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Air Wars

Author: Darrell M. West
Publisher: SAGE
ISBN: 1483304787
Size: 76.70 MB
Format: PDF, Mobi
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Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not.

Air Wars 6th Edition

Author: Darrell M West
Publisher: SAGE
ISBN: 1452239916
Size: 11.89 MB
Format: PDF, ePub, Mobi
View: 627
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Tracing the evolution of political advertising from 1952 through the 2012 elections, Darrell M. West returns with his much anticipated sixth edition of Air Wars. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: - The face-off between Obama and Romney in the general election; - Case studies of ads during presidential and Congressional campaigns; - The ever increasing use and impact of social media; - Ad stills from the 2012 campaign; and - Concrete examples of which ads worked and which ads did not. FEATURES & BENEFITS: - A History in Pictures features an array of ad stills starting from Lyndon Johnson's shocking "Daisy" ad in 1964 to ads the Obama and Romney campaigns hurl at each other in 2012. - An Appendix of Memorable Ads, 1984-2012, lets students read through and analyze narrated comments. - An overview chapter outlines advertising principles as well as how ads are put together and financed. - Conclusion sections at the end of chapters summarize key takeaway points.

The Dynamics Of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Size: 80.13 MB
Format: PDF, Kindle
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Die Magischen Kan Le

Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 57.49 MB
Format: PDF, ePub, Docs
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Wahlwerbung Als Politische Kultur

Author: Christina Holtz-Bacha
Publisher: Springer-Verlag
ISBN: 3663118053
Size: 77.30 MB
Format: PDF, ePub, Docs
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Wahlwerbung als ungefilterte Form der Selbstdarstellung der Parteien wird hier verstanden als politisches Sinn- und Deutungsangebot, mit dem die politischen Akteure versuchen, ihre Weltsicht bei der Wählerschaft durchzusetzen und damit deren Zustimmung zu gewinnen. In diesem Sinne wurde untersucht, wie sich die Wahlspots im Fernsehen über einen Zeitraum von etwa 40 Jahren entwickelt haben. Die Präsentation der Befunde ist eingebettet in eine Chronik der Bundestagswahlkämpfe sowie in einen Überblick zur Forschung über Wahlwerbung in den USA und in der Bundesrepublik Deutschland.

Hoffnung Wagen

Author: Barack Obama
Publisher: Goldmann Verlag
ISBN: 3641224241
Size: 16.97 MB
Format: PDF, Mobi
View: 625
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Persönlich, glaubwürdig, visionär – Ansichten und Standpunkte des politischen Hoffnungsträgers der USA vor seiner Wahl 2008 Wie US-Senator Barack Obama im Wahljahr 2008 Millionen Menschen für sich gewann, ist Legende. Zu seinem schnell aufsteigenden Stern in hohem Maße beigetragen hat sein zuvor erschienenes Buch »Hoffnung wagen« (»The Audacity of Hope«). Hier präsentierte Obama sich als Mann der Integration, als Liberaler im positiven Sinn mit klaren Positionen. Uns allen machte er Hoffnung auf eine Renaissance des »besseren Amerika«. Nicht wenige wünschen sich Barack Obama heute sehnsüchtig zurück ins Weiße Haus.