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Architecting Experience

Author: Scot R. Wheeler
Publisher: World Scientific
ISBN: 9814678422
Size: 45.27 MB
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"In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen."--

Kundenzentrierte Unternehmensf Hrung Durch Customer Experience Management F R Mittelst Ndische Unternehmen

Author: Alexander Schleipfer
Publisher: diplom.de
ISBN: 396116097X
Size: 54.15 MB
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In einer zunehmend erlebnisorientierten Gesellschaft sollte das Ziel von kundenzentrierter Unternehmensführung in der Schaffung positiv wahrnehmbarer Kundenerlebnisse liegen. Die vorliegende Arbeit beschreibt die Möglichkeiten, durch die Dokumentation und Analyse von Kundenwahrnehmungen während des Kauf- oder Serviceprozesses, die Kundenerfahrung zu erfassen und mithilfe geeigneter Strategien darauf einzuwirken. Als Hilfsmittel für ein erfolgreiches Customer Experience Managmenet dient das sogenannte Customer Journey Mapping, welches ebenfalls Bestandteil dieser Facharbeit ist. Zur plakativen Veranschaulichung wurde auf die CEM Cloud der cx/omni Marketing Software GmbH zurückgegriffen. Die visuelle Darstellung vereinfacht das Verständnis.

The Art Of Systems Architecting Second Edition

Author: Eberhardt Rechtin
Publisher: CRC Press
ISBN: 9781420058529
Size: 73.99 MB
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Today's architecting must handle systems of types unknown until very recently. New domains, including personal computers, intersatellite networks, health services, and joint service command and control are calling for new architectures-and for architects specializing in those domains. Since the original publication, of this bestselling text, these new and emerging fields have contributed architectural concepts and tools of their own to the relatively new formalism-and evolving profession-called Systems Architecting. The Art of Systems Architecting, Second Edition restates and extends into the future the classical architecting paradigm, incorporating the most broadly applicable of these contributions. It remains the most innovative, insightful treatment available to the discipline, providing both the academic and the industrial communities with the up-to-date tools, concepts, and techniques needed to conceive and build complex systems.

Software Architecture

Author: Muhammad Ali Babar
Publisher: Springer Science & Business Media
ISBN: 3642151132
Size: 43.31 MB
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Welcome to the European Conference on Software Architecture (ECSA), which is the premier European software engineering conference. ECSA provides researchers and practitioners with a platform to present and discuss the most recent, innovative, and significant findings and experiences in the field of software architecture research and practice. The fourth edition of ECSA was built upon a history of a successful series of European workshops on software architecture held from 2004 through 2006 and a series of European software architecture conferences from 2007 through 2009. The last ECSA was merged with the 8th Working IEEE/IFIP Conference on Software Architecture (WICSA). Apart from the traditional technical program consisting of keynote talks, a main - search track, and a poster session, the scope of the ECSA 2010 was broadened to incorporate other tracks such as an industry track, doctoral symposium track, and a tool demonstration track. In addition, we also offered several workshops and tutorials on diverse topics related to software architecture. We received more than 100 submissions in the three main categories: full research and experience papers, emerging research papers, and research challenges papers. The conference attracted papers (co-)authored by researchers, practitioners, and academics from 30 countries (Algeria, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, I- land, India, Ireland, Israel, Italy, The Netherlands, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Tunisia, United Kingdom, United States).

Systems Architecting

Author: Gerrit Muller
Publisher: CRC Press
ISBN: 1439897298
Size: 33.15 MB
Format: PDF, Kindle
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Derived from industry-training classes that the author teaches at the Embedded Systems Institute at Eindhoven, the Netherlands and at Buskerud University College at Kongsberg in Norway, Systems Architecting: A Business Perspective places the processes of systems architecting in a broader context by juxtaposing the relationship of the systems architect with enterprise and management. This practical, scenario-driven guide fills an important gap, providing systems architects insight into the business processes, and especially into the processes to which they actively contribute. The book uses a simple reference model to enable understanding of the inside of a system in relation to its context. It covers the impact of tool selection and brings balance to the application of the intellectual tools versus computer-aided tools. Stressing the importance of a clear strategy, the authors discuss methods and techniques that facilitate the architect’s contribution to the strategy process. They also give insight into the needs and complications of harvesting synergy, insight that will help establish an effective synergy-harvesting strategy. The book also explores the often difficult relationship between managers and systems architects. Written in an approachable style, the book discusses the breadth of the human sciences and their relevance to systems architecting. It highlights the relevance of human aspects to systems architects, linking theory to practical experience when developing systems architecting competence.

