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Communication For Behavior Change

Author: Esta de Fossard
Publisher: SAGE Publications India
ISBN: 9351501698
Size: 47.62 MB
Format: PDF, ePub, Docs
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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to: • Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Writing And Producing For Television And Film

Author: Esta de Fossard
Publisher: SAGE Publications India
ISBN: 8132102622
Size: 53.49 MB
Format: PDF, ePub, Docs
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Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film. The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.

Communication For Behavior Change

Author: Esta de Fossard
Publisher: SAGE Publications India
ISBN: 9351505294
Size: 44.46 MB
Format: PDF
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The book demonstrates how to create RADIO DRAMAS that encourage people to make positive behavioral changes to improve their lives. It provides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to: • Create RADIO DRAMAS that will appeal to a select audience • Create characters that represent and attract the target audience • Introduce subtle and convincing ways to improve the standard of living of the audience • Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately

Writing And Producing Radio Dramas

Author: Esta de Fossard
Publisher: SAGE Publications India
ISBN: 8132102029
Size: 65.23 MB
Format: PDF
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Throughout the world, the media is used in various ways to promote social awareness and initiate social development. Of all the available means of communication, radio is still the one with the maximum reach in most developing countries. This book, the first in a three-book series titled Communication for Behavior Change, offers extremely practical guidance on how to design, write, and produce radio dramas aimed at motivating social change. Written by a leading teacher and practitioner of Entertainment–Education, it is the only available book which provides complete and hands-on instructions for creating successful radio serial dramas for behavior change. The text is interspersed with examples which show how entertainment and education have been woven together to create awareness programs that are both popular and effective. Extracts from several successful scripts from many countries are also provided to demonstrate what has previously clicked with the audience.

Communication Based Intervention For Problem Behavior

Author: Edward G. Carr
Publisher: Brookes Pub
ISBN: 9781557661593
Size: 42.94 MB
Format: PDF, ePub, Docs
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This book provides educators, behavior specialists, psychologists, social workers, medical staff, and family members with methods for identifying causes for problem behaviors and strategies for communication-based intervention.

Designing Health Communication Campaigns

Author: Thomas E. Backer
Publisher: SAGE Publications
ISBN: 145225270X
Size: 65.64 MB
Format: PDF, ePub, Docs
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Distribution Revolution

Author: Kurt Sutter
Publisher: Univ of California Press
ISBN: 0520283244
Size: 78.85 MB
Format: PDF, Mobi
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Distribution Revolution is a collection of interviews with leading film and TV professionals concerning the many ways that digital delivery systems are transforming the entertainment business. These interviews provide lively insider accounts from studio executives, distribution professionals, and creative talent of the tumultuous transformation of film and TV in the digital era. The first section features interviews with top executives at major Hollywood studios, providing a window into the big-picture concerns of media conglomerates with respect to changing business models, revenue streams, and audience behaviors. The second focuses on innovative enterprises that are providing path-breaking models for new modes of content creation, curation, and distribution—creatively meshing the strategies and practices of Hollywood and Silicon Valley. And the final section offers insights from creative talent whose professional practices, compensation, and everyday working conditions have been transformed over the past ten years. Taken together, these interviews demonstrate that virtually every aspect of the film and television businesses is being affected by the digital distribution revolution, a revolution that has likely just begun. Interviewees include: • Gary Newman, Chairman, 20th Century Fox Television • Kelly Summers, Former Vice President, Global Business Development and New Media Strategy, Walt Disney Studios • Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. Entertainment • Ted Sarandos, Chief Content Officer, Netflix • Felicia D. Henderson, Writer-Producer, Soul Food, Gossip Girl • Dick Wolf, Executive Producer and Creator, Law & Order

Changing Behavior

Author: Georgianna Donadio
Publisher: CreateSpace
ISBN: 9781517001292
Size: 37.43 MB
Format: PDF, Kindle
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FREE Chapter Download at www.changingbehavior.org WINNER - 2012 Indie Book Award AWARD WINNER - 2013 International Book Awards AWARD WINNER - 2012 USA Best Book Awards AWARDED - 5 STARS ForeWord Clarion KIRKUS REVIEW - "Recommended... Top-tier ... [a] strikingly original case for the transformative power of receptiveness"... MIDWEST BOOK REVIEW - "Changing Behavior is a choice pick for community library psychology and self-help collections." James O. Prochaska, PhD, author of "Changing for Good - Six Stages of Transtheoretical Model of Change" and renowned expert and researcher on behavior change, says this about Changing Behavior: "The model of Behavioral Engagement has the potential to transform relationships that are suffering or struggling to ones that are thriving!" Beth Borg, RN, MHA, Clinical Operations Director for the Mayo Clinic states: "If someone said you could transform your life and enhance your relationships by using a few simple communication techniques that can be applied in almost any setting, wouldn't you want to do that, wouldn't you want to learn those skills? If the answer is yes, you've found the right book. This easy to read guide is loaded with simple skills that have been scientifically shown to have a huge impact on our relationships!" Thirty-two (32) years of ground breaking, hospital tested research is engagingly presented in this beautifully illustrated large size book that explores our behaviors and relationships, including the most important relationship of all - the one we have with ourselves. Whether you are looking to bring your personal relationships to a whole new level of intimacy and fulfillment or if you desire to transform your professional communication skills, Changing Behavior provides the knowledge and tools to create lasting change for all types of relationships.