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Cengage Advantage Books This Is Pr The Realities Of Public Relations

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1133710077
Size: 40.11 MB
Format: PDF, ePub, Mobi
View: 1962
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books This Is Pr

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 9781133307617
Size: 77.51 MB
Format: PDF, Mobi
View: 713
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.

Cengage Advantage Books This Is Pr The Realities Of Public Relations

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1111836833
Size: 35.25 MB
Format: PDF, Mobi
View: 3360
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Strategic Public Relations An Audience Focused Approach

Author: Barbara Diggs-Brown
Publisher: Cengage Learning
ISBN: 053463706X
Size: 47.49 MB
Format: PDF
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Just A Job

Author: George Cheney
Publisher: Oxford University Press
ISBN: 9780199720385
Size: 67.67 MB
Format: PDF, ePub
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From cartoons to boardrooms comes the statement, "It's not personal. It's just business." Just a Job? Communication, Ethics, and Professional Life offers a provocative perspective on ethics at work. The book questions the notions that doing ethics at work has to be work, and that work is somehow a sphere where a different set of rules applies. This problematic line between work and life runs through the ways we commonly talk about ethics, from our personal relationships to the domains of work, including the organization, the profession, and the market. Talk about ethics is far more than "just talk," and this book shows how and why it matters. Drawing from the fields of communication and rhetoric, the authors show how the very framing of ethics--even before we approach specific decisions--limits the potential roles of ethics in our work lives and the pursuit of happiness, and treats it as something that is meaningful only at special moments such as when faced with dilemmas, or as the last chapter in a business book. Separating ethics from life, we put it beyond our daily reach. The authors argue against ethical myopia limited to spectacular scandals or comprehensive professional codes. Instead, they propose a master reframe of ethics based on a new take on virtue ethics, including Aristotle's practical ideal of eudaimonia or flourishing, which tells new stories about the ordinary as well as extraordinary aspects of professional integrity and success. By reframing ethics as not special, they elevate it to its rightful position in work and personal life. Generously illustrated with examples and ideas from scholarly as well as popular sources, this book asks us to reconsider the meaning of and path toward the "good life."

Comparative Politics Domestic Responses To Global Challenges

Author: Charles Hauss
Publisher: Cengage Learning
ISBN: 1337554804
Size: 42.32 MB
Format: PDF, ePub, Mobi
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Balancing theory with application and featuring an engaging, student-friendly writing style, the TENTH EDITION of COMPARATIVE POLITICS uses a unique theme--Domestic Responses to Global Challenges--to introduce key concepts and examine the growing interdependence of strong and weak states. COMPARATIVE POLITICS takes an in-depth look at fourteen countries, framed within broader discussions in the part-opening chapters on Industrialized Democracies, Current and Former Communist Regimes, and The Global South. The introduction establishes a comparative structure based on five themes: conflict, democratization, economic liberalization, globalization, and challenges, which are then explored for each country. The countries discussed are categorized by economic development, helping students hone their skills of comparison, synthesis, and interpretation by studying countries of similar economic status. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Public Relations Writing Form Style

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1133169236
Size: 29.20 MB
Format: PDF, Kindle
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PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Planning Effective Instruction Diversity Responsive Methods And Management

Author: Kay M. Price
Publisher: Cengage Learning
ISBN: 1337564842
Size: 15.71 MB
Format: PDF, Mobi
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PLANNING EFFECTIVE INSTRUCTION: DIVERSITY RESPONSIVE METHODS AND MANAGEMENT, 6th Edition, translates best practice research into practical suggestions for diversity responsive teaching in the classroom. The book is organized around a framework that clarifies the enormous task of being a diversity responsive teacher by helping focus teachers' efforts in planning for diversity. Readers see that what they teach, how they teach, and the context for teaching interact to bring about the success of all students. Written lesson and activity plans that incorporate diversity responsive techniques guide and save time for future instructors. The book -- which integrates InTASC Standards and includes learning objectives -- provides resources and exercises that both lay the foundation for readers' future work and prove useful as tools that they can reference throughout their teaching careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.