Download advertising cultures gender commerce creativity culture representation and identity series in pdf or read advertising cultures gender commerce creativity culture representation and identity series in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get advertising cultures gender commerce creativity culture representation and identity series in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Size: 32.91 MB
Format: PDF
View: 639
Download and Read
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Organizing Identity

Author: Paul du Gay
Publisher: SAGE
ISBN: 1848605099
Size: 74.13 MB
Format: PDF, Docs
View: 4419
Download and Read
"This book overturns the conventional thinking about organization and identity and puts in its place a wholly new theoretical synthesis. It is not just an extraordinarily incisive commentary on modern life but it is also a key to thinking about identity in new ways which will prove an indispensable guide as we move beyond social constructionism. Remarkable." - Nigel Thrift, Vice-Chancellor, The University of Warwick "I have to say that as usual I find very refreshing Paul du Gay's courageous and unconventional approach, a clarity of vision that I find very appealing." - Professor Marilyn Strathern, University Of Cambridge Like many other popular academic terms, ‘identity’ has been asked to do so much work that it has often ended up doing none at all and, as a consequence, there has been a recent turn away from identity work. In this book, Paul du Gay moves identity theory in a new direction, offering a distinctive approach to studying how persons - human and non human - are put together or assembled: how their ‘identities’ are formed. He does through an engagement with a range of work in the social sciences, humanities and in organization studies which privileges the business of description over metaphysical speculation and epochalist assertion. At the heart of the book is an approach to the material-cultural making up of ‘persons’ that involves a shift away from general social and cultural accounts concerning the formation of ‘subjectivity’ and ‘identity’ towards an understanding of the specific forms of personhood that individuals acquire through their immersion in and subjection to particular normative and technical regimes of conduct. The book is written for postgraduate students and researchers interested in debates about identity, subjectivity and personhood in a range of disciplines – especially those in sociology, social anthropology, geography, and organization and management studies.

Advertising

Author: Liz McFall
Publisher: SAGE
ISBN: 1446232484
Size: 37.49 MB
Format: PDF
View: 4445
Download and Read
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Turbo Folk Music And Cultural Representations Of National Identity In Former Yugoslavia

Author: Uroš ?voro
Publisher: Routledge
ISBN: 1317006062
Size: 24.65 MB
Format: PDF, ePub, Docs
View: 1470
Download and Read
Turbo-folk music is the most controversial form of popular culture in the new states of former Yugoslavia. Theoretically ambitious and innovative, this book is a new account of popular music that has been at the centre of national, political and cultural debates for over two decades. Beginning with 1970s Socialist Yugoslavia, Uroš Čvoro explores the cultural and political paradoxes of turbo-folk: described as ’backward’ music, whose misogynist and Serb nationalist iconography represents a threat to cosmopolitanism, turbo-folk’s iconography is also perceived as a ’genuinely Balkan’ form of resistance to the threat of neo-liberalism. Taking as its starting point turbo-folk’s popularity across national borders, Čvoro analyses key songs and performers in Serbia, Slovenia and Croatia. The book also examines the effects of turbo on the broader cultural sphere - including art, film, sculpture and architecture - twenty years after its inception and popularization. What is proposed is a new way of reading the relationship of contemporary popular music to processes of cultural, political and social change - and a new understanding of how fundamental turbo-folk is to the recent history of former Yugoslavia and its successor states.

Taking A Hard Look

Author: Amanda Du Preez
Publisher: Cambridge Scholars Publishing
ISBN:
Size: 27.68 MB
Format: PDF, Mobi
View: 1359
Download and Read
How is visual culture gendered? Can one refer to a move beyond gender in terms of a trans-gendered visual culture or are we still caught up in the same debilitating role models? How does one address the ever-increasing alienation between gender studies and the younger generation of students and scholars moving into higher education? What is the role of gender as interdisciplinary tool in the academic analysis of visual culture as it spans across several subjects, such as science, social work, technology, psychology, medicine, philosophy, sociology, engineering, communication, economics, religious studies, business management, anthropology, geography, historical studies, cultural and media studies, visual studies, art history and literature studies?.

