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Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Size: 68.39 MB
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Size: 22.92 MB
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Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is richly informed by extensive original research.

Advertising

Author: Liz McFall
Publisher: SAGE
ISBN: 1446232484
Size: 44.93 MB
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

Globalized Arts

Author: J. P. Singh
Publisher: Columbia University Press
ISBN: 0231519192
Size: 66.23 MB
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Our interactive world can take a creative product, such as a Hollywood film, Bollywood song, or Latin American telenovela, and transform it into a source of cultural anxiety. What does this artwork say about the artist or the world she works in? How will these artworks evolve in the global market? Film, music, television, and the performing arts enter the same networks of exchange as other industries, and the anxiety they produce informs a fascinating area of study for art, culture, and global politics. Focusing on the confrontation between global politics and symbolic creative expression, J. P. Singh shows how, by integrating themselves into international markets, entertainment industries give rise to far-reaching cultural anxieties and politics. With examples from Hollywood, Bollywood, French grand opera, Latin American television, West African music, postcolonial literature, and even the Thai sex trade, Singh cites not only the attempt to address cultural discomfort but also the effort to deny entertainment acts as cultural. He connects creative expression to clashes between national identities, and he details the effect of cultural policies, such as institutional patronage and economic incentives, on the making and incorporation of art into the global market. Ultimately, Singh shows how these issues affect the debates on cultural trade being waged by the World Trade Organization, UNESCO, and the developing world.

Taking A Hard Look

Author: Amanda Du Preez
Publisher: Cambridge Scholars Publishing
ISBN:
Size: 14.48 MB
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How is visual culture gendered? Can one refer to a move beyond gender in terms of a trans-gendered visual culture or are we still caught up in the same debilitating role models? How does one address the ever-increasing alienation between gender studies and the younger generation of students and scholars moving into higher education? What is the role of gender as interdisciplinary tool in the academic analysis of visual culture as it spans across several subjects, such as science, social work, technology, psychology, medicine, philosophy, sociology, engineering, communication, economics, religious studies, business management, anthropology, geography, historical studies, cultural and media studies, visual studies, art history and literature studies?.

Faith In The Market

Author: John Michael Giggie
Publisher: Rutgers University Press
ISBN: 9780813530994
Size: 80.15 MB
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Scholars have long assumed that industrialization and the growth of modern cities signaled a decline of religious practice among urban dwellers - that urban commercial culture weakened traditional religious ties by luring the faithful away from their devotional practice. Spanning many disciplines, the essays in this volume challenge this notion of the "secular city" and examine how members of metropolitan houses of worship invented fresh expressions of religiosity by incorporating consumer goods, popular entertainment, advertising techniques, and marketing into their spiritual lives. Faith in the Market explores phenomena from Salvation Army "slum angels" to the "race movies" of the mid-twentieth century, from Catholic teens' modest dress crusades to Black Muslim artists. The contributors-integrating gender, performance, and material culture studies into their analyses-reveal the many ways in which religious groups actually embraced commercial culture to establish an urban presence. Although the city streets may have proved inhospitable to some forms of religion, many others, including evangelicalism, Catholicism, and Judaism, assumed rich and complex forms as they developed in vital urban centers.

Living Up To The Ads

Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Size: 30.34 MB
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Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.