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Authority Content

Author: David Jenyns
Publisher:
ISBN: 9780646955643
Size: 56.76 MB
Format: PDF, Kindle
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In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.

Book Yourself Solid

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1119430917
Size: 47.92 MB
Format: PDF, Kindle
View: 1782
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Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Content That Converts

Author: Laura Hanly
Publisher:
ISBN: 9781539005742
Size: 59.52 MB
Format: PDF, ePub, Docs
View: 5417
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This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

Brand Admiration

Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Size: 70.28 MB
Format: PDF, ePub, Docs
View: 3903
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

Careerkred

Author: Ryan Rhoten
Publisher:
ISBN: 9781938015632
Size: 53.83 MB
Format: PDF, Kindle
View: 3392
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Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.

The Best Damn Web Marketing Checklist Period 2 0

Author: Stoney Degeyter
Publisher: Velocitized Media
ISBN: 9780990346142
Size: 65.68 MB
Format: PDF, Mobi
View: 3625
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So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing action points that deliver online success. The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing and social media strategy. This version also adds checklists on YouTube video optimization, PDF optimization, and more. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics. Get this incredible resource for your web marketing team today!

The Awakened Millionaire

Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 1119264170
Size: 24.69 MB
Format: PDF, Docs
View: 4334
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Radical formula transforms your money and spiritual growth into global change The Awakened Millionaire is a practical manifesto guiding you to new dimensions of personal wealth, spiritual growth, and as a result, global transformation. Crafted by Dr. Joe Vitale, a famed millionaire, best-selling author, and star of the blockbuster movie "The Secret," you'll discover a controversial formula that accomplishes what few believe possible: combining money and spirituality together to bring you more of both, while transforming you into a force for good in a world that desperately needs it. This book is a call to action, pushing you to wake up, stand up, and transform yourself into a powerful expression of your passion, your wealth, and your desire to make a difference. It is an invitation to become a true Awakened Millionaire, starting today. While most consider money and spirituality a blasphemous duo, Dr. Vitale shatters these social norms and shows you the true nature of money empowered with soulful purpose. At turns inspirational, motivational, and conversational, this page-turner ultimately narrows in on practical steps anyone can use to see instantaneous results, regardless of your past failures, current financial situation, or future goals. But his mission is not to simply transform you. Dr. Vitale's mission is to create a swarm of Awakened Millionaires transforming the world with every action they take, while enjoying personal luxury and soulful fulfillment new levels of money and spiritual growth can give them. The book reveals: How to turn your passion into wealth How to transform money into a spiritual tool How to create a soulful mission that changes the world If you desire both wealth and spirituality, this book finally reveals how.

Pilot To Profit

Author: Lisa Larter
Publisher: Morgan James Publishing
ISBN: 1630475769
Size: 57.59 MB
Format: PDF
View: 6368
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Ready to generate sales, build brand buzz, and watch your cash flow soar? Entrepreneurs, prepare for takeoff! Pilot to Profit clears up the confusion of modern entrepreneurship—so you can build a smart, successful, and sustainable business with sky-high returns. If you find yourself overwhelmed with questions—Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I)? How do I double my profits this year without doubling the work?—this book can provide answers to help you get unstuck, as well as proven strategies to help your business get found and turn connections into paying customers, whether you’re an established enterprise or just starting out. Learn how to: Gain a stronger money mindset and stop sabotaging your ability to be paid what you’re worth for the work you do Set your money-making “radar” on high alert Create a clearly defined business model that maximizes what comes in, with less effort put out Find the right channels to grow your business so you can reach more people Create content that raises your credibility and puts you on the map (because without great content, your business might never be found) Use email and social media to grow your fan base Lastly, you’ll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book takes you step-by-step on your journey to building a successful, profitable business you love. With Pilot to Profit, you’re officially cleared for takeoff.

The Email Alchemist

Author: Daniel Levis
Publisher:
ISBN: 9781533181695
Size: 54.71 MB
Format: PDF, Docs
View: 5192
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The Email Alchemist is the ultimate guide to profitable email marketing. It also serves as a step-by-step road map for selling anything online. No Hollywood video crew or fancy-pants graphic designer required.

Don T Sell Me Tell Me

Author: Greg Koorhan
Publisher:
ISBN: 9780692748275
Size: 71.93 MB
Format: PDF
View: 6240
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Do you want to stand out from a sea of competitors, and not just sound like everyone else? Do you want to attract more profitable customers - automatically? Are you struggling to create a memorable marketing message? Or are you tired of being the 'best kept secret' in your market? Business owners and entrepreneurs - you need to read Don't Sell Me, Tell Me - as soon as possible! In this book you'll learn how to use storytelling techniques to build trust with your ideal audience, engage hungry buyers and banish mediocre marketing forever. You cannot underestimate the power of a good story. Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action! Packed with advice you can put to use right away, you'll learn how to keep your audience eager and ready to hear from you. What pragmatic and actionable tactics will you learn? How to quickly communicate your unique value. The secret to connecting with the emotions of your desired audience. The foolproof method for standing apart from your competition. The most common marketing mistakes even smart business owners make and how to avoid them. The singular best way to create an authentic, consistent brand. Also the following insights: The 4 critical elements you must have in place to keep your audience engaged. Six different ways you can use stories in your business. A step-by-step guide for finding your most powerful brand voice. How to structure a story so that your audience feels compelled to listen. PLUS, examples to jumpstart the process! Here's what this book ISN'T: this isn't about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers. How will your business improve? Follow a process only a few LEADERS in their markets have figured out Get KNOWN for your unique value Create content your audience LIKES and shares Build - or rebuild - TRUST in your brand Gather a loyal group of fans eager to BUY from you Implement these techniques and watch your profits skyrocket. Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!