Social Media In Disaster Response

Author: Liza Potts
Publisher: Routledge
ISBN: 1134063075
Size: 31.61 MB
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Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.

Software Architecture

Author: Khalil Drira
Publisher: Springer
ISBN: 3642390315
Size: 50.78 MB
Format: PDF
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This book constitutes the proceedings of the 7th European Conference on Software Architecture, ECSA 2013, held in Montpellier, France, in July 2013. The 25 full papers and 11 poster papers presented in this volume were carefully reviewed and selected from a total of 82 submissions. The contributions are organized in topical sections named: architectural and design patterns and models; ADLs and architectural MetaModels; architectural design decision-making; software architecture conformance and quality; and architectural repair and adaptation.

Microsoft Net Architecting Applications For The Enterprise

Author: Dino Esposito
Publisher: Microsoft Press
ISBN: 0133986403
Size: 61.52 MB
Format: PDF, Mobi
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A software architect’s digest of core practices, pragmatically applied Designing effective architecture is your best strategy for managing project complexity–and improving your results. But the principles and practices of software architecting–what the authors call the “science of hard decisions”–have been evolving for cloud, mobile, and other shifts. Now fully revised and updated, this book shares the knowledge and real-world perspectives that enable you to design for success–and deliver more successful solutions. In this fully updated Second Edition, you will: Learn how only a deep understanding of domain can lead to appropriate architecture Examine domain-driven design in both theory and implementation Shift your approach to code first, model later–including multilayer architecture Capture the benefits of prioritizing software maintainability See how readability, testability, and extensibility lead to code quality Take a user experience (UX) first approach, rather than designing for data Review patterns for organizing business logic Use event sourcing and CQRS together to model complex business domains more effectively Delve inside the persistence layer, including patterns and implementation.

Architecting High Performing Scalable And Available Enterprise Web Applications

Author: Shailesh Kumar Shivakumar
Publisher: Morgan Kaufmann
ISBN: 012802528X
Size: 60.30 MB
Format: PDF, ePub
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Architecting High Performing, Scalable and Available Enterprise Web Applications provides in-depth insights into techniques for achieving desired scalability, availability and performance quality goals for enterprise web applications. The book provides an integrated 360-degree view of achieving and maintaining these attributes through practical, proven patterns, novel models, best practices, performance strategies, and continuous improvement methodologies and case studies. The author shares his years of experience in application security, enterprise application testing, caching techniques, production operations and maintenance, and efficient project management techniques. Delivers holistic view of scalability, availability and security, caching, testing and project management Includes patterns and frameworks that are illustrated with end-to-end case studies Offers tips and troubleshooting methods for enterprise application testing, security, caching, production operations and project management Exploration of synergies between techniques and methodologies to achieve end-to-end availability, scalability, performance and security quality attributes 360-degree viewpoint approach for achieving overall quality Practitioner viewpoint on proven patterns, techniques, methodologies, models and best practices. Bulleted summary and tabular representation of concepts for effective understanding Production operations and troubleshooting tips

