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Un completo análisis de los sectores de la distribución y producción de gran consumo. Estudio de los sectores alimentarios y de sus canales de distribución: hipermercados, supermercados, discount, cash & carries...

Nuevos Retos Del Periodismo Especializado

Author: Francisco Esteve Ramírez
Publisher: SCHEDAS
ISBN: 8494225626
Size: 13.10 MB
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El ejercicio de la profesión periodística se encuentra en una situación crítica que requiere la reflexión, tanto académica como profesional, para afrontar los nuevos retos que se le presentan y superar el creciente deterioro de los contenidos informativos, la falta de credibilidad de los medios, la dispersión tecnológica, etc. Con el objeto de aportar elementos de análisis y alternativas, el IECE ofrece en esta obra las aportaciones de un amplio grupo de profesores universitarios y estudiosos de la comunicación que exponen sus reflexiones sobre la actividad periodística en nuestros días, tanto desde la perspectiva epistemológica como desde la aplicación práctica del ejercicio informativo. A través de la lectura de los trabajos que se ofrecen en esta obra se puede realizar una radiografía bastante representativa del "statu quo" de la docencia del Periodismo Especializado en las principales Universidades españolas, así como un análisis de la aplicación del Espacio Europeo de Educación Superior (EEES) en los Grados y Posgrados de Periodismo. Asimismo, se ofrecen en este estudio distintas investigaciones sobre la aplicabilidad de contenidos expertos que requieren un tratamiento informativo más adecuado a las necesidades de nuestra sociedad. Esta obra puede ser de especial interés para los profesores de Periodismo Especializado, así como para los periodistas especializados tanto en los medios informativos como en los Departamentos de Comunicación. La lectura de estos estudios puede resultar de especial utilidad para conseguir una mejor docencia en esta área del conocimiento así como una mayor calidad en el tratamiento de la información.

La Polivalencia Period Stica De Las Agencias De Noticias

Author: Sànchez Marín, Guillem
Publisher: Editorial UOC
ISBN: 8491162380
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En el presente estudio se radiografían las virtudes y defectos de la polivalencia periodística. Para ello, se analizan los perfiles profesionales de los redactores de las tres principales agencias de noticias presentes en Cataluña (España) a través de una comparativa entre la plantilla multidisciplinar de la Agència Catalana de Notícies (ACN) y las especializadas de EFE y Europa Press (EP), en las cuales permanece la división de oficios tradicional: redactores, fotógrafos y operadores de cámara. La eficiencia económica de la primera empresa depende de esta fórmula multitarea, que puede obstaculizar la capacidad de sus periodistas para informar de forma adecuada, y contrasta con las redacciones segregades de las otras dos, que desaprovechan algunas de las ventajas de las innovaciones tecnológicas para respetar los distintos lenguajes informativos. El trabajo concluye trasladando estos dilemes esenciales a los profesionales de dos agencias europees tan referenciales como AFP y ANSA porque, en el fondo, aborda un debate antiguo entre productividad y calidad -reanimado por la revolución digital- que compromete la labor del periodista.

Vvelo Beginning Spanish

Author: Dolly J. Young
Publisher: John Wiley & Sons
ISBN: 0471727768
Size: 43.50 MB
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Learning Spanish can be a difficult process but ¡Vívelo! makes it easier by offering a fresh approach. It emphasizes what readers know and can readily do with the language. The book includes activities that are designed to encourage readers to make cultural comparisons and connections. These activities, such as signature searches, information gap and jigsaw, are incorporated throughout the chapters to encourage a better comprehension of meaning with a purpose. ¡Vívelo! also offers metacognitive strategies to facilitate processing of advanced structures. The heavy emphasis on content and experiential learning empowers readers to gain a stronger understanding of Spanish.

Big Data

Author: Viktor Mayer-Schönberger
Publisher: Houghton Mifflin Harcourt
ISBN: 0544002938
Size: 78.91 MB
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A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.

A Forge Of Valor Kings And Sorcerers Book 4

Author: Morgan Rice
Publisher: Morgan Rice
ISBN: 1632913828
Size: 80.28 MB
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“An action packed fantasy sure to please fans of Morgan Rice’s previous novels, along with fans of works such as The Inheritance Cycle by Christopher Paolini…. Fans of Young Adult Fiction will devour this latest work by Rice and beg for more.” --The Wanderer, A Literary Journal (regarding Rise of the Dragons) The #1 Bestselling series, with over 400 five star reviews! A FORGE OF VALOR is book #4 in Morgan Rice’s bestselling epic fantasy series KINGS AND SORCERERS (which begins with RISE OF THE DRAGONS, a free download)! In A FORGE OF VALOR, Kyra slowly returns from the verge of death, healed by Kyle’s love and mysterious power. As he sacrifices for her, she regains her strength—yet not without a price. She presses Alva for the secret of her lineage, and he finally reveals all about her mother. Given a chance to quest to the source of her power, Kyra must make a crucial choice: whether to complete her training or journey to help her father, who wallows in the capital dungeon, his execution pending. Aidan, Motley at his side, also strives to rescue his father, trapped in the perilous capital, while in the far corner of the kingdom, Merk, amazed by what he discovers in the Tower of Ur, braces himself against a massive troll invasion. His Tower surrounded, he must fight alongside his fellow Watchers, to defend his nation’s most precious relic. Dierdre finds herself facing a full-fledged Pandesian invasion in her embattled city of Ur. As her precious city is destroyed all around her, she has to decide whether to escape or to make a final, heroic stand. Alec, meanwhile, finds himself at sea with his cryptic newfound friend, sailing to a land he’s never been, one even more mysterious than his companion. It is here that, finally, he learns of his destiny—and of the last hope for Escalon. With its strong atmosphere and complex characters, A FORGE OF VALOR is a sweeping saga of knights and warriors, of kings and lords, of honor and valor, of magic, destiny, monsters and dragons. It is a story of love and broken hearts, of deception, ambition and betrayal. It is fantasy at its finest, inviting us into a world that will live with us forever, one that will appeal to all ages and genders. Book #5 in KINGS AND SORCERERS will be published soon. “If you thought that there was no reason left for living after the end of the Sorcerer’s Ring series, you were wrong. Morgan Rice has come up with what promises to be another brilliant series, immersing us in a fantasy of trolls and dragons, of valor, honor, courage, magic and faith in your destiny. Morgan has managed again to produce a strong set of characters that make us cheer for them on every page.…Recommended for the permanent library of all readers that love a well-written fantasy.” --Books and Movie Reviews, Roberto Mattos (regarding Rise of the Dragons)