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Competing Against Luck

Author: Clayton M. Christensen
Publisher: HarperCollins
ISBN: 0062435639
Size: 70.23 MB
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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Summary Analysis And Review Of Clayton M Christensen S And Et Al Competing Against Luck By Instaread

Author: Instaread
Publisher: Instaread
ISBN: 1683785533
Size: 79.22 MB
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Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even in a crowded market. Innovation is highly prized by businesses and entrepreneurs. But time and again, companies waste capital and resources to churn out products that have only a gambler’s chance at attracting customer interest. Even the most high-concept, data-driven products can ultimately fail once they’re turned over to the marketplace. Businesses need not churn out innovations and simply hope for the best. Instead, employing the Jobs Theory can remove the risk involved in creating something new and give innovators a chance at success that does not rely on luck alone. The Jobs Theory maintains that successful products must answer an unsatisfied customer need and the producer must understand why the customer has this need. These needs are considered jobs, and each… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Thirty Essentials Strategy

Author: Andrew Laurie
Publisher: Simon and Schuster
ISBN: 1925384497
Size: 33.35 MB
Format: PDF, ePub
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What makes Apple so valuable as a company? Why is Tesla worth so much? How did Dyson come up with such a great vacuum cleaner? The answer is, at the heart of these companies’ greatness (and, importantly, their enterprise value), is a very strong core asset – an element of strategy that any business, large or small, can create. Using a simple and effective thirty-step process, Thirty Essentials: Strategy will help you define and design the most valuable core asset possible to dramatically increase the value of your business. This successful framework is based on the extensive experience of Andrew Laurie, a top business coach and former-CEO of a multi-billion-dollar company. It is based on the same principles he implemented to grow that company from sales of $50 million to $2 billion in under two years. Where many existing books on strategy tend to be theoretical and complicated, Thirty Essentials: Strategy presents a straightforward process to define a great core asset that can be implemented by everyone from small business owners to senior executives at large corporations.

The Customer Driven Playbook

Author: Travis Lowdermilk
Publisher: "O'Reilly Media, Inc."
ISBN: 1491981245
Size: 74.61 MB
Format: PDF, Docs
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Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop

Finance Unleashed

Author: Magnus Lind
Publisher: Springer
ISBN: 3319663704
Size: 58.28 MB
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Fast moving, to the point, and rooted in first-hand executive experiences, this book is for people of vision and action, and for creating the conditions required for growth, innovation, and increased competitive advantage. Finance Unleashed is based on a series of interactive interviews with a diverse group of global influencers and executives, all of which will challenge readers to think laterally and find inspiration in the new role of finance. Cases and interviewees represent organizations such as UPS and DHL, and the London School of Economics, and approaches such as Lean Six Sigma, innovation, customer-centricity, the financial supply chain, and behavioral procurement. The authors’ goal is to serve as a catalyst for leaders who are positioned to make meaningful changes today. The book includes a practical model to help executive teams redesign and refocus finance to drive business leadership - with an emphasis on the CFO. The model has three primary components: 1) Customer-Centricity - Listen and Map; 2) Process - Structure and Technology; and 3) Innovation - Create and Measure. These are presented as phases that each executive team will need to consider based on the goals and maturity level of their organization. For the CFO and ambitious finance executives, Finance Unleashed presents a path forward towards success and career advancement. For the CEO and the board, it presents an expanded vision for what financial organizations are capable of.

Health Care Management And The Law

Author: Donna K. Hammaker
Publisher: Jones & Bartlett Learning
ISBN: 1284117340
Size: 39.13 MB
Format: PDF, Kindle
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Health Care Management and the Law-2nd Edition is a comprehensive practical health law text relevant to students seeking the basic management skills required to work in health care organizations, as well as students currently working in health care organizations. This text is also relevant to those general health care consumers who are simply attempting to navigate the complex American health care system. Every attempt is made within the text to support health law and management theory with practical applications to current issues.