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Campaigning Online

Author: Bruce Bimber
Publisher: Oxford University Press
ISBN: 9780198034575
Size: 46.58 MB
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After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.

The Internet Election

Author: Andrew Paul Williams
Publisher: Rowman & Littlefield
ISBN: 9780742540965
Size: 19.11 MB
Format: PDF
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Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work covers grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of candidates on Web sites. It is aimed at political strategists, and Internet enthusiasts.

Political Campaigning Elections And The Internet

Author: Darren Lilleker
Publisher: Routledge
ISBN: 1136815309
Size: 47.46 MB
Format: PDF
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The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.

The Internet The Key To Win An Election Campaign

Author: Danny Teichmann
Publisher: GRIN Verlag
ISBN: 3640994841
Size: 20.67 MB
Format: PDF, Kindle
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Essay aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Universität Leipzig, Sprache: Deutsch, Abstract: The presidential election campaign of Barack Obama was declared as the first Internet- Campaign and in the American media there was talk of a transformation of the traditional campaigning. Hillary Clinton announced her presidential candidature in january 2008 not at a press conference but on the internet. “The 2008 campaign will be the first truly 21st Century presidential race.” wrote Arianna Huffington at The Huffington Post on August 02 in 2007. It is the same in politics as it is in every other part of our society: The internet becomes more and more important. Even the reasons are the same, the internet provides numerous considerable advantages which must not be wasted. Modern politicians from many countries have realized this and try to use the internet for their activities. The main aspect which makes the internet the number one medium of our society is its function as a communication platform. The amount of data and information available on the internet grows every day. Today, people use the internet not just to find information but to create and publish information themselves. Besides that, today the internet provides possibilities to publish videos, photos and even your own private thoughts and more and more people use that. In a way the internet has become more and more personal and it is like a huge bulletin board for everyone's own ideas. That is the advantage for modern politics, the internet provides the opportunity to communicate with people in a more personal way (than for example TV would do). There are two very good examples for people who have used all that with great success. Howard Dean ran unsuccessfully for the 2004 Democratic presidential nomination, nevertheless he is considered to be a pioneer of campaigning on the internet and especially political fundraising via the Internet. However, a perfect example is the election campaign of Barack Obama, whose online campaign applied a new standard. Nobody can deny that the internet is connected to nearly every part of modern society. Since more and more people use the internet frequently and a company like Google becomes more and more powerful, the internet has to play an important role in politics. By discussing the advantages of the internet as a communication platform, the advantages of the internet for an election campaign, and the examples of Howard Dean and Barack Obama this paper will prove that the internet is the key to win a presidential election campaign these days.

Politicking Online

Author: Costas Panagopoulos
Publisher: Rutgers University Press
ISBN: 0813548659
Size: 52.39 MB
Format: PDF, ePub
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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

The Internet And National Elections

Author: Randolph Kluver
Publisher: Routledge
ISBN: 1134114621
Size: 41.35 MB
Format: PDF
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This volume provides a comparative analysis of the use of the World Wide Web in countries around the world for political campaign purposes. Drawing upon a common conceptual framework - the ‘Web sphere,’ and a shared methodological approach called Web feature analysis - in order to examine how the Internet is used by a variety of political actors during periods of electoral activity. Research teams around the world conducted analyses in technologically advanced nations, as well as those with low Internet diffusion, and a variety of countries in the middle range of network penetration, and from a variety of political and cultural contexts. The book represents an important contribution towards gaining a cross-national understanding of the current and emerging impacts of the Internet on political practice. To that end, the contributors collect and analyze data related to the structure for political action and information provision. They examine twelve types of political actors engaged in elections, including candidates, parties, non-governmental organizations, government, media and individual citizens. Exploring the complex dynamics between politics, culture, and information technology at both the national and global levels, The Internet and National Elections will be of interest to students and researchers of political science, communication studies, international relations, media and Internet studies.

Politics Moves Online

Author: Michael Cornfield
Publisher: Century Foundation
ISBN: 9780870784804
Size: 26.44 MB
Format: PDF, ePub
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The author provides a comprehensive guide to how the Internet has been used in political campaigns. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters.

Elektronische Partizipation

Author: Frank Kuhn
Publisher: Springer-Verlag
ISBN: 3531903799
Size: 52.81 MB
Format: PDF, Docs
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Welche Faktoren beeinflussen die Quantität und Qualität von elektronischen Bürgerbeteiligungsmöglichkeiten? Die Analyse von Frank Kuhn konzentriert sich auf digitale Angebote im Rahmen kommunaler Websites in Baden-Württemberg. Neben den Einstellungen der Entscheidungsträger in den Gemeinden untersucht er mögliche weitere Einflussfaktoren auf das digitale Angebot wie zum Beispiel Strategie oder Kommunengröße. Außerdem geht er der Frage nach, wodurch sich die Einstellungen der kommunalen Eliten zu E-Partizipation erklären lassen.

Routledge Handbook Of Internet Politics

Author: Philip N. Howard
Publisher: Taylor & Francis
ISBN: 0415780586
Size: 55.15 MB
Format: PDF, Mobi
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The politics of the internet has entered the social science mainstream. From debates about its impact on parties and election campaigns following momentous presidential contests in the United States, to concerns over international security, privacy and surveillance in the post-9/11, post-7/7 environment; from the rise of blogging as a threat to the traditional model of journalism, to controversies at the international level over how and if the internet should be governed by an entity such as the United Nations; from the new repertoires of collective action open to citizens, to the massive programs of public management reform taking place in the name of e-government, internet politics and policy are continually in the headlines. The Routledge Handbook of Internet Politics is a collection of over thirty chapters dealing with the most significant scholarly debates in this rapidly growing field of study. Organized in four broad sections: Institutions, Behavior, Identities, and Law and Policy, the Handbook summarizes and criticizes contemporary debates while pointing out new departures. A comprehensive set of resources, it provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. The contributors form a strong international cast of established and junior scholars. This is the first publication of its kind in this field; a helpful companion to students and scholars of politics, international relations, communication studies and sociology.