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Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Size: 49.21 MB
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising Cultures

Author: Sean Nixon
Publisher: SAGE
ISBN: 9780761961987
Size: 66.62 MB
Format: PDF, ePub, Mobi
View: 4430
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Organizing Identity

Author: Paul du Gay
Publisher: SAGE
ISBN: 1848605099
Size: 68.86 MB
Format: PDF, Kindle
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"This book overturns the conventional thinking about organization and identity and puts in its place a wholly new theoretical synthesis. It is not just an extraordinarily incisive commentary on modern life but it is also a key to thinking about identity in new ways which will prove an indispensable guide as we move beyond social constructionism. Remarkable." - Nigel Thrift, Vice-Chancellor, The University of Warwick "I have to say that as usual I find very refreshing Paul du Gay's courageous and unconventional approach, a clarity of vision that I find very appealing." - Professor Marilyn Strathern, University Of Cambridge Like many other popular academic terms, ‘identity’ has been asked to do so much work that it has often ended up doing none at all and, as a consequence, there has been a recent turn away from identity work. In this book, Paul du Gay moves identity theory in a new direction, offering a distinctive approach to studying how persons - human and non human - are put together or assembled: how their ‘identities’ are formed. He does through an engagement with a range of work in the social sciences, humanities and in organization studies which privileges the business of description over metaphysical speculation and epochalist assertion. At the heart of the book is an approach to the material-cultural making up of ‘persons’ that involves a shift away from general social and cultural accounts concerning the formation of ‘subjectivity’ and ‘identity’ towards an understanding of the specific forms of personhood that individuals acquire through their immersion in and subjection to particular normative and technical regimes of conduct. The book is written for postgraduate students and researchers interested in debates about identity, subjectivity and personhood in a range of disciplines – especially those in sociology, social anthropology, geography, and organization and management studies.

Advertising

Author: Elizabeth Rose McFall
Publisher: Sage Publications Ltd
ISBN: 9780761942542
Size: 32.40 MB
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

The Cultural Industries

Author: David Hesmondhalgh
Publisher: SAGE
ISBN: 9781412908085
Size: 13.48 MB
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The Cultural Industries, Second Edition combines a political economy approach with the best aspects of cultural studies, sociology, communication studies, and social theory to provide an overview of the key debates surrounding cultural production. This new edition of Hesmondhalgh's clearly written, thoroughly argued overview of political-economic, organizational, technological, and cultural change represents yet another important intervention in research on cultural production.

National Identity Popular Culture And Everyday Life

Author: Tim Edensor
Publisher: Bloomsbury Publishing
ISBN: 1350030287
Size: 29.90 MB
Format: PDF, ePub
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The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity vary across time and space, how is it contested, and what has been the impact of globalization upon national identity and culture?This book examines how national identity is represented, performed, spatialized and materialized through popular culture and in everyday life. National identity is revealed to be inherent in the things we often take for granted - from landscapes and eating habits, to tourism, cinema and music. Our specific experience of car ownership and motoring can enhance a sense of belonging, whilst Hollywood blockbusters and national exhibitions provide contexts for the ongoing, and often contested, process of national identity formation. These and a wealth of other cultural forms and practices are explored, with examples drawn from Scotland, the UK as a whole, India and Mauritius. This book addresses the considerable neglect of popular cultures in recent studies of nationalism and contributes to debates on the relationship between 'high' and 'low' culture.

Taking A Hard Look

Author: Amanda Du Preez
Publisher: Cambridge Scholars Publishing
ISBN:
Size: 51.77 MB
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How is visual culture gendered? Can one refer to a move beyond gender in terms of a trans-gendered visual culture or are we still caught up in the same debilitating role models? How does one address the ever-increasing alienation between gender studies and the younger generation of students and scholars moving into higher education? What is the role of gender as interdisciplinary tool in the academic analysis of visual culture as it spans across several subjects, such as science, social work, technology, psychology, medicine, philosophy, sociology, engineering, communication, economics, religious studies, business management, anthropology, geography, historical studies, cultural and media studies, visual studies, art history and literature studies?.

Hard Sell

Author: Sean Nixon
Publisher: Oxford University Press
ISBN: 1526111179
Size: 50.71 MB
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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.