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Architecting Experience

Author: Scot R Wheeler
Publisher: World Scientific
ISBN: 9814678430
Size: 17.38 MB
Format: PDF, ePub
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' In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Contents:The Foundations of PersonalizationStrategy, Technology, Science & ArtThe Applied Digital Analytics Playbook (ADAP) Part OneThe Changing World of Owned MediaEarned Media: Organic Social & SEOPaid Media AnalyticsTesting & Optimization. Marketing Automation. AttributionData Management, Models, and AlgorithmsThe Cultural and Organizational Impact of Data Readership: Suitable for postgraduate students in Digital and Direct Marketing Master''s programs and professionals in IT, Research, and Marketing. Key Features:Each chapter includes links to additional references, a set of review questions, and how-to exercisesProvides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customersKeywords:Data;Analytics;Measurement;Marketing Analytics;Marketing Automation;Digital Analytics;Marketing Technology;Web Analytics;Mobile Analytics;Mobile measurement;Social Media Analytics;Media Measurement;Marketing Measurement;Marketing ROI;ROMI;Targeting;Personalization;Digital Marketing;Marketing;Experience Design;User Experience;UX'

Architecting For Scale

Author: Lee Atchison
Publisher: "O'Reilly Media, Inc."
ISBN: 1491943416
Size: 32.80 MB
Format: PDF, Kindle
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Every day, companies struggle to scale critical applications. As traffic volume and data demands increase, these applications become more complicated and brittle, exposing risks and compromising availability. This practical guide shows IT, devops, and system reliability managers how to prevent an application from becoming slow, inconsistent, or downright unavailable as it grows. Scaling isn’t just about handling more users; it’s also about managing risk and ensuring availability. Author Lee Atchison provides basic techniques for building applications that can handle huge quantities of traffic, data, and demand without affecting the quality your customers expect. In five parts, this book explores: Availability: learn techniques for building highly available applications, and for tracking and improving availability going forward Risk management: identify, mitigate, and manage risks in your application, test your recovery/disaster plans, and build out systems that contain fewer risks Services and microservices: understand the value of services for building complicated applications that need to operate at higher scale Scaling applications: assign services to specific teams, label the criticalness of each service, and devise failure scenarios and recovery plans Cloud services: understand the structure of cloud-based services, resource allocation, and service distribution

Architecting The Cloud

Author: Michael J. Kavis
Publisher: John Wiley & Sons
ISBN: 1118826469
Size: 75.39 MB
Format: PDF, ePub, Docs
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An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. Guides corporations through key cloud design considerations Discusses the pros and cons of each cloud service model Highlights major design considerations in areas such as security, data privacy, logging, data storage, SLA monitoring, and more Clearly defines the services cloud providers offer for each service model and the cloud services IT must provide Arming you with the information you need to choose the right cloud service provider, Architecting the Cloud is a comprehensive guide covering everything you need to be aware of in selecting the right cloud service model for you.

Dita Best Practices

Author: Laura Bellamy
Publisher: Pearson Education
ISBN: 0132374323
Size: 14.60 MB
Format: PDF, ePub
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The Start-to-Finish, Best-Practice Guide to Implementing and Using DITA Darwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever before. Now, three DITA pioneers offer the first complete roadmap for successful DITA adoption, implementation, and usage. Drawing on years of experience helping large organizations adopt DITA, the authors answer crucial questions the “official” DITA documents ignore, including: Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls? The authors begin with topic-based writing, presenting proven best practices for developing effective topics and short descriptions. Next, they address content architecture, including how best to set up and implement DITA maps, linking strategies, metadata, conditional processing, and content reuse. Finally, they offer “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion. Coverage includes: Knowing how and when to use each DITA element–and when not to Writing “minimalist,” task-oriented information that quickly meets users’ needs Creating effective task, concept, and reference topics for any product, technology, or service Writing effective short descriptions that work well in all contexts Structuring DITA maps to bind topics together and provide superior navigation Using links to create information webs that improve retrievability and navigation Gaining benefits from metadata without getting lost in complexity Using conditional processing to eliminate redundancy and rework Systematically promoting reuse to improve quality and reduce costs Planning, resourcing, and executing effective content conversion Improving quality by editing DITA content and XML markup¿ If you’re a writer, editor, information architect, manager, or consultant who evaluates, deploys, or uses DITA, this book will guide you all the way to success. Also see the other books in this IBM Press series: Developing Quality Technical Information: A Handbook for Writers and Editors The IBM Style Guide: Conventions for Writers and Editors

The Art Of Systems Architecting Second Edition

Author: Eberhardt Rechtin
Publisher: CRC Press
ISBN: 9781420058529
Size: 32.42 MB
Format: PDF, ePub, Docs
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Today's architecting must handle systems of types unknown until very recently. New domains, including personal computers, intersatellite networks, health services, and joint service command and control are calling for new architectures-and for architects specializing in those domains. Since the original publication, of this bestselling text, these new and emerging fields have contributed architectural concepts and tools of their own to the relatively new formalism-and evolving profession-called Systems Architecting. The Art of Systems Architecting, Second Edition restates and extends into the future the classical architecting paradigm, incorporating the most broadly applicable of these contributions. It remains the most innovative, insightful treatment available to the discipline, providing both the academic and the industrial communities with the up-to-date tools, concepts, and techniques needed to conceive and build complex systems.

