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Agriculture S Ethical Horizon

Author: Robert L Zimdahl
Publisher: Elsevier
ISBN: 0123914787
Size: 36.40 MB
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The second edition of Agriculture's Ethical Horizon is a carefully considered application of philosophical concepts, such as utilitarianism and positivism, to the practice of agricultural science. Author Robert Zimdahl argues for an approach to agriculture guided by foundational values, and addresses the questions: What are the goals of agricultural and weed science? What should their goals be? How do and how should the practitioners of agriculture address complex ethical questions? This book engages students, researchers, and professionals across disciplines including horticulture, soil and plant science, entomology, and more, all without requiring a background in philosophy. It examines topics such as scientific truth and myth, moral confidence in agriculture, the relevance of ethics to sustainability, and biotechnology. New to this edition is a chapter examining the raising, housing and slaughter of animals for human food, and a chapter on alternative and organic agricultural systems. Easily understood by non-philosophers Chapter sidebars highlight important concepts and can be used to engage students in further discussion Companion website includes further teaching aids and a discussion board

Understanding Food Systems

Author: Ruth MacDonald
Publisher: Academic Press
ISBN: 0128044853
Size: 63.58 MB
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Understanding Food Systems: Agriculture, Food Science, and Nutrition in the United States explores the complex and evolving system from which the United States gets its food. From farm, to home, and everything in-between, the authors use a scientific perspective that explains the fundamentals of agricultural production, food science, and human nutrition that will guide readers through the issues that shape our food system, including political, societal, environmental, economic, and ethical concerns. Presenting the role and impact of technology, from production to processing and safety, to cultural and consumer behavior perspectives, the book also explores the link between food systems and the history of nutrients and diet patterns, and how these influence disease occurrence. Current topics of concern and debate, including the correlations between food systems and diet-related diseases, such as obesity and diabetes are explored, as are the history and current status of food insecurity and accessibility. Throughout the text, readers are exposed to current topics that play important roles in personal food choices and how they influence components of the food system. Presents the evolution of the US food system, from historical beginnings, to current consumer and political roles and responsibilities Provides farm to fork insights on production and consumption practices in the United States Explores complex topics in call-out boxes throughout the text to help readers understand the various perspectives on controversial topics

Portfolio Werbung Als Technik Des Impression Management

Author: Christian Boris Brunner
Publisher: Springer-Verlag
ISBN: 3834945730
Size: 73.47 MB
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Die Bedeutung der Dachmarke rückt seit einigen Jahren vermehrt in den Vordergrund und viele Unternehmen sind bestrebt, das Image der Dachmarke aktiv zu stärken. Bei komplexen Markenarchitekturen stellt hierzu Portfolio-Werbung ein geeignetes Instrument dar: Durch die gemeinsame Darbietung der Dachmarke mit ihrem Markenportfolio kann es zu positiven Imagespillover-Effekten kommen. Allerdings müssen zentrale Wirkungsgrößen im Markenmanagement berücksichtigt werden. In einer umfangreichen Studienreihe zeigt Christian Brunner das Potenzial und die Risiken von Portfolio-Werbung auf und leitet konkrete Handlungsanweisungen für Markenmanager ab. Die Arbeit wurde mit dem 2. Platz des Wissenschaftspreises des Markenverbandes und der GEM (Gesellschaft zur Erforschung des Markenwesens) ausgezeichnet.

Die Us Pr Sidentschaftswahl 2012

Author: Christoph Bieber
Publisher: Springer-Verlag
ISBN: 3531197673
Size: 56.51 MB
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Die Vereinigten Staaten sind für die deutsche (und europäische) Forschung in vielen Aspekten ein Referenzmodell: von ihrer Innovationsfähigkeit bis hin zur Dynamik des sozialen Wandels, der gesellschaftlichen Modernisierung, der Mediatisierung von Staat und Gesellschaft, der Formierung sozial-kommunikativer Handlungsmuster und speziell der Implementierung von „neuen“ Medien in den politischen Prozess. Neben grundlegenden Beiträgen zu aktuellen Entwicklungen des Wahlsystems und der Wahlkampffinanzierung stehen insbesondere Fragen zu Wählerverhalten und Wahlsoziologie, Kampagnenstrategien, prominenten Medienereignissen im Wahlkampf sowie die Phase der Amtseinführung und Aspekte modernen Regierens im Vordergrund.​