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Cengage Advantage Books This Is Pr The Realities Of Public Relations

Author: Doug Newsom
Publisher: Cengage Learning
ISBN: 1133710077
Size: 16.24 MB
Format: PDF, Kindle
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Is Pr

Author: Doug Newsom
Publisher:
ISBN: 9780534008673
Size: 47.93 MB
Format: PDF
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This text presents the history and development of public relations, an introduction to communication theory, persuasion and research methods as well as an overview of practical topics.

Cengage Advantage Books Strategic Public Relations An Audience Focused Approach

Author: Barbara Diggs-Brown
Publisher: Cengage Learning
ISBN: 053463706X
Size: 47.68 MB
Format: PDF, Mobi
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Effects Research A Basic Overview

Author: Glenn G. Sparks
Publisher: Cengage Learning
ISBN: 1305686381
Size: 42.96 MB
Format: PDF, Docs
View: 1908
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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cengage Advantage Books Think Like An Editor 50 Strategies For The Print And Digital World

Author: Steve Davis
Publisher: Cengage Learning
ISBN: 1285415302
Size: 74.70 MB
Format: PDF, ePub
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THINK LIKE AN EDITOR is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book encourages students to apply themselves confidently, to think analytically, to examine information with scrutiny, and to see the big picture. Organized by the 50 strategies of editing and working, each strategy section is two to six pages long, which makes content easy to find for both students and professors. The text combines an examination of content depth with insight into the process behind editorial decision-making. Full of tips, lists, and memory aids, THINK LIKE AN EDITOR works similarly to a brief handbook of editing. The second edition features new strategies to help students think creatively in a world of social media, handle multiple platforms, and keep readers engaged. Both basic skills and advanced concepts of editing are covered. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Freut Euch Und Jubelt

Author: Franziskus (Papst),
Publisher: Verlag Herder GmbH
ISBN: 3451814765
Size: 75.44 MB
Format: PDF
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Franziskus fordert gerne einmal "Gesichter von freudigen Menschen", der Papst hält Freude für ein zentrales Element im Leben. Das hat er in seinen Werken, Ansprachen und Predigten immer wieder klargemacht. In seinem Lehrschreiben "Freut euch und jubelt" formuliert er neue Gedanken dazu und verbindet sie auf originelle Weise mit dem Begriff der "Heiligkeit". Heiligkeit als etwas, zu dem jeder von uns berufen ist, zu einem erfüllten und gelingenden Leben. Franziskus spricht über unseren konkreten Alltag, über die Herausforderungen und Sorgen, aber eben auch eine Freude, die das Leben durchzieht und trägt. Die Gedanken des Papstes sind ein kostbarer Schlüssel zum Evangelium, das als Botschaft nicht nur froh, sondern auch Freude macht, und das Franziskus uns so neu aufschließt. Sein persönliches Lob der "Mittelschicht der Heiligkeit", eine päpstliche Ode an die Freude und ein inspirierendes Werk für alle - Christen und Nichtchristen.

Der Panama Hut

Author: Irvin D. Yalom
Publisher: btb Verlag
ISBN: 3641119766
Size: 20.21 MB
Format: PDF, Docs
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Schlüsselmomente der Psychoanalyse - humorvoll und lehrreich in Szene gesetzt Wie sieht es aus, das richtige Verhältnis zwischen Therapeut und Klient? Welche Abgründe gilt es zu verbergen, welche offen zu legen? Was ist von Patiententräumen zu halten, in denen der Therapeut eine entscheidende Rolle spielt? Irvin D. Yalom, Amerikas angesehenster und wortgewaltigster Psychotherapeut, zieht die Bilanz seines über fünfzigjährigen Berufslebens und beschert seinen Lesern ungewohnte Einblicke in das Leben eines Therapeuten - ein lehrreiches und mit zahlreichen Anekdoten gewürztes Lesevergnügen.