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Author: John Augustine Daly
Publisher: Yale University Press
ISBN: 0300175078
Size: 14.31 MB
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In "Advocacy: Championing Ideas and Influencing Others," Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea--the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.


Author: John A. Daly
Publisher: Yale University Press
ISBN: 030016775X
Size: 26.83 MB
Format: PDF, Kindle
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Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.


Author: John A. Daly
ISBN: 9780300188134
Size: 80.64 MB
Format: PDF, ePub, Docs
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Offers advice, actions, and strategies for how to pitch a good idea to an influential group and gain their support.

Advocacy And Policy Change Evaluation

Author: Annette Gardner
Publisher: Stanford University Press
ISBN: 1503602338
Size: 46.50 MB
Format: PDF
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This is the first book-length treatment of the concepts, designs, methods, and tools needed to conduct effective advocacy and policy change evaluations. By integrating insights from different disciplines, Part I provides a conceptual foundation for navigating advocacy tactics within today's turbulent policy landscape. Part II offers recommendations for developing appropriate evaluation designs and working with unique advocacy and policy change–oriented instruments. Part III turns toward opportunities and challenges in this growing field. In addition to describing actual designs and measures, the chapters includes suggestions for addressing the specific challenges of working in a policy setting, such as a long time horizon for achieving meaningful change. To illuminate and advance this area of evaluation practice, the authors draw on over 30 years of evaluation experience; collective wisdom based on a new, large-scale survey of evaluators in the field; and in-depth case studies on diverse issues—from the environment, to public health, to human rights. Ideal for evaluators, change makers, and funders, this book is the definitive guide to advocacy and policy change evaluation.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Size: 75.54 MB
Format: PDF, ePub
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Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

If You Build It Will They Come

Author: Rob Adams
Publisher: John Wiley and Sons
ISBN: 9780470610589
Size: 59.85 MB
Format: PDF, ePub, Docs
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Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

Marketing Moxie For Librarians Fresh Ideas Proven Techniques And Innovative Approaches

Author: Paula Watson-Lakamp
Publisher: ABC-CLIO
ISBN: 1610698940
Size: 28.62 MB
Format: PDF, Docs
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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. • Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library • Covers conventional marketing strategies such as print and broadcast media along with new social media venues • Includes a guide to marketing plans and content calendars • Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library • Presents ways to bolster your creativity toolkit when the ideas just won't come

The Language Of Trust

Author: Michael Maslansky
Publisher: Penguin
ISBN: 1101404558
Size: 66.52 MB
Format: PDF, Kindle
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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Advocacy For Social Justice

Author: David Cohen
Size: 27.13 MB
Format: PDF, ePub, Mobi
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Building civil society and nurturing democracy have become part of mainstream development discourse. But while some NGOs are taking the lead in this work, others still lack the skills needed to assume new roles in policy advocacy. Advocacy for Social Justice is a direct and interactive response to this growing need. The result of a major three-year collaboration between the Washington-based Advocacy Learning Institute and Oxfam America, this resource is the first comprehensive guide for worldwide advocates for social and economic justice. Intended for practitioners, trainers, teachers and students,it explores the elements of advocacy and offers a toolkit for taking action, comprehensive case studies, and hundreds of resource listings.

Phase Behavior Of Petroleum Reservoir Fluids Second Edition

Author: Karen Schou Pedersen
Publisher: CRC Press
ISBN: 1439852278
Size: 56.12 MB
Format: PDF, ePub
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Developed in conjunction with several oil companies using experimental data for real reservoir fluids, Phase Behavior of Petroleum Reservoir Fluids introduces industry standard methods for modeling the phase behavior of petroleum reservoir fluids at different stages in the process. Keeping mathematics to a minimum, this book discusses sampling, characterization, compositional analyses, and equations of state used to simulate various pressure–volume–temperature (PVT) properties of reservoir fluids. Featuring new figures, references, and updates throughout, this Second Edition: Adds simulation results for PVT data obtained with the PC-SAFT equation Describes routine and EOR PVT experiments with enhanced procedural detail Expands coverage of sampling, compositional analyses, and measurement of PVT data Phase Behavior of Petroleum Reservoir Fluids, Second Edition supplies a solid understanding of the phase behavior of the various fluids present in a petroleum reservoir, providing practical knowledge essential for achieving optimal design and cost-effective operations in a petroleum processing plant.