Globalized Arts

Author: J. P. Singh
Publisher: Columbia University Press
ISBN: 0231519192
Size: 67.72 MB
Format: PDF, Mobi
View: 7160
Download and Read
Our interactive world can take a creative product, such as a Hollywood film, Bollywood song, or Latin American telenovela, and transform it into a source of cultural anxiety. What does this artwork say about the artist or the world she works in? How will these artworks evolve in the global market? Film, music, television, and the performing arts enter the same networks of exchange as other industries, and the anxiety they produce informs a fascinating area of study for art, culture, and global politics. Focusing on the confrontation between global politics and symbolic creative expression, J. P. Singh shows how, by integrating themselves into international markets, entertainment industries give rise to far-reaching cultural anxieties and politics. With examples from Hollywood, Bollywood, French grand opera, Latin American television, West African music, postcolonial literature, and even the Thai sex trade, Singh cites not only the attempt to address cultural discomfort but also the effort to deny entertainment acts as cultural. He connects creative expression to clashes between national identities, and he details the effect of cultural policies, such as institutional patronage and economic incentives, on the making and incorporation of art into the global market. Ultimately, Singh shows how these issues affect the debates on cultural trade being waged by the World Trade Organization, UNESCO, and the developing world.

Fashioning Professionals

Author: Leah Armstrong
Publisher: Bloomsbury Publishing
ISBN: 1350001864
Size: 33.43 MB
Format: PDF, ePub, Docs
View: 6920
Download and Read
From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices, enacted, performed and negotiated through the media, the public, and industry. Fashioning Professionals addresses what it means to be a creative professional, historically and in the digital age, as new ways of working and doing business have given rise to new professional identities. Bringing together critical reflections from international researchers, the book spans fashion, design, art, architecture, and advertising. It examines both traditional and emergent roles in creative industries, from advertising executives and surrealist artists to mannequin designers, pop stylists, bloggers, makers and design curators. The book reveals how professional identities are continually in a state of fashioning, through style, taste, gender and cultural representation, highlighting moments of friction and flux in the creative labour of the global economy. Interweaving critical perspectives from fashion and design history with sociology and cultural theory, Fashioning Professionals addresses a burgeoning area of research as we enter new terrain in fashion and the creative industries.

Creativity Communication And Cultural Value

Author: Keith Negus
Publisher: SAGE Publications Limited
ISBN:
Size: 35.53 MB
Format: PDF, ePub, Docs
View: 3964
Download and Read
'There have been few critical engagements with the concept of creativity in recent years, so the authors provide an important contribution in drawing attention to what is arguably at the heart of much of what we most value in culture' - Douglas Kellner, University of California, Los Angeles 'In this important book, Keith Negus and Michael Pickering challenge commonplace assumptions about creativity and casual invocations of genius. They give comfort neither to popular wisdom nor to academic convention. Drawing on the work of philosophers, sociologists, political theorists and economists, as well as artists, musicians and novelists, they raise profound questions about the very ideas which sustain our understanding of art and culture' - Professor John Street, University of East Anglia 'It's all too rare to read a cultural studies book that offers any real originality. This one achieves this, not only by addressing debates and sources neglected in the field, but also by traversing high and low culture, and all points between' - Dave Hesmondhalgh, The Open University Creativity has become a buzzword and key issue in debates about cultural policy, human growth and the media and cultural industries. It has also become a very misused term used to describe anything from musical and artistic genius, to shady financial accounting, to the teaching of children and the management of employees. But what does it mean? Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural value. Their book: · Develops an approach which enables us to think of creativity as both ordinary and exceptional · Focuses on creativity as a way of rethinking key concepts in the study of culture such as: Convention; innovation; tradition and experience. This book is useful to those studying Media and Cultural Studies who need to understand Cultural Production, Communication, Popular Culture and Cultural Theory.