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Brands Of Faith

Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130090
Size: 63.54 MB
Format: PDF
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Brands Of Faith

Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Size: 18.81 MB
Format: PDF, Kindle
View: 5205
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Brands Of Faith

Author: Mara Einstein
Publisher: Psychology Press
ISBN: 0415409764
Size: 64.34 MB
Format: PDF, Mobi
View: 2661
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Religion In The Media Age

Author: Stewart M. Hoover
Publisher: Psychology Press
ISBN: 9780415314220
Size: 19.76 MB
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Looking at the everyday interaction of religion and media in our cultural lives, Hoover's new book is a fascinating assessment of the state of modern religion. Recent years have produced a marked turn away from institutionalized religions towards more autonomous, individual forms of the search for spiritual meaning. Film, television, the music industry and the internet are central to this process, cutting through the monolithic assertions of world religions and giving access to more diverse and fragmented ideals. While the sheer volume and variety of information travelling through global media changes modes of religious thought and commitment, the human desire for spirituality also invigorates popular culture itself, recreating commodities – film blockbusters, world sport and popular music – as contexts for religious meanings. Drawing on research into household media consumption, Hoover charts the way in which media and religion intermingle and collide in the cultural experience of media audiences. Religion in the Media Age is essential reading for everyone interested in how today mass media relates to contemporary religious and spiritual life.

Film As Religion

Author: John Lyden
Publisher: NYU Press
ISBN: 0814751806
Size: 57.86 MB
Format: PDF, ePub
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The much-heralded War on Poverty has failed. The number of children living in poverty is steadily on the rise and an increasingly destructive underclass brutalizes urban neighborhoods. America's patience with the poor seems to have run out: even cities that have traditionally been havens for the homeless are arresting, harassing, and expelling their street people. In this timely work, William Kelso analyzes how the persistence of poverty has resulted in a reversal of liberal and conservative positions during the last thirty years. While liberals in the 1960s hoped to eliminate the causes of poverty, today they increasingly seem resigned to merely treating its effects. The original liberal objective of giving the poor a helping hand by promoting equal opportunity has given way to a new agenda of entitlements and equal results. In contrast, conservatives who once suggested that trying to eliminate poverty was futile, now seek ways to eradicate the actual causes of poverty. Poverty and the Underclass suggests that the arguments of both the left and right are misguided and offers new explanations for the persistence of poverty. Looking beyond the codewords that have come to obscure the debate--underclass, family values, the culture of poverty,--Kelso emphasizes that poverty is not a monolithic condition, but a vast and multidimensional problem. During his Presidential campaign, Bill Clinton called for an overhaul of the welfare system and spoke of a new covenant to unite both the left and right in developing a common agenda for fighting poverty. In this urgent, landmark work, William Kelso merges conservative, radical, and liberal ideals to suggest how the intractable problem of poverty may be solved at long last by implementing the principles of this new covenant.

Compassion Inc

Author: Mara Einstein
Publisher: Univ of California Press
ISBN: 0520266528
Size: 74.51 MB
Format: PDF, Mobi
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“Mara Einstein once again brings a clear head and discerning eye to one of our culture's most energetically promoted yet ambiguously motivated sectors. Whether you want to do real good for the world - or simply ridicule those who have been fooled into thinking they are - this book will show you the light.” -Douglas Rushkoff, author of Life Inc: How Corporatism Conquered the World and How We Can Take it Back "Mara Einstein pulls back the curtain on some of the most important marketing developments of our day with a nuanced analysis that is both penetrating and fair minded." -Joseph Turow, author of The Daily You: How the New Advertising Industry is Defining Your Identity and Your World “Compassion, Inc challenges us as human beings to look at the true effects of our attempts to "purchase for positive social change." Einstein clearly articulates how we are too often creating the very same problems we are trying to solve. In this smart and well-researched look at the oxymoron of sustainable consumption, Einstein shows us that there is indeed another way, and how we can be more effective as consumers, but most importantly as citizens.” -Courtney Hull, Hull Family Foundation

Transnational Transcendence

Author: Thomas J. Csordas
Publisher: Univ of California Press
ISBN: 9780520257412
Size: 19.27 MB
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"This innovative collection examines the transnational movements, effects, and transformations of religion in the contemporary world, offering a fresh perspective on the interrelation between globalization and religion. Taken as a whole, Transnational Transcendence challenges some widely accepted ideas about this relationship, in particular, that international contemporary religious manifestations are secondary to the primary economic phenomenon of globalization."--P. [4] of cover.

