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Advertising In The Age Of Persuasion

Author: D. Spring
Publisher: Springer
ISBN: 0230339646
Size: 46.10 MB
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Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed it represented the fulfillment of America's god-ordained mission. They envisioned an American lead global consumer order supported by advertising based media where the brand took precedence over the corporation that owned it; and advertising, propaganda and public relations were considered the same thing. To support this system, they created a network and process for disseminating persuasive information that survives into the 21st Century.

Corporatism Social Control And Cultural Domination In Education From The Radical Right To Globalization

Author: Joel Spring
Publisher: Routledge
ISBN: 1136286918
Size: 78.54 MB
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Starting with the 1972 publication of his seminal work, Education and the Rise of the Corporate State, Joel Spring has been documenting and analyzing the politics of knowledge and education. Throughout his work he has explored the attempts to use education to advance the economic and political interests of dominant groups. The general term he uses for the relationship between schools and power is "ideological management." His scholarly work first looked at the influence on American schooling of business and economic doctrines embodied in human capital theories and consumerism. The next step in his exploration of the politics of knowledge was to examine these issues in the context of globalization, leading to a proposed educational rights amendment to national constitutions and a new paradigm for education, both of which might ensure that schools are protected from ideological management by economic and political elites. Spring’s indigenous background has strongly shaped his interest in the political and economic goals of schooling, particularly the attempts of those in power to use schools to destroy indigenous languages and cultures. In this collection, Spring brings together 10 of his key writings, providing an overview not just of his own career but the larger contexts in which it is situated. In the Introduction he reviews the evolution and scope of his work and his earlier arguments and reflects on its central themes, which are reflected in the writings selected for this volume. In the World Library of Educationalists, international scholars themselves compile career-long collections of what they judge to be their finest pieces – extracts from books, key articles, salient research findings, major theoretical and/practical contributions – so the world can read them in a single manageable volume. Readers will be able to follow the themes and strands of their work and see their contribution to the development of a field, as well as the development of the field itself. Contributors to the series include: Michael Apple, James A. Banks, Stephen J. Ball, Elliot Eisner, Howard Gardner, John Gilbert, Ivor F. Goodson, Peter Jarvis.

Selling Women S History

Author: Emily Westkaemper
Publisher: Rutgers University Press
ISBN: 0813576350
Size: 19.26 MB
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Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.

We Are What We Sell How Advertising Shapes American Life And Always Has 3 Volumes

Author: Danielle Sarver Coombs
Publisher: ABC-CLIO
ISBN: 0313392455
Size: 38.43 MB
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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists • Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context • Supplies a comprehensive examination of advertising history and its consequences across modern America • Presents an extensive analysis of the role of new media and the Internet • Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

Tod Und Leben Gro Er Amerikanischer St Dte

Author: Jane Jacobs
Publisher: Birkhäuser
ISBN: 3035602123
Size: 22.29 MB
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In The Death and Life of Great American Cities durchleuchtet Jane Jacobs 1961 die fragwürdigen Methoden der Stadtplanung und Stadtsanierung in Amerika, der "New Yorker" nannte es das unkonventionellste und provozierendste Buch über Städtebau seit langem. Die deutsche Ausgabe wurde schnell auch im deutschsprachigem Raum zu einer viel gelesenen und diskutierten Lektüre. Sie ist jetzt wieder in einem Nachdruck zugänglich, mit einem Vorwort von Gerd Albers (1993), das nach der Aktualität dieser Streitschrift fragt.

Zero To One

Author: Peter Thiel
Publisher: Campus Verlag
ISBN: 3593501600
Size: 69.23 MB
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Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Peter Thiel, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One. Um die Zukunft zu erobern, reicht es nicht, der Beste zu sein. Gründer müssen aus dem Wettkampf des Immergleichen heraustreten und völlig neue Märkte erobern. Wie man wirklich Neues erfindet, enthüllt seine beeindruckende Anleitung zum visionären Querdenken. Ein Appell für einen Startup der ganzen Gesellschaft.

Eichmann In Jerusalem

Author: Hannah Arendt
Publisher: Piper Verlag
ISBN: 3492962580
Size: 53.11 MB
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Der ehemalige SS-Obersturmbannführer Adolf Eichmann gilt als einer der Hauptverantwortlichen für die »Endlösung« der Juden in Europa. Der Prozess gegen ihn fand 1961 in Jerusalem statt. Hannah Arendts Prozessbericht wurde von ihr 1964 als Buch publiziert und brachte eine Lawine ins Rollen: Es stieß bei seinem Erscheinen auf heftige Ablehnung in Israel, Deutschland und in den USA– und wurde zu einem Klassiker wie kaum ein anderes vergleichbares Werk zur Zeitgeschichte und ihrer Deutung.