Architecting With Rm Odp

Author: Janis Putman
Publisher: Prentice Hall Professional
ISBN: 9780130191168
Size: 57.95 MB
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Preface To understand anything, you should not try to understand everything. — Aristotle The whole is greater than the sum of the parts; the part is greater than a fraction of the whole. — Aristotle Architecting is a challenging process of abstraction, composition, modularity, and simplification to create an architecture specification. An architecture specification captures the essence and definition of the system: understanding, parts, and the relationships among the parts. An architecture specification defines how a system solves a business problem within the scope of the business. — Putman Leave the beaten track occasionally and dive into the woods. You will be certain to find something that you have never seen before. — Alexander Graham Bell There are large gaps in the theory and practice of software architecture and engineering. Much is published about the representation of a software architecture, such as the Unified Modeling Language (UML), but little is available about the specification for a software architecture. Software engineering methods of domain engineering, process modeling languages, and well-formed patterns of reasoning aid in the specification of an architecture. The Reference Model of Open Distributed Processing (RM-ODP) defines the standard reference model for distributed software systems architectures, based on object-oriented techniques, accepted at the international level. RM-ODP is a standard adopted by the International Standards Organization (ISO) and the International Telecommunications Union (ITU). RM-ODP is embedded and used actively in mission-critical systems industries such as in telecommunications, in health care, on Wall Street (financial services industry), in various Government systems (Logistics), in European Government Agencies such as UK Aviation control systems, as a foundation for the Object Management Group (OMG) Object Management Architecture (OMA), for defining enterprise architectures, and for defining software architectures. The software systems architecture work that is emerging, and is focused either at the component level or at the systems level, provides a key resource for architecting. This is enhanced by the architecting techniques of RM-ODP. This book assembles these great ideas, explains what they mean, and shows how to use them for practical benefit, along with real-world case study examples. By using the RM-ODP specification constructs, associated languages, architecture patterns of reasoning, semantic behavior specification, and conformance testing abilities, readers will be able to architect their specific systems based on the RM-ODP specification foundations, and specify architectures that work. One of the purposes of this book is to provide the approach to using the RM-ODP foundations in architecting and specifying a distributed processing system that addresses such key properties as interoperability, dependability, portability, integration, composability, scalability, transparency, behavior specification, quality of service, policy management, federation, and conformance validation. Another purpose of this book is to explain the underlying foundations for creating an architectural specification. These foundations come not only from RM-ODP, but also from the current work in software systems architecture. Another purpose is to guide the reader to understand the importance and benefits of creating an architecture specification for an enterprise. Yet another purpose is to provide the reader with the principles to construct software systems architecture (at both introductory and in-depth levels). By applying the proven techniques of RM-ODP for what makes a good architecture, readers will be able to build their own tailored architectures, and clearly represent them in UML or some other tool, with an understanding of the underlying principles. Practitioners of RM-ODP have found that the standard is extremely beneficial in guiding architecture definition and providing standard terminology/principles for distributed object applications and infrastructures from an enterprise perspective. Outstanding Features This book is intended to provide valuable insight into successful architecture specification by describing an unprecedented foundation to accomplish this task, describing the use of the foundation, explaining the relationships of the concepts of architecting, explaining the relationships of the concepts of distributed processing, and identifying the right methods and possible tools for architecting. All material for the book has been derived from actual experiences. A medical case study is used throughout the book in ever increasing detailed specification. This medical case study is based on actual experience of the author. In addition, many metamodels are provided to represent the concepts of RM-ODP. All of these metamodels are contributions from the author. This is information that readers can use and apply in their architecting today. RM-ODP provides a reference framework, grammars, methods of abstraction and composition, and separation of concerns to achieve an architecture specification of the system. RM-ODP provides a framework for this separation, using viewpoints, as well as separating out certain decisions (e.g., product decisions) until later. Further, the reference model provides a set of definitions, which always aids in communicating with others. There is little in the literature about RM-ODP or architecture specification, and certainly not a book dedicated as a tutorial of these subjects. Now there is. In summary, this book offers the following: How to manage the architecting process in the lifecycle of a system How to solve many architecture reuse and cost-effectiveness problems How to create a business specification How to understand and use the concepts of distributed processing in an architecture How to architect effectively How to specify an architecture How to understand and specify semantic behavior and nonfunctional properties of a system (the "ilities") How to provide the right level of detail in an architecture specification How to ensure the implementation conforms to the architecture specification How to use RM-ODP effectively How to use popular tools, such as UML, to describe an architecture A definitive tutorial of