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Brand Identity Breakthrough

Author: Gregory Diehl
Publisher:
ISBN: 9781945884207
Size: 40.65 MB
Format: PDF, ePub
View: 3549
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Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

How To Build Self Discipline

Author: Martin Meadows
Publisher: Meadows Publishing
ISBN:
Size: 13.66 MB
Format: PDF, Kindle
View: 4167
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How to Develop Self-Discipline, Resist Temptations and Reach Your Long-Terms Goals If you want to make positive changes in your life and achieve your long-term goals, I can’t think of a better way to do it than to learn how to become more self-disciplined. Science has figured out a lot of interesting aspects of self-discipline and willpower, but most of this knowledge is buried deep inside long and boring scientific papers. If you’d like to benefit from these studies without actually reading them, this book is for you. I’ve done the job for you and researched the most useful and viable scientific findings that will help you improve your self-discipline. Here are just a couple things you will learn from the book: - what a bank robber with lemon juice on his face can teach you about self-control. The story will make you laugh out loud, but its implications will make you think twice about your ability to control your urges. - how $50 chocolate bars can motivate you to keep going when faced with an overwhelming temptation to give in. - why President Obama wears only gray and blue suits and what it has to do with self-control (it’s also a possible reason why the poor stay poor). - why the popular way of visualization can actually prevent you from reaching your goals and destroy your self-control (and what to do instead). - what dopamine is and why it’s crucial to understand its role to break your bad habits and form good ones. - 5 practical ways to train your self-discipline. Discover some of the most important techniques to increase your self-control and become better at resisting instant gratification. - why the status quo bias will threaten your goals and what to do to reduce its effect on your resolutions. - why extreme diets help people achieve long-term results, and how to apply these findings in your own life. - why and when indulging yourself can actually help you build your self-discipline. Yes, you can stuff yourself (from time to time) and still lose weight. Instead of sharing with you the detailed "why" (with confusing and boring descriptions of studies), I will share with you the "how" – advice that will change your life if you decide to follow it. You too can master the art of self-discipline and learn how to resist temptations. Your long term goals are worth it. Scroll up and buy the book now. As a gift for buying my book, you'll get my another book, "Grit: How to Keep Going When You Want to Give Up." Keywords: Develop self discipline, willpower and self discipline, self-discipline, self control books, stress, reach your goals, self-control, achieve your goals, instant gratification, long term goals, goal setting success, goal setting books, how to reach your goals, how to achieve your goals, persistence, how not to give up, stick to a diet, stay motivated, build habits, delayed gratification, personal development

Reinventing Yourself

Author: Mario Alonso Puig
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408859
Size: 56.96 MB
Format: PDF, ePub, Docs
View: 6832
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We all face obstacles and problems in life which often brings us to a standstill. Many people do not know what to do when their relationships go wrong, for example. Others would like to be more daring, more decisive or more successful. Yet, something gets in the way and they finally give up. When faced with adverse or unfamiliar circumstances, our natural reaction is to become anxious and negative. A No.1 bestseller in Spain already (over 30,000 copies sold since May 2010), this book is designed to transform your outlook to life. By examining how the human brain works and seeing what is hidden in the depths of our minds, the author demonstrates how we can transcend the limits that our mind sets us. And consequently, we can control and overcome those automatic reactions (of fear and anxiousness) when faced with obstacles and problems in our daily lives. Reinventing yourself does not mean becoming someone different, but instead, it means bringing our real self to the surface. It is in this new area of possibilities where creativity flows, along with the confidence and energy to transform our outlook to life.

Awaken Your Inner Hero

Author: Victor Hugo Manzanilla
Publisher: Grupo Nelson
ISBN: 0718098471
Size: 30.74 MB
Format: PDF, Docs
View: 2023
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ENGLISH EDITION: Live the story of your life at the highest level. If you received an unexpected call to make a film about your life, would it be a captivating film, full of risk, battles, and victory? Or would it be one of those films where people leave the theater before it’s finished? We’ve all heard great stories about famous heroes, those men and women who have gone down in history having made a difference. But what might be said about your life? Could you make it into one of those great stories? Awaken Your Inner Hero is a call to adventure, to get out of your comfort zone and take the kind of risks that will lead you to radically change the way you are living your life. Based on the “hero’s journey” and on universal principles that have been used by poets, writers, and directors to create great stories, the author unveils seven steps that will help you make your deepest desires come true and develop a story worth telling. You will discover life has great things waiting for you, if you are bold enough to go after them. Beyond the routine of the day-to-day, there is a longing within you that motivates you to give everything inside of you to fulfill a purpose, to immerse yourself in your own story, to live your life with success and meaning, to awaken your inner hero.

