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Controversies In Contemporary Advertising

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Size: 50.73 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author: Kim Sheehan
Publisher: SAGE
ISBN: 1452261075
Size: 58.46 MB
Format: PDF, ePub, Mobi
View: 4830
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author: Kim Bartel Sheehan
Publisher: SAGE
ISBN: 1452236259
Size: 74.23 MB
Format: PDF, Docs
View: 6640
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Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

Advertising And Society

Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Size: 23.37 MB
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Strategic Advertising Management

Author: Larry Percy
Publisher: Oxford University Press
ISBN: 0198703651
Size: 22.33 MB
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: * Flashcard glossary* Additional questions* Further reading updates* Web links * Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: * Suggested IPA case histories* Suggested classroom exercises* PowerPoint slides

Advertising Society And Consumer Culture

Author: Roxanne Hovland
Publisher: Routledge
ISBN: 1317477529
Size: 77.88 MB
Format: PDF, Mobi
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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Contemporary Criminal Law

Author: Matthew Lippman
Publisher: SAGE
ISBN: 9781412905800
Size: 49.52 MB
Format: PDF, Mobi
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Contemporary Criminal Law: Concepts, Cases, and Controversies is an introductory text that features "the new criminal law," expanding on traditional criminal law cases and concepts with contemporary topics and issues. Author Matthew R. Lippman uses an engaging case study approach to enhance student learning and offer an interactive educational environment.

Contemporary Approaches To Public Policy

Author: B. Guy Peters
Publisher: Springer
ISBN: 1137504943
Size: 32.14 MB
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This book considers a range of contemporary approaches to public policy studies. These approaches are based on a number of theoretical perspectives on decision-making, as well as alternative perspectives on policy instruments and implementation. The range of approaches covered in the volume includes punctuated equilibrium models, the advocacy-coalition framework, multiple streams approaches, institutional analyses, constructivist approaches, behavioural models, and the use of instruments as an approach to public policy. The volume concludes with a discussion of fundamental issues of democracy in public policy.

Christianity And Controversies Over Homosexuality In Contemporary Africa

Author: Ezra Chitando
Publisher: Routledge
ISBN: 1317166566
Size: 78.30 MB
Format: PDF, Kindle
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Issues of homosexuality are the subject of public and political controversy in many African societies today. Frequently, these controversies receive widespread attention both locally and globally, such as with the Anti-Homosexuality Bill in Uganda. In the international media, these cases tend to be presented as revealing a deeply-rooted homophobia in Africa fuelled by religious and cultural traditions. But so far little energy is expended in understanding these controversies in all their complexity and the critical role religion plays in them. Complementing the companion volume, Public Religion and the Politics of Homosexuality in Africa, this book investigates Christian politics and discourses on homosexuality in sub-Saharan Africa. The contributors present case studies from various African countries, from Nigeria to South Africa and from Cameroon to Uganda, focusing on Pentecostal, Catholic and mainline Protestant churches. They critically examine popular Christian theologies that perpetuate homophobia and discrimination, but they also discuss contestations of such discourses and emerging alternative Christian perspectives that contribute to the recognition of sexual diversity, social justice and human rights in contemporary Africa.

Contemporary American Politics And Society

Author: Robert Singh
Publisher: SAGE
ISBN: 9780761940968
Size: 20.55 MB
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`For those who still believe that politics is normally, naturally, about economics, Rob Singh has gathered the evidence and dialed the wake-up call: seven major instances of an ongoing culture war meet a common analytic framework here in a lively and informative fashion' - Byron E Shafer, University of Wisconsin