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Craft Obsession

Author: Jeff Rice
Publisher: SIU Press
ISBN: 0809335298
Size: 72.13 MB
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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

Abducting Writing Studies

Author: Sidney I Dobrin
Publisher: SIU Press
ISBN: 0809335646
Size: 46.33 MB
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This collection is organized around the concept of abduction, a logical operation introduced by Charles Sanders Peirce that explains how new ideas are formed in response to an uncertain future. Responding to this uncertain future with rigor and insight, each essay imagines new methods, concepts, and perspectives that extend writing studies research into startling new terrain. To appeal to a wide range of audiences, the essays work within foundational areas in rhetoric and composition research such as space, time, archive, networks, inscription, and life. Some of the essays take familiar concepts such as historiography, the writing subject, and tone and use abduction to chart new paths forward. Others use abduction to identify areas within writing studies such as futural writing, the calling of place, and risk that require more sustained attention. Taken together, these essays expose the manifold pathways that writing studies research may pursue. Each of the twelve essays that comprise this collection sparks new insights about the phenomenon of writing. A must-read for rhetoric and composition scholars and students, Abducting Writing Studies is sure to foster vibrant discussions about what is possible in writing research and instruction.

Birmingham Beer

Author: Carla Jean Whitley
Publisher: Arcadia Publishing
ISBN: 1625849842
Size: 59.65 MB
Format: PDF
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Less than fifteen years after the birth of Birmingham, its brewing history began, and soon saloons dotted nearly every corner. Prohibition, however, decimated the brewing scene for eighty-five years. Although national Prohibition began in 1920, Jefferson County voted to go dry in 1907. Alabama beer saw a brief resurgence after the Brewpub Act of 1992, as craft beer's popularity grew nationwide. But the brewpubs and breweries that emerged struggled against the state's restrictive laws, which included such stipulations as locating brewpubs in historic districts and limiting beer bottle sizes to sixteen ounces. By the time grass-roots lobbying organization Free the Hops formed in 2004 to fight those restrictive laws, every Birmingham brewery had closed. Join author Carla Jean Whitley as she uncovers the struggle to make local beer a Birmingham staple.

I Ve Had Bigger

Author: Jeff Rice
Publisher:
ISBN: 9780616001073
Size: 66.20 MB
Format: PDF
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Did you ever want to prank your wife everyday, write about the results, and publish them online without her knowledge? That's exactly what Jeff Rice did in 2011. Now, the popular blog series will be available as a book for the first time ever, revised and updated with an all-new conclusion from the author. Don't miss how this prank ends.

40 Days Of Dating

Author: Jessica Walsh
Publisher: Abrams
ISBN: 1613127154
Size: 40.47 MB
Format: PDF, ePub, Mobi
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

Ice Cream Social

Author: Brad Edmondson
Publisher: Berrett-Koehler Publishers
ISBN: 1609948149
Size: 27.15 MB
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"For more than three decades, Ben & Jerry's has been committed to an insanely ambitious three-part mission: not just making the world's best ice cream but also supporting progressive causes and sharing its success with all stakeholders--employees, suppliers, distributors, customers, cows, everybody. Living up to these beliefs is fun when you're doing it right, and it creates amazingly loyal customers, but it isn't easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to the mission as the business grew. No other book has explained how the company came to be sold to Unilever, one of the world's biggest corporations. And none has described the unprecedented contract Ben & Jerry's negotiated with Unilever to preserve the three-part mission or the complex working relationship that has allowed the company to pursue that mission on a much larger stage. Brad Edmondson tells the story with a journalist's eye for details, dramatic moments, and memorable characters. Among the dozens of key figures Edmondson interviewed, his most important source was Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and has stayed involved ever since, serving as chairman of the board since 2010. It's a funny, sad, surprising, and ultimately hopeful story."--Publisher's description.

The Ontario Craft Beer Guide

Author: Robin LeBlanc
Publisher: Dundurn
ISBN: 1459739310
Size: 43.69 MB
Format: PDF, ePub
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With nearly one hundred new breweries, this second edition of The Ontario Craft Beer Guide is an indispensable field guide to the province’s beer. The explosion of craft beer variety in North America has created a climate of amazing quality and bewildering options for beer drinkers. Choosing a drink in that landscape can be intimidating, but in The Ontario Craft Beer Guide beer lovers have a concise and expertly curated guide to over one thousand offerings, with simple tasting notes, ratings, and brewery biographies. Let noted experts Jordan St. John and Robin LeBlanc guide you to your next favourite beer, from your new favourite brewery.

The American Craft Beer Cookbook

Author: John Holl
Publisher: Storey Publishing
ISBN: 160342864X
Size: 37.96 MB
Format: PDF, Mobi
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Open a cold one and get cooking! Showcasing the diverse ways that beer can be used to enhance a meal, either as an ingredient or by pairing, John Holl’s collection of 155 tasty recipes are designed for the beer-loving foodie. From twists on traditional favorites like American Wheat Bear Steamed Clams to unexpected surprises like Chocolate Jefferson Stout Cupcakes, you’ll soon be amazing your friends with the culinary versatility of your favorite beverage.

Drink

Author: Iain Gately
Publisher: Penguin
ISBN: 9781440631269
Size: 21.88 MB
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A spirited look at the history of alcohol, from the dawn of civilization to the modern day Alcohol is a fundamental part of Western culture. We have been drinking as long as we have been human, and for better or worse, alcohol has shaped our civilization. Drink investigates the history of this Jekyll and Hyde of fluids, tracing mankind's love/hate relationship with alcohol from ancient Egypt to the present day. Drink further documents the contribution of alcohol to the birth and growth of the United States, taking in the War of Independence, the Pennsylvania Whiskey revolt, the slave trade, and the failed experiment of national Prohibition. Finally, it provides a history of the world's most famous drinks-and the world's most famous drinkers. Packed with trivia and colorful characters, Drink amounts to an intoxicating history of the world.

The Rhetoric Of Cool

Author: Jeff Rice
Publisher: SIU Press
ISBN: 9780809327522
Size: 71.57 MB
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The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies’ rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice. The Rhetoric of Cool addresses the disciplinary claim that composition studies underwent a rebirth in 1963. At that time, three writers reviewed technology, cultural studies, and visual writing outside composition studies and independently used the word cool to describe each position. Starting from these three positions, Rice focuses on chora, appropriation, commutation, juxtaposition, nonlinearity, and imagery—rhetorical gestures conducive to new media work-- to construct the rhetoric of cool. An innovative work that approaches computers and writing issues from historical, critical, theoretical, and practical perspectives, The Rhetoric of Cool challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts.