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Behind The Cloud

Author: Marc Benioff
Publisher: John Wiley & Sons
ISBN: 9780470535929
Size: 20.77 MB
Format: PDF, Docs
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Behind The Cloud

Author: Marc Benioff
Publisher: John Wiley & Sons
ISBN: 0470535903
Size: 77.48 MB
Format: PDF, ePub, Mobi
View: 5825
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Behind The Cloud

Author: Marc Benioff
Publisher: Jossey-Bass
ISBN: 9780470521168
Size: 17.25 MB
Format: PDF, Docs
View: 448
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Compassionate Capitalism

Author: Marc Benioff
Publisher: ReadHowYouWant.com
ISBN: 1442956828
Size: 46.56 MB
Format: PDF
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You'll learn from this compelling book, coauthored by Marc and veteran journalist Karen Southwick, how important philanthropy is and what kind of positive messages it sends to your employees and to outside stakeholders. You'll discover how some of the best practitioners of good community service - among them IBM, Timberland, Hewlett-Packard, Lens Crafters, Wells Fargo, and many others - have put their ideals into practice. The examples of salesforce.com and smaller companies included in the book will demonstrate that giving back is not a matter of size nor of longevity, but of early and sustained commitment. That commitment must come from the executives of the company, particularly the CEO, and extend down to the newest employee. It must be reinforced at company meetings and integrated within the corporation. I'll put it bluntly: We want to get companies that don't give to start giving. People can't take it with them. Salesforce.com is a wonderful model, because, starting at the top, Marc has the passion. If you have passion and let your people become involved, the sky's the limit on what the company can do.

Softwar

Author: Matthew Symonds
Publisher: Simon and Schuster
ISBN: 1439127581
Size: 64.62 MB
Format: PDF, Docs
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In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company: perhaps even more than Microsoft's, Oracle's products are essential to today's networked world. But Oracle is as controversial as it is influential, as feared as it is revered, thanks in large part to Larry Ellison. Though Oracle is one of the world's most valuable and profitable companies, Ellison is not afraid to suddenly change course and reinvent Oracle in the pursuit of new and ever more ambitious goals. Softwar examines the results of these shifts in strategy and the forces that drive Ellison relentlessly on. In Softwar, journalist Matthew Symonds gives readers an exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. From Ellison's troubled upbringing by adoptive parents and his lifelong search for emotional security to the challenges and opportunities that have come with unimaginable wealth, Softwar gets inside the skin of a fascinating and complicated human being. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend. The result of more than a hundred hours of interviews and many months spent with Ellison, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life. Despite his closeness to Ellison, Matthew Symonds is a candid and at times highly critical observer. And in perhaps the book's most unusual feature, Ellison responds to Symonds's portrayal in the form of a running footnoted commentary. The result is one of the most fascinating business stories of all time.

Management Strategies For The Cloud Revolution How Cloud Computing Is Transforming Business And Why You Can T Afford To Be Left Behind

Author: Charles Babcock
Publisher: McGraw Hill Professional
ISBN: 9780071742276
Size: 39.33 MB
Format: PDF, ePub, Mobi
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Increase efficiency while saving money with “on-demand” computing The biggest game-changing force in business since the creation of the Internet, cloud computing simplifies and lowers the cost of operations while providing flexibility and power you never dreamed possible. Make your strategic move now, with Management Strategies for the Cloud Revolution! "Management Strategies for the Cloud Revolution is an important work that captures the concepts and technological advances fueling the rapid adoption of cloud computing today. It illuminates how specific core technologies have led to the emergence of those patterns as the foundation for the next generation of IT-managed infrastructure." —Rich Wolski, Chief Technology Officer and cofounder of Eucalyptus Systems, Inc., and Professor of Computer Science at the University of California, Santa Barbara “Explains in marvelously plain English how clouds will change our world. . . . If the potential of cloud computing doesn’t excite you now, it will after you read this book. Buy a copy and put it on your CEO’s desk. Babcock explains it all.” —Paul Gillin, bestselling author of The New Influencers “A valuable primer and handbook. It will help you master the technology and follow the story as innovators craft the future of cloud computing.” —Ted schadler, VP and Principal Analyst, Forrester Research, Inc., and coauthor of Empowered “This readable, thought-provoking book will be especially useful to business professionals and practitioners.” Choice magazine About the Book Everyday business as we know it is poised for a monumental shift, courtesy of cloud computing—the biggest game-changer since the creation of the Internet itself. There’s no doubt about it: If you want to compete in the future, you must begin educating yourself about cloud computing now. From InformationWeek editor Charles Babcock, a leading authority on the business benefits and pitfalls of cloud computing, Management Strategies for the Cloud Revolution provides the tools every manager needs to create a new business strategy that harnesses all the power cloud computing has to offer. Cloud computing is the equivalent of renting time on a computing infrastructure over the Internet, rather than building your own from the ground up. Access to the cloud is growing quickly, and the benefits are undeniable. Those who begin incorporating cloud computing into their business strategy will enjoy: Dramatic Cost Savings: The cloud makes available innovative technologies that would otherwise be too expensive. Ubiquitous Access: Employees can access the server power they need anytime, anywhere, and send it the program they want to run. Unprecedented Agility: Business processes and business infrastructures can be altered quicker than ever. Steady Traffic Flow: Even during peak loads, systems in the cloud can overcome bottlenecks and expand to meet the user’s needs. Working on the cloud, your analysts, business intelligence experts, and researchers can access large-scale, high-speed, highly reliable systems while paying only for short-term use. You didn’t set up your own electrical grid to power your computers. Why pay big money to use them when you don’t have to? The cloud is on the horizon, and it’s looming larger by the day. Learn how to take full advantage of it with Management Strategies for the Cloud Revolution.

Principles Of Customer Relationship Management

Author: Roger Joseph Baran
Publisher: Cengage Learning
ISBN: 0324322380
Size: 23.93 MB
Format: PDF, ePub
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The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

The Big Lie

Author: Anthony Bianco
Publisher: ReadHowYouWant.com
ISBN: 1458760014
Size: 59.26 MB
Format: PDF
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Hewlett Packard is an American icon, the largest information technology company in the world. The bedrock of Silicon Valley, it employs more than 300,000 people, its market capitalization is in excess of $100 billion and its products are in almost every home in the country where there is a printer or computer. In 2003 the company began a transition from the family management style of its founders. It made a bold statement by hiring as its new CEO the most visible female business executive in America: Carly Fiorina. Less than two years later, the board fired her, amid accusations of imperiousness that had begun damagingly to leak into the business media. The board at that time included one of Silicon Valley's most flamboyant venture capitalists and owner of the largest and most expensive yacht in the world, and a former CIA asset who believed he personally channeled the values of the company's founders. Each had a long and complicated history with HP, and each believed he should determine the company's future. They ran up against a corporate governance expert whom they could not roll, and a new CEO whose loyalties on the board were entirely opaque. In this way, the stage was set for a rancorous feud that split the board into implacably distrusting factions. In the middle of the damaging schism, HP introduced the Big Lie. The lie was pinned on the chairman, who was receiving treatment for stage 4 ovarian cancer. And it sizzled through a largely unquestioning media. Anthony Bianco gets to heart of the ethical morass at HP that ended up damning the entire board that created it. Almost every American has an interest in how the country's greatest corporations are run, and the character of the people entrusted with them. The story of Hewlett-Packard reflects power struggles that shape corporate America and is an alarming morality tale for our times.

Power Up

Author: Magdalena Yesil
Publisher: Seal Press
ISBN: 158005692X
Size: 67.89 MB
Format: PDF, ePub, Mobi
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With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley--and beyond.