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Advancing Ethnography In Corporate Environments

Author: Brigitte Jordan
Publisher: Routledge
ISBN: 1315435446
Size: 35.38 MB
Format: PDF, ePub
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In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.

Research On The Road

Author: Dan Podjed
Publisher: Založba ZRC
ISBN: 9610500269
Size: 65.86 MB
Format: PDF
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How do people drive on roads and behave in traffic? How can we change driving habits and encourage more environmentally responsible modes of transportation? These are the two main questions to which the volume tries to answer. It tackles the problems of driving, traffic, transportation, and mobility fully, rather than from a single perspective, which has tended to be the norm so far. The authors describe how we can weave together qualitative and quantitative approaches, how useful interviews are for understanding driving comfort, the power ethnography has to help us understand the lifestyle of drivers, which technological tools and approaches are the most useful for analyzing styles of driving, how to explore vehicles and traffic by analyzing language, how traffic might improve or worsen our way of life from a psychological point of view, and how we can encourage environmentally friendly behavior and practices on both the road and in life in general. / Kako se prevažamo po cestah in vedemo v prometu? Kako lahko spreminjamo vozniške navade in spodbujamo bolj okoljsko odgovorne načine prevoza? To sta dve izhodiščni vprašanji, na kateri odgovarja zbornik, v katerem se avtorice in avtorji problematike vožnje, prometa, transporta in mobilnosti lotevajo celotno, namesto z enega zornega kota, kot je bilo to doslej bolj pogosto. Avtorice in avtorji predstavijo, kako lahko pri raziskovanju prepletemo kvalitativne in kvantitativne pristope, kako uporabni so intervjuji pri razumevanju udobja med vožnjo, kakšno moč ima etnografija pri spoznavanju načina življenja voznikov, kateri tehnološki pripomočki in pristopi so najbolj uporabni za analizo načinov vožnje z avtomobilom, kako lahko raziskujemo vozila in promet z analizo jezika, kako promet s psihološkega vidika izboljša in poslabša naš način življenja ter kako lahko spodbujamo okolju prijazne navade in prakse, in to tako na cesti kot tudi nasploh v življenju.

Handbook Of Anthropology In Business

Author: Rita M Denny
Publisher: Routledge
ISBN: 1315427834
Size: 55.72 MB
Format: PDF, Kindle
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In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Ethnography For Marketers

Author: Hy Mariampolski
Publisher: Sage Publications, Inc
ISBN: 9780761969464
Size: 52.51 MB
Format: PDF, Docs
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Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.

Grenzen Sozialer Integration

Author: Betina Hollstein
Publisher: Springer-Verlag
ISBN: 3663101959
Size: 69.94 MB
Format: PDF, ePub
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Das Buch präsentiert ein Konzept informeller sozialer Beziehungen, das die strukturelle Ebene von Beziehungen systematisch mit der Akteursebene verbindet. Es bietet einen Rahmen für die Analyse sowohl von einzelnen Beziehungstypen, wie Eltern-Kind-Beziehung, Freundschaft, Nachbarschaft, als auch von ganzen Netzwerken.