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Das Mediensystem Deutschlands

Author: Klaus Beck
Publisher: Springer-Verlag
ISBN: 3658117796
Size: 66.41 MB
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Diese Einführung bietet eine historisch fundierte (ab 1945) systematische Darstellung der Grundstrukturen des bundesdeutschen Mediensystems und seiner kommunikationspolitischen Genese, insbesondere der ökonomischen, rechtlichen und technischen Grundlagen und Funktionsweisen der Medien der öffentlichen Kommunikation Printmedien, Rundfunk, Film, Online-Medien) sowie der medien-übergreifenden Strukturen/ Rahmenbedingungen (Nachrichten-, PR- und Werbeagenturen) sowie TK-Dienstleister. Darüber hinaus werden komparatistische Bezüge zu den Mediensystemen Österreichs und der Schweiz sowie Basisinformationen zu diesen beiden Mediensystemen hergestellt.

Public Relations And Communication Management In Europe

Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 3110197197
Size: 23.48 MB
Format: PDF, Docs
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Frontiers Of Phonology

Author: Jacques Durand
Publisher: Routledge
ISBN: 1317896831
Size: 70.39 MB
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Frontiers of Phonology is a collection of essays that present a selective overview of trends in the linguistic analysis of sound structure. The essays are written by specialists from Europe, Canada and the USA and discuss issues from three broad areas of phonology: the nature and representation of phonological features; the role and structure of the skeletal tier and syllable structure; and the competing claims of derivational and declarative approaches to phonology. The book provides a forum for lively discussion of important theoretical topics from various standpoints including metrical and autosegmental phonology, dependency phonology and declarative phonology. The contributors, who are protagonists of these different standpoints, compare notes and show the merits of their different approaches. The essays discussing derivational issues offer an excellent introduction to the area of constraints based phonology, and by covering the phonology of many languages the book provides an understanding of how human languages in general use sound.

Post Communism And The Media In Eastern Europe

Author: Patrick H. O'Neil
Publisher: Routledge
ISBN: 1135218331
Size: 50.13 MB
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This investigation of the media in Poland, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria, seeks to outline the legacies of communism confronting media reform, and how interaction between the media, state, society and market has led to the particular and unique dynamics in each case.

Commercial Culture

Author: Leo Bogart
Publisher: Routledge
ISBN: 1351527614
Size: 44.83 MB
Format: PDF, ePub, Mobi
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American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

Journalism And Media Convergence

Author: Heinz-Werner Nienstedt
Publisher: Walter de Gruyter
ISBN: 3110302896
Size: 26.48 MB
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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

Media Policy

Author: Euromedia Research Group
Publisher: SAGE
ISBN: 1446265242
Size: 24.66 MB
Format: PDF, Docs
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The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication. The main themes of media policy analysis today are convergence, concentration and commercialization, and abundance through digitalization. Although media policy has changed drastically in its concerns and forms, the authors here argue that the need for an effective public communication policy in our `information society' is as pressing now as it ever was.

Mediatization

Author: Knut Lundby
Publisher: Peter Lang
ISBN: 9781433105623
Size: 52.64 MB
Format: PDF, ePub, Mobi
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The media are ubiquitous and constantly changing, causing social and cultural shifts. This book examines how processes of mediatization affect almost all areas of contemporary social and cultural life, and takes the theoretical debate on mediatization in communication studies and media sociology to a critical edge.

Commercial Communication In The Digital Age

Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416832
Size: 49.25 MB
Format: PDF
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Key Concepts In Political Communication

Author: Darren G Lilleker
Publisher: Pine Forge Press
ISBN: 1446231402
Size: 34.51 MB
Format: PDF, ePub, Mobi
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This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.