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Business Research Methods

Author: Donald Cooper
Publisher: McGraw-Hill Higher Education
ISBN: 0077774434
Size: 73.72 MB
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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Business Research Methods

Author: Donald R. Cooper
Publisher: Irwin/McGraw-Hill
ISBN:
Size: 27.36 MB
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part I Introduction to Business Research 1 Research in Business 2 Thinking Like a Researcher 3 The Research Process 4 Business Research Requests and Proposals Appendix 4a: Covering Kids RFP 5 Ethics in Business Research part II The Design of Research 6 Research Design: An Overview 7 Secondary.

Business Research Methods

Author: Donald Cooper
Publisher: McGraw-Hill Education
ISBN: 9780073521503
Size: 14.30 MB
Format: PDF, ePub
View: 1598
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The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Business Research Methods

Author: Alan Bryman
Publisher: Oxford University Press, USA
ISBN: 0199668647
Size: 65.66 MB
Format: PDF, ePub
View: 4090
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A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.New to this editionA new introductory chapter on the nature of business research explains to students the relevance and importance of studying research methods, while also considering the 'messiness' of business research by giving guidance to students on how to proceed if things do not go to plan.A new chapter on sampling in qualitative research complements the existing chapter on sampling in quantitative research, providing full coverage of this important topic.New material on the use of technology in research, including the use of Skype for interviewing and work blogs as sources of data, keeps the book fully up-to-date with the latest trends in research methods.New coverage of shadowing in organizations, experience and event sampling, thematic analysis, and global and multi-site ethnography.Increased coverage of writing for academic audiences and mixed-methods research.Fully updated to include coverage of SPSS 22.

Essentials Of Business Research Methods

Author: Joseph F. Hair
Publisher: M.E. Sharpe
ISBN: 0765630656
Size: 71.77 MB
Format: PDF, ePub
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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Research Methods For The Behavioral And Social Sciences

Author: Bart L. Weathington
Publisher: John Wiley & Sons
ISBN: 1119470072
Size: 12.41 MB
Format: PDF, ePub, Docs
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A comprehensive introduction to research methods and best practices for designing,conducting, interpreting, and reporting findings This text is designed to develop in students a passion for conducting research and an understanding of the practical value of systematic information- gathering and decision-making. It features step-by-step coverage of the research process including research design, statistical considerations, and guidance on writing up and presenting results. Recognized leaders in the field—authors Bart Weathington, Christopher Cunningham, and David Pittenger—present: Introductions to multiple research designs—including single-participant, multi-group, longitudinal, correlational, and experimental designs—accompanied by examples Bibliographic research and methods for appropriate sampling Identifying, developing, and evaluating reliable and valid approaches to measurement The issues and steps common to all single-factor and multifactor studies, as well as single-subject and nonexperimental methods How to summarize research in writing that conforms to the editorial guidelines of the American Psychological Association A comprehensive review of research methods and the statistical concepts that support them, Research Methods for the Behavioral and Social Sciences offers the best techniques for studying behavior and social phenomena.

Business Research Methods

Author: William G. Zikmund
Publisher: Cengage Learning
ISBN: 1285401182
Size: 38.81 MB
Format: PDF, Mobi
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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Quantitative Methods For Business

Author: David Anderson
Publisher: Cengage Learning
ISBN: 0840062338
Size: 16.54 MB
Format: PDF, ePub
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Provide your students with a strong conceptual understanding of the critical role that quantitative methods play in today’s decision-making process with the well-respected QUANTITATIVE METHODS FOR BUSINESS, 12E by award-winning authors Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann. Written with the non-mathematician in mind, this applications-oriented text clearly introduces today’s many quantitative methods, how they work, and how savvy decision makers can most effectively apply and interpret data. A strong managerial orientation motivates learning by weaving pertinent, actual examples throughout that illustrate key situations where quantitative methods make a difference in decision making. QUANTITATIVE METHODS FOR BUSINESS, 12E provides everything your students need for success from the authors hallmark Problem-Scenario Approach that helps readers understand and apply mathematical concepts and techniques. Instant online access provides students with Excel worksheets, TreePlan, Crystal Ball, Premium Solver for Excel, and LINGO. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Research Methods

Author: Donald Cooper
Publisher:
ISBN: 9780077550684
Size: 12.41 MB
Format: PDF, ePub
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The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics -backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows s.