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Competitive Communication

Author: Barry Edward Eckhouse
Publisher: Oxford University Press, USA
ISBN: 9780195115901
Size: 33.70 MB
Format: PDF, Kindle
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Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this book reveals competitive dimensions of communication to those familiar with contemporary business practices. It is useful for undergraduate and graduate business students, as well working professionals.

What Every Engineer Should Know About Business Communication

Author: John X. Wang
Publisher: CRC Press
ISBN: 9780849383977
Size: 51.83 MB
Format: PDF, ePub
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Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to— Market ideas Write proposals Generate enthusiasm for research Deliver presentations Explain a design Organize a project team Coordinate meetings Create technical reports and specifications Focusing on the three critical communication needs of engineering professionals—speaking, writing, and listening—the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.

Pragmatics Across Languages And Cultures

Author: Anna Trosborg
Publisher: Walter de Gruyter
ISBN: 311021444X
Size: 40.79 MB
Format: PDF, ePub
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This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

Marketing Communication

Author: Allan J. Kimmel
Publisher: Oxford University Press on Demand
ISBN: 0199276943
Size: 39.60 MB
Format: PDF, Kindle
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Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.

The Office Professional S Guide

Author: Erin McKean
Publisher: Oxford University Press, USA
ISBN: 9780195183580
Size: 45.97 MB
Format: PDF
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When do you address correspondents by their first names over e-mail? Need a refresher on the proper format for a business letter? Or perhaps a cram-course on how business is conducted in a particular foreign country? Now, all your workplace questions can be found in one convenient source from the most trusted name in reference. The Office Professional's Guide takes you through office basics (frequently misspelled words; proper telephone, fax, and email etiquette; common filing systems), important business and financial concepts (P&L, ROI, price to earnings ratio), international business (a glossary of terms in five different languages; a guide to travel arrangements), giving presentations (with PowerPoint), making meeting arrangements, and much more. The Office Professional's Guide is an invaluable tool for any modern professional, no matter how high you are on your department's totem pole. Compiled and researched by Oxford's renowned reference team, this comprehensive book will be a daily source of knowledge and peace of mind.

Global Linguistics

Author: Marcel Danesi
Publisher: Walter de Gruyter
ISBN: 3110214040
Size: 59.94 MB
Format: PDF, Mobi
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The book provides an introduction to an interdisciplinary field of inquiry that can be called "global linguistics" (GL). GL emerges to tackle the ever-growing phenomenon of intercultural communication (IC) in today's world of international contacts. The specific aim of GL is to look at the form and contents of dialogues among speakers of different cultural backgrounds who will use a "default language" or koiné (usually English) to interact, in order to detect communication breakdowns at various levels of "depth", as well as the opportunities for developing sound intercultural communication practice. The book includes an accessible presentation of fundamental questions concerning languages and language use. Among the questions addressed are the universal design features of languages, the connection between language and conceptual systems, how people use language to coordinate their actions and interact in a variety of social contexts, and the place of language in a semiotic view of culture. The volume also addresses how language, context and culture shape the way in which we argue a point and try to persuade other people, and why intercultural argumentation is both necessary and risky. Global Linguistics: An Introduction describes fundamental notions in linguistics and cognate fields and is thus well-suited for use as a textbook in courses dealing with IC in general. At the same time, the book is of general interest to scholars in linguistics and communication studies, as it places particular emphasis on theoretical models such as argumentation theory and conceptual metaphor theory, which are generally not presented in textbooks on language and IC.

Talk Like Ted

Author: Carmine Gallo
Publisher: Redline Wirtschaft
ISBN: 3864149207
Size: 41.62 MB
Format: PDF
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Präsentationen haben durch den Aufschwung der TED-Talks eine völlig neue Definition erfahren – die Online-Vorträge sind inzwischen zur Königsdisziplin des Vortrags und zum Vorbild für Redner auf der ganzen Welt geworden. Die immer beliebteren TED-Talks revolutionierten die Welt der Vorträge. Der Kommunikationsexperte Carmine Gallo analysierte Hunderte der besten TED-Talks und interviewte die bekanntesten und beliebtesten Redner wie Steve Jobs, Bill Gates und Bono, um die grundlegenden Regeln und Geheimnisse eines erfolgreichen TED-Vortrags herauszufinden. Gallo enthüllt in seinem Buch die Regeln, mit denen nicht nur TED-Talks garantiert zu einem vollen Erfolg werden!

Still

Author: Susan Cain
Publisher: Riemann Verlag
ISBN: 3641106214
Size: 70.92 MB
Format: PDF, ePub, Mobi
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Selbstsicheres Auftreten und die Beherrschung von Small Talk sind nicht alles. Susan Cains glänzendes Plädoyer für die Qualitäten der Stillen. „Ein leerer Topf klappert am lautesten“. Aber wer der Welt etwas Bedeutendes schenken will, benötigt Zeit und Sorgfalt, um es in Stille reifen zu lassen. „Still“ ist ein Plädoyer für die Ruhe, die in unserer Welt des Marktgeschreis und der Klingeltöne zu verschwinden droht. Und für leise Menschen, die lernen sollten, zu ihrem „So-Sein“ zu stehen. Ohne sie hätten wir heute keine Relativitätstheorie, keinen „Harry Potter“, keine Klavierstücke Chopins, und auch die Suchmaschine „Google“ wäre nie entwickelt worden. „Still“ baut eine Brücke zwischen den Welten, kritisiert aber das gesellschaftliche Ungleichgewicht zugunsten der Partylöwen und Dampfplauderer. Es herrscht eine „extrovertierte Ethik“, die stille Wasser zwingt, sich anzupassen oder unterzugehen. Ihre Eigenschaften – Ernsthaftigkeit, Sensibilität und Scheu – gelten eher als Krankheitssymptome denn als Qualitäten. Zu unrecht, sagt Susan Cain, und stellt sich gegen den Trend, der „selbstbewusstes Auftreten“ verherrlicht. „Still“ ist das Kultbuch für Introvertierte, hilft aber auch Extrovertierten, ihre Mitmenschen besser zu verstehen.