Download advertising and public relations research in pdf or read advertising and public relations research in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get advertising and public relations research in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Advertising And Public Relations Research

Author: Donald W. Jugenheimer
Publisher: Routledge
ISBN: 1317507363
Size: 56.72 MB
Format: PDF, Mobi
View: 1487
Download and Read
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Introduction To Public Relations And Advertising

Author: D F du Plessis
Publisher: Juta and Company Ltd
ISBN: 9780702155574
Size: 61.46 MB
Format: PDF, Mobi
View: 2000
Download and Read
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Primer Of Public Relations Research

Author: Don W. Stacks
Publisher: Guilford Press
ISBN: 9781572307261
Size: 36.22 MB
Format: PDF
View: 359
Download and Read
This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

A Practioner S Guide To Public Relations Research Measurement And Evaluation

Author: Don Stacks
Publisher: Business Expert Press
ISBN: 9781606491027
Size: 29.36 MB
Format: PDF, ePub, Docs
View: 4483
Download and Read
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Primer Of Public Relations Research Second Edition

Author: Don W. Stacks
Publisher: Guilford Press
ISBN: 1606239155
Size: 52.42 MB
Format: PDF, ePub
View: 1851
Download and Read
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

Advertising And Public Relations Law

Author: Roy L. Moore
Publisher: Routledge
ISBN: 1136930345
Size: 14.72 MB
Format: PDF, ePub, Docs
View: 3726
Download and Read
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Advertising And Public Relations Law

Author: Roy L. Moore
Publisher: Taylor & Francis
ISBN: 0203845870
Size: 21.22 MB
Format: PDF, ePub, Mobi
View: 6204
Download and Read
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Practical Marketing And Public Relations For The Small Business

Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Size: 33.89 MB
Format: PDF, Docs
View: 4414
Download and Read
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Perspectives On Public Relations Research

Author: Danny Moss
Publisher: Routledge
ISBN: 1134603304
Size: 47.92 MB
Format: PDF, Kindle
View: 1621
Download and Read
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Advertising And Public Relations

Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Size: 71.61 MB
Format: PDF, Mobi
View: 4844
Download and Read
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and salary and employment information.