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Aiga Professional Practices In Graphic Design

Author: American Institute of Graphic Arts
Publisher: Skyhorse Publishing Inc.
ISBN: 9781880559895
Size: 25.15 MB
Format: PDF, ePub, Mobi
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Information on the practices and standards that govern the graphic design field is presented in this text. In-depth coverage includes designer/client relationships, management issues, handling large projects, marketing and publicity, rights issues, ethical issues and environmental concerns.

Aiga Professional Practices In Graphic Design

Author: Tad Crawford
Publisher: Regnery Publishing
ISBN: 1581157495
Size: 49.83 MB
Format: PDF, ePub, Docs
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"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Talent Is Not Enough

Author: Shel Perkins
Publisher: New Riders
ISBN: 0133805581
Size: 29.95 MB
Format: PDF, Kindle
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The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • The best way to determine pricing • How to avoid common legal pitfalls • How to manage large projects • The secrets of efficient design teams • How to forecast your workload and finances • Dealing with international clients • The merging models of ad agencies and design firms Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Marketing communications • Environmental design • Industrial design • Motion graphics • Interaction design • Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” –Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” –Marty Neumeier, author of The Designful Company, Zag and The Brand Gap

Managing The Design Process Implementing Design

Author: Terry Lee Stone
Publisher: Rockport Publishers
ISBN: 1610580648
Size: 66.51 MB
Format: PDF, ePub, Docs
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This title focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real world applications.

Change By Design

Author: Tim Brown
Publisher: Vahlen
ISBN: 3800652595
Size: 48.91 MB
Format: PDF, ePub
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Wir befinden uns inmitten eines epochalen Wandels im Kräfteverhältnis unserer Gesellschaft, denn während die Ökonomien den Schwerpunkt von industriegefertigten Gütern auf Dienstleistungen und Erlebnisse verlagern, treten die Unternehmen die Kontrolle ab und nehmen ihre Kunden nicht mehr als „Endverbraucher“ wahr, sondern als Beteiligte an einem wechselseitigen Prozess. Im Laufe der jahrhundertlangen Geschichte der kreativen Problemlösung haben sich Designer das nötige Handwerkszeug zugelegt, das ihnen hilft, die „drei Räume der Innovation“, wie Tim Brown sie bezeichnet, zu durchlaufen: Inspiration, Ideenbildung und Umsetzung. Seiner Überzeugung nach müssen diese Fähigkeiten nun über die gesamten Unternehmen verstreut werden. Und das funktioniert mit einem der innovativsten Denkwerkzeuge zur Entwicklung von Ideen und zur Lösung von Problemen, dem Design Thinking. Im ersten Teil dieses Buches wird ein Rahmenwerk vorgestellt, das hilft, die Grundsätze und Methoden zu erkennen, die großartiges Design Thinking ermöglichen. Hier wird gezeigt, wie Design Thinking von einigen der innovativsten Unternehmen der Welt praktiziert wurde und zu bahnbrechenden Lösungen inspiriert hat. Der zweite Teil soll dazu anregen, nicht zu kleckern, sondern zu klotzen. Anhand drei großer Bereiche der menschlichen Aktivität – Unternehmen, Märkte und Gesellschaft – zeigt Tim Brown, wie aus dem Design Thinking heraus Wege entstehen können, um Ideen zu entwickeln, die unseren heutigen Herausforderungen gerecht werden. Dabei muss sich das Design Thinking in den Organisationen „aufwärts“ bewegen in die Nähe der Vorstandsetagen, wo strategische Entscheidungen getroffen werden. Denn Design ist zu wichtig geworden, als dass man es allein den Designern überlassen sollte. Tim Brown zählt zu den prominentesten Personen auf dem Gebiet von Design und Innovation weltweit. Er ist CEO und Präsident von IDEO, das Unternehmen, das die Apple-Maus und den Palm V entwickelt hat. Tim Brown spricht regelmäßig über den Wert des Designs und von Innovationen, unter anderem auf dem Weltwirtschaftsforum in Davos oder bei TED Talks. Er berät zahlreiche Fortune 100 Unternehmen. Seine Arbeiten wurden bereits in der Axis Gallery in Tokio, dem Design Museum in London und dem MOMA in New York ausgestellt.

The Aiga Guide To Careers In Graphic And Communication Design

Author: Juliette Cezzar
Publisher: Bloomsbury Publishing USA
ISBN: 1501323679
Size: 25.87 MB
Format: PDF, ePub, Mobi
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What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

Inside The Business Of Graphic Design

Author: Catharine Fishel
Publisher: Simon and Schuster
ISBN: 1621531171
Size: 18.12 MB
Format: PDF, Mobi
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Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.