RM-ODP Audience This book is designed for: Those in the Distributed Software Systems Architecture community who are interested in a methodology for using proven architecture principles. Professional software architects who are looking for new ideas about architecting a system. Within this book, the reader will find discussions of the techniques for architecting, for creating an architecture specification, and RM-ODP's relationship to other architecture frameworks. Program managers interested in how to create a cost-effective architecture within their enterprise that focuses on the needs of the enterprise and solves an enterprise problem. They will learn how do to do this through an overview of RM-ODP, the program benefits for using it, and where RM-ODP fits in the system lifecycle process. Systems engineers interested in the lifecycle approach to enterprise architecture specification. Experienced engineers interested in expanding their understanding of how to create a valid architecture specification and gain an understanding of the distributed processing system concepts, why certain constructions are valid and why some are not, what is to be specified and how, and some new ideas and approaches to architecting a system. The reader will be able to develop a collection of useful distributed processing architecting techniques that expand upon the current software systems architecture capabilities. Developers interested in the practice of architecture specification and aligning current technology to achieve a workable system, while allowing evolutionary changes in technology solutions. Researchers interested in solutions and aids for furthering the research work in architecture specification. Individuals in the software community who are generally interested in the application of an architecture method. Readers will find examples of the applications of RM-ODP and specific analysis techniques. The expected audience will be novice and mid-level program managers, software engineers, those in the IEEE, DoD, research communities, consortia, and general architecture readers. This book can be used as a textbook and reference book for studies in the methods of architecture; for graduate studies in software architecture specification; for training information about software architecture and RM-ODP; for further education of consultants, integration specialists, and acquisition managers who need to approve and fund such work; and for researchers who are expanding the discipline of software architecture. The inclusion of RM-ODP will bring to the U.S., principally, the outstanding work that was accomplished by the international standards working group. In brief, the RM-ODP principles form a solution set and foundation for all software architecting endeavors. It is the formalized framework for this topic, and at the International Standard (IS) level of acceptance. It forms a solution set and foundation for reuse of design patterns to provide cost-effective software architecture. It is the process for this topic, but has never before been described in a book. Many program managers (who typically set the stage as to the methodology of choice for a project), software engineers, and researchers in academia and in DARPA are unaware of the power and solutions provided by the standard, or the process of identifying and instantiating reuse of all the expensive assets of architecture. Many do not realize that there is a language for specifying software-intensive distributed processing, and that language is precisely and rigorously defined in RM-ODP for reuse. Those debating definitions for architecture, system, interface, and others can reuse the internationally agreed upon definitions. Finally, with the inclusion of RM-ODP and its relationship to other architecture frameworks, it is expected that many software engineers will benefit from reading this work, since it will be the first time these subjects are discussed in print. How to Use This Book This book is divided into four parts, aimed at increasing levels of detail. Part One provides an overview of the field of software architecture, an RM-ODP primer for managers, and an RM-ODP primer for architects. Part Two provides an in-depth study of RM-ODP and how to use it. Areas of importance and utility from RM-ODP are highlighted. Ambiguity in RM-ODP is highlighted. Warnings in the use of RM-ODP are highlighted. Part Three provides a discussion of the principal architecture patterns of use, arranged by topic. Several of these patterns of use come from emerging work under the initiative of RM-ODP, as well as lessons learned from the practice of RM-ODP. These patterns of reasoning used by the architect are founded on the principals of RM-ODP, as discussed in Part Two of the book. Part Four concludes with relating RM-ODP to other architecture methods. It also provides emerging technologies to further the patterns of reasoning for use in architecting, and a set of architecting heuristics. The information contained in this book is organized in a manner that provides clear insight into the world of distributed software-intensive processing architecture for designers and developers who are familiar with information systems technology, but want to know more about how to build a good architecture. Starting with a tutorial about software architecture, and then a tutorial about the standard for software architecture, the reader need not be an expert in the area of international standards, RM-ODP, software architecture, or specific technologies. The book goes on to address the needs of the variety of readers for which it is intended. Each chapter in the book provides an overview of the subject of the chapter, as well as a summary. For those who wish a broad brush exposure to RM-ODP, the primers of Part One provide this, as well as the overviews and summaries in each chapter of interest. As each chapter progresses, in Parts Two and Three, more and more in-depth detail is provided. The readings of these chapters are aimed at those who wish to know the technical details of a topic. There are two case studies used throughout the book, at various levels of detail. The primary case study is a Hospital enterprise, based upon the author's experience with the medical profession. A secondary case study is an airline reservation system, also based upon the author's experience. These case studies are used to describe the concepts of RM-ODP, and to show how they might be used.