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Brands Of Faith

Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Size: 55.68 MB
Format: PDF
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Quoting God

Author: Claire Badaracco
Publisher: Baylor University Press
ISBN: 1932792066
Size: 25.96 MB
Format: PDF, Kindle
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Quoting God charts the many ways in which media report religion news, how media use the quoted word to describe lived faith, and how media itself influence - and are influenced by - religious discourse and behavior in the public square. The volume intentionally brings together the work of academics, who study religion as a crucial factor in the construction of identity, and the work of professional journalists, who regularly report on religion in an age of instant and competitive news. This book clearly demonstrates that the relationship between media culture and spiritual culture is foundational and multi-directional; that the relationship between news values and religion in political life is influential; and that the relationship among modernity, belief, and journalism is pivotal.

Religion In The Media Age

Author: Stewart M. Hoover
Publisher: Psychology Press
ISBN: 9780415314220
Size: 19.37 MB
Format: PDF, Mobi
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Looking at the everyday interaction of religion and media in our cultural lives, Hoover's new book is a fascinating assessment of the state of modern religion. Recent years have produced a marked turn away from institutionalized religions towards more autonomous, individual forms of the search for spiritual meaning. Film, television, the music industry and the internet are central to this process, cutting through the monolithic assertions of world religions and giving access to more diverse and fragmented ideals. While the sheer volume and variety of information travelling through global media changes modes of religious thought and commitment, the human desire for spirituality also invigorates popular culture itself, recreating commodities – film blockbusters, world sport and popular music – as contexts for religious meanings. Drawing on research into household media consumption, Hoover charts the way in which media and religion intermingle and collide in the cultural experience of media audiences. Religion in the Media Age is essential reading for everyone interested in how today mass media relates to contemporary religious and spiritual life.

Mediating Faiths

Author: Dr Guy Redden
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409481336
Size: 38.87 MB
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Religion is living culture. It continues to play a role in shaping political ideologies, institutional practices, communities of interest, ways of life and social identities. Mediating Faiths brings together scholars working across a range of fields, including cultural studies, media, sociology, anthropology, cultural theory and religious studies, in order to facilitate greater understanding of recent transformations. Contributors illustrate how religion continues to be responsive to the very latest social and cultural developments in the environments in which it exists. They raise fundamental questions concerning new media and religious expression, religious youth cultures, the links between spirituality, personal development and consumer culture, and contemporary intersections of religion, identity and politics. Together the chapters demonstrate how belief in the superempirical is negotiated relative to secular concerns in the twenty-first century.

Holy Mavericks

Author: Shayne Lee
Publisher: NYU Press
ISBN: 0814752349
Size: 46.88 MB
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Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.

Compassion Inc

Author: Mara Einstein
Publisher: Univ of California Press
ISBN: 0520266528
Size: 28.64 MB
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“Mara Einstein once again brings a clear head and discerning eye to one of our culture's most energetically promoted yet ambiguously motivated sectors. Whether you want to do real good for the world - or simply ridicule those who have been fooled into thinking they are - this book will show you the light.” -Douglas Rushkoff, author of Life Inc: How Corporatism Conquered the World and How We Can Take it Back "Mara Einstein pulls back the curtain on some of the most important marketing developments of our day with a nuanced analysis that is both penetrating and fair minded." -Joseph Turow, author of The Daily You: How the New Advertising Industry is Defining Your Identity and Your World “Compassion, Inc challenges us as human beings to look at the true effects of our attempts to "purchase for positive social change." Einstein clearly articulates how we are too often creating the very same problems we are trying to solve. In this smart and well-researched look at the oxymoron of sustainable consumption, Einstein shows us that there is indeed another way, and how we can be more effective as consumers, but most importantly as citizens.” -Courtney Hull, Hull Family Foundation

Media Religion And Gender

Author: Mia Lövheim
Publisher: Routledge
ISBN: 1134074832
Size: 77.10 MB
Format: PDF, Mobi
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Media, Religion and Gender presents a selection of eminent current scholarship that explores the role gender plays when religion, media use and values in contemporary society interact. The book: surveys the development of research on media, religion and culture through the lens of key theoretical and methodological issues and debates within gender studies. includes case studies drawn from a variety of countries and contexts to illustrate the range of issues, theoretical perspectives and empirical material involved in current work outlines new areas and reflects on challenges for the future. Students of media, religion and gender at advanced level will find this a valuable resource, as will scholars and researchers working in this important and growing field.

New Media And The Mediatisation Of Religion

Publisher: Cambridge Scholars Publishing
ISBN: 1527517888
Size: 52.31 MB
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New media, including digital and social media, play a central role in producing and reproducing socio-cultural and religious practices. Its presence has not only resulted in changes to the ways in which religious beliefs are practiced, but has also altered the way religious meanings are expressed. How has new media technology informed and influenced religious engagement and participation? In what ways has new media technology enabled religious groups to practice and preach their religious beliefs to a broader audience? To what extent has the emergence of social media and social networking sites shaped religious discourses and religious practices? This volume offers a unique, Africa-centred perspective in response to these questions. While presenting new scholarly developments in the fields of media, religion and culture in Africa, this book also provides empirical and theoretical insights into the intersection between new media and religion.

Media Events In A Global Age

Author: Nick Couldry
Publisher: Routledge
ISBN: 1135278555
Size: 37.59 MB
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"This volume assembles an estimable range of critical analyses of one of the most important mediated artifacts of the modern world—the media event. The authors challenge the construct, extend its usefulness, expand its theoretical basis and application, and examine media events in a far larger and richer context than ever before. Students of global media today are well served by this superb collection of essays." David Morgan, Duke University, USA "A welcome and worthy successor to Dayan and Katz’s path-breaking study that expands and enriches the discourse on global media events." Daya Thussu, University of Westminster, UK "This is an excellent collection, that will enable new kinds of argument about, and hopefully research into, the spectacular functions of the contemporary media." Graeme Turner, University of Queensland, Australia We live in an age where the media is intensely global and profoundly changed by digitalization. Not only do many media events have audiences who access them online, but additionally digital media flows are generating new ways in which media events can emerge. In times of increasingly differentiated media technologies and fragmented media landscapes, the ‘eventization’ of the media is increasingly important for the marketing and everyday appreciation of popular media texts. The events covered include Celebrity Big Brother, 9/11, the Iraq war and World Youth Day 2005 to give readers an understanding of the major debates in this increasingly high-profile area of media and cultural research.

Religion Tradition And The Popular

Author: Judith Schlehe
Publisher: transcript Verlag
ISBN: 3839426138
Size: 47.58 MB
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A rapid development of religious popular cultures and lifestyles can be observed across the globe. This book provides unique case studies from Asia and Europe illustrating new religious practices, forms of articulation and mass mediatization, all of which render religious traditions significant for contemporary issues and concerns. The essays examine experiences of spirituality in combination with commercialization and expressive performative practices as well as everyday politics of identity. Based on innovative theoretical reflections, the essays take into consideration what the transcultural negotiation of religion, tradition and the popular signifies in different places and social contexts. With contributions by Anthony Reid, Hubert Knoblauch, Ariel Heryanto, Stefanie von Schnurbein and others.