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Campaigns And Elections American Style

Author: James A Thurber
Publisher: Routledge
ISBN: 0429975015
Size: 43.12 MB
Format: PDF
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With new and revised essays throughout, Campaigns and Elections American Style provides a real education in practical campaign politics. In the fourth edition, academics and campaign professionals explain how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2012 presidential and congressional elections.Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.

Unconventional Wisdom

Author: Karen M. Kaufmann
Publisher: Oxford University Press
ISBN: 0199887861
Size: 20.29 MB
Format: PDF, ePub, Docs
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Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid? Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

Political Campaign Communication

Author: Judith S. Trent
Publisher: Rowman & Littlefield Publishers
ISBN: 144220673X
Size: 23.27 MB
Format: PDF, Mobi
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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

Political Consultants And Campaigns

Author: Jason Johnson
Publisher: Routledge
ISBN: 0429977840
Size: 27.83 MB
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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

New Directions In Campaigns And Elections

Author: Stephen K. Medvic
Publisher: Routledge
ISBN: 1136980520
Size: 19.43 MB
Format: PDF
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The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected—in many cases transformed—by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

The Persuadable Voter

Author: D. Sunshine Hillygus
Publisher: Princeton University Press
ISBN: 1400831598
Size: 64.44 MB
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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.

Playing With Fire

Author: Lawrence O'Donnell
Publisher: Penguin
ISBN: 0399563156
Size: 15.23 MB
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From the host of MSNBC’s The Last Word with Lawrence O'Donnell, an important and enthralling new account of the presidential election that changed everything, the race that created American politics as we know it today The 1968 U.S. Presidential election was the young Lawrence O’Donnell’s political awakening, and in the decades since it has remained one of his abiding fascinations. For years he has deployed one of America’s shrewdest political minds to understanding its dynamics, not just because it is fascinating in itself, but because in it is contained the essence of what makes America different, and how we got to where we are now. Playing With Fire represents O’Donnell’s master class in American electioneering, embedded in the epic human drama of a system, and a country, coming apart at the seams in real time. Nothing went according to the script. LBJ was confident he'd dispatch with Nixon, the GOP frontrunner; Johnson's greatest fear and real nemesis was RFK. But Kennedy and his team, despite their loathing of the president, weren't prepared to challenge their own party’s incumbent. Then, out of nowhere, Eugene McCarthy shocked everyone with his disloyalty and threw his hat in the ring to run against the president and the Vietnam War. A revolution seemed to be taking place, and LBJ, humiliated and bitter, began to look mortal. Then RFK leapt in, LBJ dropped out, and all hell broke loose. Two assassinations and a week of bloody riots in Chicago around the Democratic Convention later, and the old Democratic Party was a smoldering ruin, and, in the last triumph of old machine politics, Hubert Humphrey stood alone in the wreckage. Suddenly Nixon was the frontrunner, having masterfully maintained a smooth façade behind which he feverishly held his party’s right and left wings in the fold, through a succession of ruthless maneuvers to see off George Romney, Nelson Rockefeller, Ronald Reagan, and the great outside threat to his new Southern Strategy, the arch-segregationist George Wallace. But then, amazingly, Humphrey began to close, and so, in late October, Nixon pulled off one of the greatest dirty tricks in American political history, an act that may well meet the statutory definition of treason. The tone was set for Watergate and all else that was to follow, all the way through to today.

Encyclopedia Of American Political Parties And Elections

Author: Larry Sabato
Publisher: Infobase Publishing
ISBN: 1438109946
Size: 15.29 MB
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This new volume contains all the material a reader needs to understand the American election process and its political parties. This complete A-to-Z reference guide covers the people, events, and terms involved in the electoral process. It also provides the history of elections in the United States, focusing primarily on the presidential elections. Appendix material includes the results for every presidential election.

Obama In Office

Author: James A. Thurber
Publisher: Paradigm Pub
ISBN: 9781594519932
Size: 12.29 MB
Format: PDF, ePub
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Barack Obama entered office on a wave of popular expectation; will he exit at the hands of a Tea Party inspired populist tsunami or return for four more years? Obama in Office brings together well-established political scientists and journalists to offer the first detailed assessment of President Obama and his first two years in office.This book covers the range of policy tests which the administration has faced during this period, including the recession and its jobless recovery, health care reform, financial regulation, the BP oil leak in the Gulf of Mexico, and the ongoing war in Afghanistan.Looking beyond the midterms, Obama in Office considers the results of 2010, the impact of the Tea Party, and the prospects for 2012.

Ground Wars

Author: Rasmus Kleis Nielsen
Publisher: Princeton University Press
ISBN: 1400840449
Size: 68.57 MB
Format: PDF, Kindle
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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.