Faith In Reading

Author: David Paul Nord
Publisher: Oxford University Press on Demand
ISBN: 0195173112
Size: 37.10 MB
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This is the remarkable story of the unlikely origins of modern media culture. In the early 19th century, a few entrepreneurs decided the time was right to launch a true mass media in America. Though they were savvy businessmen, their publishing enterprises were not commercial businesses but nonprofit religious organizations.

Mediating Faiths

Author: Dr Guy Redden
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409481336
Size: 66.18 MB
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Religion is living culture. It continues to play a role in shaping political ideologies, institutional practices, communities of interest, ways of life and social identities. Mediating Faiths brings together scholars working across a range of fields, including cultural studies, media, sociology, anthropology, cultural theory and religious studies, in order to facilitate greater understanding of recent transformations. Contributors illustrate how religion continues to be responsive to the very latest social and cultural developments in the environments in which it exists. They raise fundamental questions concerning new media and religious expression, religious youth cultures, the links between spirituality, personal development and consumer culture, and contemporary intersections of religion, identity and politics. Together the chapters demonstrate how belief in the superempirical is negotiated relative to secular concerns in the twenty-first century.

Faith Ed

Author: Linda K. Wertheimer
Publisher: Beacon Press
ISBN: 0807055271
Size: 69.42 MB
Format: PDF
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An intimate cross-country look at the new debate over religion in the public schools A suburban Boston school unwittingly started a firestorm of controversy over a sixth-grade field trip. The class was visiting a mosque to learn about world religions when a handful of boys, unnoticed by their teachers, joined the line of worshippers and acted out the motions of the Muslim call to prayer. A video of the prayer went viral with the title "Wellesley, Massachusetts Public School Students Learn to Pray to Allah." Charges flew that the school exposed the children to Muslims who intended to convert American schoolchildren. Wellesley school officials defended the course, but also acknowledged the delicate dance teachers must perform when dealing with religion in the classroom. Courts long ago banned public school teachers from preaching of any kind. But the question remains: How much should schools teach about the world's religions? Answering that question in recent decades has pitted schools against their communities. Veteran education journalist Linda K. Wertheimer spent months with that class, and traveled to other communities around the nation, listening to voices on all sides of the controversy, including those of clergy, teachers, children, and parents who are Muslim, Jewish, Christian, Sikh, or atheist. In Lumberton, Texas, nearly a hundred people filled a school-board meeting to protest a teacher's dress-up exercise that allowed freshman girls to try on a burka as part of a lesson on Islam. In Wichita, Kansas, a Messianic Jewish family's opposition to a bulletin-board display about Islam in an elementary school led to such upheaval that the school had to hire extra security. Across the country, parents have requested that their children be excused from lessons on Hinduism and Judaism out of fear they will shy away from their own faiths. But in Modesto, a city in the heart of California's Bible Belt, teachers have avoided problems since 2000, when the school system began requiring all high school freshmen to take a world religions course. Students receive comprehensive lessons on the three major world religions, as well as on Sikhism, Hinduism, Buddhism, and often Shintoism, Taoism, and Confucianism. One Pentecostal Christian girl, terrified by "idols," including a six-inch gold Buddha, learned to be comfortable with other students' beliefs. Wertheimer's fascinating investigation, which includes a return to her rural Ohio school, which once ran weekly Christian Bible classes, reveals a public education system struggling to find the right path forward and offers a promising roadmap for raising a new generation of religiously literate Americans.