit counter for your website. This book is for anyone who takes responsibility for digital data. It will put you in control, showing you how to use Google Analytics data strategically in ways that connect directly with your company’s bottom line.