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Behind The Cloud

Author: Marc Benioff
Publisher: John Wiley & Sons
ISBN: 9780470535929
Size: 24.64 MB
Format: PDF
View: 4830
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

The Big Switch

Author: Nicholas G. Carr
Publisher:
ISBN: 9783826655081
Size: 54.16 MB
Format: PDF
View: 5009
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Nicholas Carr beschreibt in dieser deutschen Übersetzung des amerikanischen Bestsellers die nächste IT-Revolution und dass dadurch immense Folgen auf unsere Wirtschaft und Gesellschaft zukommen werden. Dabei erläutert er detailliert die Entwicklung der Computerindustrie in den letzten Jahren sowie insbesondere entscheidende neue Technologien wie das Cloud Computing und dessen Auswirkungen auf traditionelle Firmen wie z.B. Microsoft und Dell.

Making It Happen

Author: Peter Sheahan
Publisher: BenBella Books, Inc.
ISBN: 193666111X
Size: 28.50 MB
Format: PDF, Kindle
View: 6553
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The world is not short of ideas, but it is short of people who know how to carry them out. "Making It Happen" unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results. Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers “Generation Y” and “Fl!p.” Let him share with you the strategies that make Google, BMW and Goldman Sachs his clients. This Enhanced Edition version of 'Making It Happen' includes seven in-depth videos from the author.

Cloud Data Centers And Cost Modeling

Author: Caesar Wu
Publisher: Morgan Kaufmann
ISBN: 0128016884
Size: 80.52 MB
Format: PDF, Kindle
View: 5133
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Cloud Data Centers and Cost Modeling establishes a framework for strategic decision-makers to facilitate the development of cloud data centers. Just as building a house requires a clear understanding of the blueprints, architecture, and costs of the project; building a cloud-based data center requires similar knowledge. The authors take a theoretical and practical approach, starting with the key questions to help uncover needs and clarify project scope. They then demonstrate probability tools to test and support decisions, and provide processes that resolve key issues. After laying a foundation of cloud concepts and definitions, the book addresses data center creation, infrastructure development, cost modeling, and simulations in decision-making, each part building on the previous. In this way the authors bridge technology, management, and infrastructure as a service, in one complete guide to data centers that facilitates educated decision making. Explains how to balance cloud computing functionality with data center efficiency Covers key requirements for power management, cooling, server planning, virtualization, and storage management Describes advanced methods for modeling cloud computing cost including Real Option Theory and Monte Carlo Simulations Blends theoretical and practical discussions with insights for developers, consultants, and analysts considering data center development

On Top Of The Cloud

Author: Hunter Muller
Publisher: John Wiley & Sons
ISBN: 1118214439
Size: 54.39 MB
Format: PDF, Docs
View: 6850
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Praise for ON TOP OF THE CLOUD "21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book serves as a practical road map for IT strategy in today's ultra-competitive markets." —Randy Spratt, EVP, CIO, and CTO, McKesson Corporation "This is a thoughtfully written book, and the timing is perfect. Hunter really understands the challenges confronting transformational CIOs in today's markets, and he captures the choices they face as they work to create value for their organizations while driving down the costs of doing business in the modern world. The wealth of information contained in this book makes it truly valuable to career IT leaders and future CIOs alike." —Mark Polansky, Senior Client Partner and Managing Director, Information Technology Center of Expertise, Korn/Ferry International, North America "The cloud involves more than just technology. It's really more of a new business model. Hunter grasps the central truth about cloud computing, and that's why this is a valuable book. Hunter understands the issues and conveys them in a conversational tone that is truly refreshing." —Dave Smoley, SVP and CIO, Flextronics International "You may think this is a book about technology; well it's not. It's a book about leadership, packed with stories about real leaders finding new customers and markets, transforming the way their organizations work, and adding value—with the next generation of technology as the enabler. The cloud holds real potential. Read this book to see how top CIOs are positioning their companies." —Tony Leng, Managing Director, Diversified Search "Hunter has the unique ability to distill the best thinking of world-class CIOs into something you can act on. If you are a technology executive trying to find the right balance between generating business value and managing IT costs, this is the right book for you. On Top of the Cloud will be especially useful for transformational CIOs tasked with developing their company's strategies for technology-driven business growth." —Randy Krotowski, CIO, Global Upstream, Information Technology, Chevron Corporation

Twitter

Author: Nick Bilton
Publisher: Campus Verlag
ISBN: 3593399067
Size: 80.19 MB
Format: PDF, ePub
View: 1499
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Kontakt zu Freunden halten - das ist eine der Ideen hinter Twitter. Doch einer der Gründer erreichte für sich persönlich das Gegenteil: Intrigen machten aus Kumpeln bittere Feinde. "New York Times"-Reporter Nick Bilton hat darüber jetzt ein Buch geschrieben. Twitter wächst, trotz technischer Probleme, aber wer sich dafür näher interessiert, ist bei Nick Bilton falsch aufgehoben: Hier geht es um die Egokämpfe und Machtspiele, nicht um Feinheiten der Serversteuerung oder der Medienrevolution.

Hit Refresh

Author: Satya Nadella
Publisher: Plassen Verlag
ISBN: 3864704847
Size: 24.60 MB
Format: PDF
View: 498
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Lange bevor es iPad oder Kindle gab, hatte Microsoft bereits ein Tablet und einen E-Reader entwickelt. Nur: Es hatte die Produkte nie genutzt und war gegen neue Innovatoren wie Apple, Google und Amazon ins Hintertreffen geraten. Um diesen Rückstand wieder aufzuholen, musste Microsoft nicht nur eine Strategie entwickeln, wie es künftig mit neuen Technologien wie künstlicher Intelligenz, Robotern und Co umgehen wollte – der einstige Vorreiter in Sachen Innovation musste seine Kultur vollkommen erneuern und seine Seele wiederfinden. Dies ist die Inside-Story dieser Transformation.