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Encyclopedia Of Virtual Communities And Technologies

Author: Dasgupta, Subhasish
Publisher: IGI Global
ISBN: 1591407974
Size: 18.98 MB
Format: PDF, ePub, Mobi
View: 368
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"This encyclopedia of virtual communities and technologies provides a much needed integrated overview of all the critical concepts, technologies and issues in the area of virtual communities"--Provided by publisher.

Communities And Technologies 2005

Author: Peter van den Besselaar
Publisher: Springer Science & Business Media
ISBN: 9781402035913
Size: 16.59 MB
Format: PDF
View: 306
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This book includes 23 papers dealing with the impact of modern information and communication technologies that support a wide variety of communities: local communities, virtual communities, and communities of practice, such as knowledge communities and scientific communities. The volume is the result of the second multidisciplinary "Communities and Technologies Conference", a major event in this emerging research field. The various chapters discuss how communities are affected by technologies, and how understanding of the way that communities function can be used in improving information systems design. This state of the art overview will be of interest to computer and information scientists, social scientists and practitioners alike.

Communities And Technologies 2007

Author: Charles Steinfield
Publisher: Springer Science & Business Media
ISBN: 9781846289057
Size: 79.64 MB
Format: PDF, Docs
View: 317
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This book covers the relationship between information and communication technologies (ICTs) and communities – both physical and virtual. Community technology applications are studied in many contexts. The book demonstrates the dynamic and interdisciplinary nature of evolving communities and technologies scholarship.

Digital Habitats

Author: Etienne Wenger
Publisher: CPsquare
ISBN: 0982503601
Size: 43.74 MB
Format: PDF
View: 3751
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Technology has changed what it means for communities to "be together." Digital tools are now part of most communities' habitats. This book develops a new literacy and language to describe the practice of stewarding technology for communities. Whether you want to ground your technology stewardship in theory and deepen your practice, whether you are a community leader or sponsor who wants to understand how communities and technology intersect, or whether you just want practical advice, this is the book for you.

Communities Dominate Brands

Author: Tomi T. Ahonen
Publisher:
ISBN: 9780954432737
Size: 36.53 MB
Format: PDF, Mobi
View: 4519
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Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world. Communities Dominate Brands addresses its topic from a marketing (including advertising and branding) perspective and maintains a rigorous focus on business and profit dimensions of the issues involved.The book discusses such recent phenomena as blogging, virtual environments, mobile phone based swarming and massively multiplayer games. The book introduces a new generation of consumers called Generation-C (for Community). The book also discusses such new concepts as the Connected Age, Reachability, the Four C's, Alpha Users, and introduces Communities as an unavoidable new element into the traditional communication model. Combining the digital trends, modern management theories, and emerging new customer behaviour, Communities Dominate Brands arrives to its conclusion, that traditional marketing methods are increasingly ineffective and even becoming counterproductive. The power of the brands and the abuses by marketing have created a vacuum for a counterbalance, and digitally connected communities, the blogosphere, gamers, and especially the always-on connectedness of those on mobile phone networks, are emerging as the counterforce to redress the balance. The power of smart mobs and digitally enlightened communities will react rapidly to marketing excesses as the natural force balancing the power of the brands.The way a business can and must interact with the powerful new communities is through engagement marketing, by enticing the communities to interact with the brands. Communities Dominate Brands covers the major changes taking place in business and industry worldwide from leading digitally connected societies such as Finland, Korea, Japan, Hong Kong, UK and the USA. The authors discuss the business relevance of such community related technologies and phenomena such as blogging, CANs, iPod, MMOGs, MVNOs, PVRs, Ringing Tones, SMS text messaging, swarming, VOD. This is the definitive business book on the impact of new technologies, not explaining how technology works, but showing what businesses need to do to make money in the new digitally converging environment. Communities Dominate Brands analyses early successes of engaging communities by global brands such as Adidas, Apple, Audi, BBC, Boeing, Coca Cola, eBay, Ford, Google, Guinness, Hush Puppies, Lonely Planet, MTV, Nokia, Orange, Philips, Red Bull, Sony, Tesco, Tony & Guy, Vodafone, etc.The lessons are amplified with insights from rough punishment by communities suffered by Hutchison/Three networks, Kryptonite locks, Mazda, the Philippines Government, etc. Fully indexed, impeccably researched with documented sources, offering over 50 current business examples and over a dozen case studies, Communities Dominate Brands is a hands-on practical business handbook on how to adjust marketing to deal with communities. With tools such as the Four C's and Reachability, the authors provide a competitive head-start to all who want to achieve customer satisfaction and return business in the 21st century.

Community Media

Author: Kevin Howley
Publisher: Cambridge University Press
ISBN: 9781139443395
Size: 31.15 MB
Format: PDF, Kindle
View: 1999
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While transnational conglomerates consolidate their control of the global mediascape, local communities struggle to create democratic media systems. This groundbreaking study of community media, first published in 2005, combines original research with comparative and theoretical analysis in an engaging and accessible style. Kevin Howley explores the different ways in which local communities come to make use of various technologies such as radio, television, print and computer networks for purposes of community communication and considers the ways these technologies shape, and are shaped by, the everyday lived experience of local populations. He also addresses broader theoretical and philosophical issues surrounding the relationship between communication and community, media systems and the public sphere. Case studies illustrate the pivotal role community media play in promoting cultural production and communicative democracy within and between local communities. This book will make a significant contribution to existing scholarship in media and cultural studies on alternative, participatory and community-based media.

The Social Design Of Technical Systems

Author: Brian Whitworth
Publisher:
ISBN: 9788792964090
Size: 78.79 MB
Format: PDF, Kindle
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Hundreds of millions of people use social technologies like Wikipedia, Facebook and YouTube every day, but what makes them work? And what is the next step? The Social Design of Technical Systems explores the path from computing revolution to social evolution. Based on the assumption that it is essential to consider social as well as technological requirements, as we move to create the systems of the future, this book explores the ways in which technology fits, or fails to fit, into the social reality of the modern world. Important performance criteria for social systems, such as fairness, synergy, transparency, order and freedom, are clearly explained for the first time from within a comprehensive systems framework, making this book invaluable for anyone interested in socio-technical systems, especially those planning to build social software. This book reveals the social dilemmas that destroy communities, exposes the myth that computers are smart, analyses social errors like the credit meltdown, proposes online rights standards and suggests community-based business models. If you believe that our future depends on merging social virtue and technology power, you should read this book.

Design For Community

Author: Derek Powazek
Publisher: New Riders
ISBN: 9780132798181
Size: 35.19 MB
Format: PDF, ePub, Docs
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This book is available as an Adobe Reader eBook on the publisher's website: newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.

Community Building On The Web

Author: Amy Jo Kim
Publisher: Peachpit Press
ISBN: 9780132705158
Size: 71.96 MB
Format: PDF, ePub, Docs
View: 2878
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What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.