Download controversies in contemporary advertising in pdf or read controversies in contemporary advertising in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get controversies in contemporary advertising in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Controversies In Contemporary Advertising

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Size: 40.75 MB
Format: PDF, Mobi
View: 3442
Download and Read
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author: Kim Bartel Sheehan
Publisher: SAGE
ISBN: 1452236259
Size: 10.55 MB
Format: PDF, ePub
View: 4906
Download and Read
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

Controversies In Contemporary Advertising

Author: Kim Sheehan
Publisher: SAGE
ISBN: 1452261075
Size: 58.53 MB
Format: PDF, Kindle
View: 5259
Download and Read
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Advertising And Society

Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Size: 50.24 MB
Format: PDF
View: 679
Download and Read
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Major Controversies Of Contemporary History

Author: Jacques De Launay
Publisher: Elsevier
ISBN: 1483164519
Size: 37.59 MB
Format: PDF, ePub, Mobi
View: 2271
Download and Read
Major Controversies of Contemporary History provides a detailed analysis of all published sources concerning the major controversies of contemporary history. This book presents the various works dealing with contemporary history covering the period 1914 to 1945. Organized into three parts encompassing 13 chapters, this book begins with an overview of the complicity of the Serbian government in the Sarajevo outrage on June 28, 1914. This text then discusses the Austro–Hungarian declaration of war on Serbia, taking into account the risk of Russian intervention. Other chapters consider the significant role that the Russian chief of general staff plays in the decision to announce general mobilizations. This book discusses as well the nature of the plans for a preventive war during the period 1933–1934. The final chapter deals with the Potsdam Conference in 1945, wherein the agenda includes the drafting of the peace treaty, the occupation of Germany, and the political organization of liberated Europe. This book is a valuable resource for historians and students.

Contemporary Criminal Law

Author: Matthew Lippman
Publisher: SAGE
ISBN: 1452285888
Size: 31.96 MB
Format: PDF, ePub, Mobi
View: 1658
Download and Read
Contemporary Criminal Law: Concepts, Cases, and Controversies, Third Edition, combines the traditional concepts taught in undergraduate criminal law courses with thought-provoking cases and engaging learning tools. This popular text covers both foundational and emerging legal topics, such as terrorism, gangs, cybercrime, and hate crimes, in a student-friendly and approachable manner. Clear explanations of criminal law and defenses are complemented by provocative, well-edited cases as well as discussion questions to stimulate critical thinking and in-class discussion.

Advertising Society And Consumer Culture

Author: Roxanne Hovland
Publisher: Routledge
ISBN: 1317477529
Size: 42.89 MB
Format: PDF, Kindle
View: 5452
Download and Read
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Advertising Creative

Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506315402
Size: 29.37 MB
Format: PDF, ePub, Mobi
View: 849
Download and Read
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Contemporary Approaches To Public Policy

Author: B. Guy Peters
Publisher: Springer
ISBN: 1137504943
Size: 35.44 MB
Format: PDF, ePub, Docs
View: 4487
Download and Read
This book considers a range of contemporary approaches to public policy studies. These approaches are based on a number of theoretical perspectives on decision-making, as well as alternative perspectives on policy instruments and implementation. The range of approaches covered in the volume includes punctuated equilibrium models, the advocacy-coalition framework, multiple streams approaches, institutional analyses, constructivist approaches, behavioural models, and the use of instruments as an approach to public policy. The volume concludes with a discussion of fundamental issues of democracy in public policy.

Christianity And Controversies Over Homosexuality In Contemporary Africa

Author: Ezra Chitando
Publisher: Routledge
ISBN: 1317166566
Size: 12.19 MB
Format: PDF
View: 7774
Download and Read
Issues of homosexuality are the subject of public and political controversy in many African societies today. Frequently, these controversies receive widespread attention both locally and globally, such as with the Anti-Homosexuality Bill in Uganda. In the international media, these cases tend to be presented as revealing a deeply-rooted homophobia in Africa fuelled by religious and cultural traditions. But so far little energy is expended in understanding these controversies in all their complexity and the critical role religion plays in them. Complementing the companion volume, Public Religion and the Politics of Homosexuality in Africa, this book investigates Christian politics and discourses on homosexuality in sub-Saharan Africa. The contributors present case studies from various African countries, from Nigeria to South Africa and from Cameroon to Uganda, focusing on Pentecostal, Catholic and mainline Protestant churches. They critically examine popular Christian theologies that perpetuate homophobia and discrimination, but they also discuss contestations of such discourses and emerging alternative Christian perspectives that contribute to the recognition of sexual diversity, social justice and human rights in contemporary Africa.