Systems Architecting

Author: Gerrit Muller
Publisher: CRC Press
ISBN: 1439897298
Size: 44.69 MB
Format: PDF, Mobi
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Derived from industry-training classes that the author teaches at the Embedded Systems Institute at Eindhoven, the Netherlands and at Buskerud University College at Kongsberg in Norway, Systems Architecting: A Business Perspective places the processes of systems architecting in a broader context by juxtaposing the relationship of the systems architect with enterprise and management. This practical, scenario-driven guide fills an important gap, providing systems architects insight into the business processes, and especially into the processes to which they actively contribute. The book uses a simple reference model to enable understanding of the inside of a system in relation to its context. It covers the impact of tool selection and brings balance to the application of the intellectual tools versus computer-aided tools. Stressing the importance of a clear strategy, the authors discuss methods and techniques that facilitate the architect’s contribution to the strategy process. They also give insight into the needs and complications of harvesting synergy, insight that will help establish an effective synergy-harvesting strategy. The book also explores the often difficult relationship between managers and systems architects. Written in an approachable style, the book discusses the breadth of the human sciences and their relevance to systems architecting. It highlights the relevance of human aspects to systems architects, linking theory to practical experience when developing systems architecting competence.

Software Architecture

Author: Muhammad Ali Babar
Publisher: Springer Science & Business Media
ISBN: 3642151132
Size: 42.94 MB
Format: PDF, ePub, Docs
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Welcome to the European Conference on Software Architecture (ECSA), which is the premier European software engineering conference. ECSA provides researchers and practitioners with a platform to present and discuss the most recent, innovative, and significant findings and experiences in the field of software architecture research and practice. The fourth edition of ECSA was built upon a history of a successful series of European workshops on software architecture held from 2004 through 2006 and a series of European software architecture conferences from 2007 through 2009. The last ECSA was merged with the 8th Working IEEE/IFIP Conference on Software Architecture (WICSA). Apart from the traditional technical program consisting of keynote talks, a main - search track, and a poster session, the scope of the ECSA 2010 was broadened to incorporate other tracks such as an industry track, doctoral symposium track, and a tool demonstration track. In addition, we also offered several workshops and tutorials on diverse topics related to software architecture. We received more than 100 submissions in the three main categories: full research and experience papers, emerging research papers, and research challenges papers. The conference attracted papers (co-)authored by researchers, practitioners, and academics from 30 countries (Algeria, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, I- land, India, Ireland, Israel, Italy, The Netherlands, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Tunisia, United Kingdom, United States).

Architecting The Internet Of Things

Author: Dieter Uckelmann
Publisher: Springer Science & Business Media
ISBN: 9783642191572
Size: 66.22 MB
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Many of the initial developments towards the Internet of Things have focused on the combination of Auto-ID and networked infrastructures in business-to-business logistics and product lifecycle applications. However, the Internet of Things is more than a business tool for managing business processes more efficiently and more effectively – it will also enable a more convenient way of life. Since the term Internet of Things first came to attention when the Auto-ID Center launched their initial vision for the EPC network for automatically identifying and tracing the flow of goods within supply-chains, increasing numbers of researchers and practitioners have further developed this vision. The authors in this book provide a research perspective on current and future developments in the Internet of Things. The different chapters cover a broad range of topics from system design aspects and core architectural approaches to end-user participation, business perspectives and applications.

Software Architecture

Author: Khalil Drira
Publisher: Springer
ISBN: 3642390315
Size: 68.20 MB
Format: PDF, Docs
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This book constitutes the proceedings of the 7th European Conference on Software Architecture, ECSA 2013, held in Montpellier, France, in July 2013. The 25 full papers and 11 poster papers presented in this volume were carefully reviewed and selected from a total of 82 submissions. The contributions are organized in topical sections named: architectural and design patterns and models; ADLs and architectural MetaModels; architectural design decision-making; software architecture conformance and quality; and architectural repair and adaptation.

Social Media In Disaster Response

Author: Liza Potts
Publisher: Routledge
ISBN: 1134063075
Size: 19.55 MB
Format: PDF
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Social Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.