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Buyology

Author: Martin Lindstrom
Publisher: Campus Verlag
ISBN: 3593389290
Size: 10.69 MB
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Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen – der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden Ergebnisse seiner revolutionären Neuromarketingstudie, in der er erstmals die unmittelbare Wirkung von Marketing auf das menschliche Gehirn untersucht. Er zeigt, was selbst die raffiniertesten Unternehmen, Werbemacher und Marketer noch nicht über unsere Kaufgedanken wissen, räumt mit den gängigen Vorurteilen über unser Kaufverhalten auf und liefert uns spannende Erkenntnisse über die Beeinflussung unserer Entscheidungen, unser Kaufverhalten und letztlich uns selbst.

Buy Ology

Author: Martin Lindstrom
Publisher: Century
ISBN: 9781847940131
Size: 48.76 MB
Format: PDF, Kindle
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.

Buy Ology

Author: Martin Lindstrom
Publisher: Crown Business
ISBN: 0385523890
Size: 77.56 MB
Format: PDF
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Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

The Branded Mind

Author: Erik Du Plessis
Publisher: Kogan Page Publishers
ISBN: 0749462981
Size: 30.44 MB
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

Buy Ology

Author: Martin Lindstrom
Publisher: Lev.
ISBN: 9044968548
Size: 47.37 MB
Format: PDF
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Waarheid en leugens over ons koopgedrag Hoeveel weten we over ons koopgedrag? Wat stuurt werkelijk ons koopgedrag in een wereld waarin we constant door de media worden bestookt met boodschappen? Een opvallende advertentie, een catchy slogan, een aanstekelijke jingle? Of nemen we koopbeslissingen zo diep in ons onderbewustzijn dat we ons er nauwelijks bewust van zijn? In Buy*ology presenteert Martin Lindstrom de resultaten van een zeer ambitieus onderzoeksproject waarin de meest geavanceerde hersenscanmethoden worden gebruikt en waaraan wereldwijd meer dan 2.000 vrijwilligers deelnamen. De verrassende en grensverleggende conclusies tonen aan dat we onszelf regelmatig voor de gek houden als we een bewuste beslissing denken te nemen. Vragen die onder andere worden beantwoord: * Verkoopt seks? Worden we verleid door schaars geklede mensen en suggestieve poses om producten te kopen? * Worden wij nog steeds blootgesteld aan verborgen verleiders - bijvoorbeeld in cafés, supermarkten en op billboards - ondanks het verbod op subliminale advertenties? * Kunnen hippe merken, zoals iPod, ons aanzetten tot voortplanten? * Hoe groot is de invloed van geur, tast en geluid? * Wat leren bedrijven van religies en de kracht van rituelen? Deze boeiende reis door het hoofd van de hedendaagse consument staat vol interessante verhalen over hoe we reageren op de bekende merken als Marlboro, Nokia, Calvin Klein, Ford en Idols en herkenbaar voor iedereen die ooit is verleid door – of is afgeknapt op – de pogingen van marketeers om onze loyaliteit, ons geld en ons hoofd te winnen.

Buyology

Author: Мартин Линдстром
Publisher:
ISBN: 9785699338498
Size: 23.42 MB
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Shoptimism

Author: Lee Eisenberg
Publisher: Simon and Schuster
ISBN: 9781439160619
Size: 61.86 MB
Format: PDF, Docs
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In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.