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Advocacy

Author: John Augustine Daly
Publisher: Yale University Press
ISBN: 0300175078
Size: 54.96 MB
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In "Advocacy: Championing Ideas and Influencing Others," Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea--the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.

Advocacy

Author: John A. Daly
Publisher: Yale University Press
ISBN: 030016775X
Size: 28.69 MB
Format: PDF, ePub
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Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.

Advocacy

Author: John A. Daly
Publisher:
ISBN: 9780300188134
Size: 18.38 MB
Format: PDF, ePub
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Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.

Advocacy And Policy Change Evaluation

Author: Annette Gardner
Publisher: Stanford University Press
ISBN: 1503602338
Size: 36.80 MB
Format: PDF, ePub
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This is the first book-length treatment of the concepts, designs, methods, and tools needed to conduct effective advocacy and policy change evaluations. By integrating insights from different disciplines, Part I provides a conceptual foundation for navigating advocacy tactics within today's turbulent policy landscape. Part II offers recommendations for developing appropriate evaluation designs and working with unique advocacy and policy change–oriented instruments. Part III turns toward opportunities and challenges in this growing field. In addition to describing actual designs and measures, the chapters includes suggestions for addressing the specific challenges of working in a policy setting, such as a long time horizon for achieving meaningful change. To illuminate and advance this area of evaluation practice, the authors draw on over 30 years of evaluation experience; collective wisdom based on a new, large-scale survey of evaluators in the field; and in-depth case studies on diverse issues—from the environment, to public health, to human rights. Ideal for evaluators, change makers, and funders, this book is the definitive guide to advocacy and policy change evaluation.

Community Conversations

Author: Paul Born
Publisher: BPS Books
ISBN: 1927483220
Size: 46.67 MB
Format: PDF, ePub, Mobi
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Communities around the world are entering a new era of community building. Whether improving economic conditions and reducing poverty, re-energizing citizens and social programs, reducing crime, or revitalizing a troubled neighborhood, they are engaging people from all sectors as never before to work together as equals to improve their quality of life. At the heart of this engagement are community conversations, in which common goals are embraced by a diverse array of people with different backgrounds and needs, and influencers are drawn from multiple sectors, including community organizations, the various levels of government, and businesses big and small. Full of informative and inspiring examples of collaboration, Community Conversations captures the essence of creating such conversations and offers ten practical techniques to host conversations in your community.

If You Build It Will They Come

Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 9780470610589
Size: 44.67 MB
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

How To Think Critically

Author: Jeff McLaughlin
Publisher: Broadview Press
ISBN: 155481216X
Size: 64.85 MB
Format: PDF
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Jeff McLaughlin’s How to Think Critically begins with the premise that we are all, every day, engaged in critical thinking. But as we may develop bad habits in daily life if we don’t scrutinize our practices, so we are apt to develop bad habits in critical thinking if we are careless in our reasoning. This book exists to instill good thinking habits: attentiveness to word choice, avoidance of fallacies, and effective construction and assessment of arguments. With relatable and often amusing examples included throughout, the book adopts a degree of technical sophistication that is rigorous and yet still easily applied to ordinary situations. Readers are presented with a traditional step-by-step method for analysis that can be applied to all argument forms. Hundreds of exercises (with solutions) are included, as are several random statement generators which can be used to create thousands of additional examples. Venn diagrams, truth tables, and other essential concepts are presented not as definitions for academic study but as tools for better thinking and living.

Judgment

Author: Noel M. Tichy
Publisher: Penguin
ISBN: 1101216549
Size: 73.94 MB
Format: PDF, ePub
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“With good judgment, little else matters. Without it, nothing else matters.” Whether we’re talking about United States presidents, CEOs, Major League coaches, or wartime generals, leaders are remembered for their best and worst judgment calls. In the face of ambiguity, uncertainty, and conflicting demands, the quality of a leader’s judgment determines the fate of the entire organization. That’s why judgment is the essence of leadership. Yet despite its importance, judgment has always been a fairly murky concept. The leadership literature has been conspicuously quiet on what, exactly, defines it. Does judgment differ from common sense or gut instinct? Is it a product of luck? Of smarts? Or is there a process for making consistently good calls? Noel Tichy and Warren Bennis have each spent decades studying and teaching leadership and advising top CEOs such as Jack Welch and Howard Schultz. Now, in their first collaboration, they offer a powerful framework for making tough calls when the stakes are high and the right path is far from obvious. They show how to recognize the critical moment before a judgment call, when swift and decisive action is essential, and also how to execute a decision after the call. Tichy and Bennis bring their three-dimensional model to life with interviews with world-class leaders who have thrived or suffered because of their judgment calls. These stories include: • Jeff Immelt, CEO of General Electric, whose judgment to grow through research and development transformed GE into the world’s premier technology growth company. • Joel Klein, chancellor of the New York City Department of Education, who made tough calls about teachers, students, and parents while turning around a troubled school system. • Jim McNerney, CEO of Boeing, whose strategic judgment helped him reinvigorate his company and restore a culture of trust and respect. • The late general Wayne Downing, who found an unexpected opportunity in the midst of crisis when he led the Special Operations raid to capture Manuel Noriega. • A. G. Lafley, CEO of Procter & Gamble, who bet $57 billion to purchase Gillette and reinvent his company. • Brad Anderson, CEO of Best Buy, who made the call to commit totally to a customer-centric strategy and led his people to execute it. Whether you’re running a small department or a global corporation, Judgment will give you a framework for evaluating any situation, making the call, and correcting if necessary during the execution phase. It will show you how to handle the overlapping domains of people, strategy, and crisis management. And it will help you teach your entire team to make the right call more often. No organization can afford to neglect this crucial discipline—and no previous book has ever brought it into such clear focus. From the Hardcover edition.

Marketing Moxie For Librarians Fresh Ideas Proven Techniques And Innovative Approaches

Author: Paula Watson-Lakamp
Publisher: ABC-CLIO
ISBN: 1610698940
Size: 10.25 MB
Format: PDF
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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. • Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library • Covers conventional marketing strategies such as print and broadcast media along with new social media venues • Includes a guide to marketing plans and content calendars • Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library • Presents ways to bolster your creativity toolkit when the ideas just won't come