25 Essential Bible Verses For Christian Business Leaders

Author: Ivan G. Thompson
Publisher: Bublish, Inc.
ISBN: 1946229245
Size: 29.93 MB
Format: PDF, Kindle
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I am writing this book to help Christian leaders in the workplace. I want to share how I applied foundational management principles that I found in the Bible to bring me success in the workplace. This journal is intended to be a tool to serve you as a Christian leader to help you grow in wisdom and grow in your ability to use the scriptures and the leading of the Holy Spirit to guide you to success in whatever leadership position in which you find yourself. I have called it a journal because it is my hope that certain entries will cause you to take pause and reflect on your leadership style, your approach to certain things and take a few notes that will help you to become more successful.

About Grace

Author: Anthony Doerr
Publisher: Simon and Schuster
ISBN: 143910378X
Size: 41.32 MB
Format: PDF, Mobi
View: 1724
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The first novel by the author of the acclaimed Pulitzer Prize-winning #1 New York Times bestseller All the Light We Cannot See, one of the most beautiful, wise, and compelling debuts of recent times. David Winkler begins life in Anchorage, Alaska, a quiet boy drawn to the volatility of weather and obsessed with snow. Sometimes he sees things before they happen—a man carrying a hatbox will be hit by a bus; Winkler will fall in love with a woman in a supermarket. When David dreams that his infant daughter will drown in a flood as he tries to save her, he comes undone. He travels thousands of miles, fleeing family, home, and the future itself, to deny the dream. On a Caribbean island, destitute, alone, and unsure if his child has survived or his wife can forgive him, David is sheltered by a couple with a daughter of their own. Ultimately it is she who will pull him back into the world, to search for the people he left behind. Doerr's characters are full of grief and longing, but also replete with grace. His compassion for human frailty is extraordinarily moving. In luminous prose, he writes about the power and beauty of nature and about the tiny miracles that transform our lives. About Grace is heartbreaking, radiant, and astonishingly accomplished.

Visual Methodologies

Author: Gillian Rose
Publisher: SAGE
ISBN: 1446254011
Size: 67.61 MB
Format: PDF, Mobi
View: 2720
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"If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project." - David Machin, Cardiff University "The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples." - Julie Doyle, University of Brighton "A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse - Martin Jay, University of California, Berkeley With over 25,000 copies sold worldwide, Gillian Rose's book is the bestselling critical introduction to the study and analysis of visual culture. Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout. Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes: A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting) An expanded focus on how each method can be used in relation to a range of different visual materials A new chapter on how to use visual materials for research and the presentation of research findings. A now classic text, the book will be used by undergraduates, postgraduates, researchers and academics looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Work For Money Design For Love

Author: David Airey
Publisher: New Riders
ISBN: 0133052753
Size: 26.97 MB
Format: PDF
View: 1551
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

The Element

Author: Ken Robinson
Publisher: Penguin UK
ISBN: 0141911255
Size: 64.76 MB
Format: PDF, ePub
View: 222
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The element is the point at which natural talent meets personal passion. This groundbreaking new book is all about how every one of us can find our element, connecting with our true talents and fulfilling our creative potential. Creativity expert Ken Robinson believes that we are all born with tremendous natural capacities, but that we lose touch with them as we spend more time in the world. Whether it's a child bored in class, an employee being misused or just someone who feels frustrated but can't quite explain why, too many people don't know what they are really capable of achieving. Education, business and society as a whole are losing out. The Element draws on the stories of a wide range of people - from ex-Beatle Paul McCartney to renowned physicist Richard Feynman and many others, including business leaders and athletes - showing how all of them came to recognize their unique talents and were able to make a successful living doing what they love. With a wry sense of humour and a sense of optimism, Ken Robinson looks at the conditions that enable us to find ourselves in the element, and those that stifle that possibility. He shows that age and occupation are no barrier and he argues that there is an urgent need to enhance creativity and innovation by thinking differently about ourselves.