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Data Mining For The Masses Second Edition

Author: Matthew North
Publisher:
ISBN: 9781523321438
Size: 11.82 MB
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We live in a world that generates tremendous amounts of data-more than ever before. In business, and in our personal lives, we use smartphones and tablets, web sites and watches; with dozens of apps and interfaces to shop, learn, entertain and inform. Businesses increasingly use technology to interact with consumers to provide marketing, customer service, product information and more. All of this technological activity generates data-data that can be useful in many ways. Data mining can help to identify interesting patterns and messages that exist, often hidden beneath the surface. In this modern age of information systems, it is easier than ever before to extract meaning from data. From classification to prediction, data mining can help. In Data Mining for the Masses, Second Edition, professor Matt North-a former risk analyst and software engineer at eBay-uses simple examples and clear explanations with free, powerful software tools to teach you the basics of data mining. In this Second Edition, implementations of these examples are offered in both an updated version of the RapidMiner software, and in the popular R Statistical Package. You've got more data than ever before and you know it's got value, if only you can figure out how to get to it. This book can show you how. Let's start digging! Author's Note: The first edition of this text continues to be available for download, free of charge as a PDF file, from the GlobalText online library.

Data Mining For The Masses

Author: Matthew North
Publisher:
ISBN: 9780615684376
Size: 54.41 MB
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Have you ever found yourself working with a spreadsheet full of data and wishing you could make more sense of the numbers? Have you reviewed sales or operations reports, wondering if there's a better way to anticipate your customers' needs? Perhaps you've even thought to yourself: There's got to be more to these figures than what I'm seeing! Data Mining can help, and you don't need a Ph.D. in Computer Science to do it. You can forecast staffing levels, predict demand for inventory, even sift through millions of lines of customer emails looking for common themes-all using data mining. It's easier than you might think. In Data Mining for the Masses, professor Matt North-a former risk analyst and database developer for eBay.com-uses simple examples, clear explanations and free, powerful, easy-to-use software to teach you the basics of data mining; techniques that can help you answer some of your toughest business questions. You've got data and you know it's got value, if only you can figure out how to unlock it. This book can show you how. Let's start digging! Through an agreement with the Global Text Project, an electronic version of this text is available online at (http://globaltext.terry.uga.edu/books). Proceeds from the sales of printed copies through Amazon enable the author to support the Global Text Project's goal of making electronic texts available to students in developing economies.

Rapidminer

Author: Markus Hofmann
Publisher: CRC Press
ISBN: 1482205505
Size: 21.31 MB
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Powerful, Flexible Tools for a Data-Driven World As the data deluge continues in today’s world, the need to master data mining, predictive analytics, and business analytics has never been greater. These techniques and tools provide unprecedented insights into data, enabling better decision making and forecasting, and ultimately the solution of increasingly complex problems. Learn from the Creators of the RapidMiner Software Written by leaders in the data mining community, including the developers of the RapidMiner software, RapidMiner: Data Mining Use Cases and Business Analytics Applications provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The software and their extensions can be freely downloaded at www.RapidMiner.com. Understand Each Stage of the Data Mining Process The book and software tools cover all relevant steps of the data mining process, from data loading, transformation, integration, aggregation, and visualization to automated feature selection, automated parameter and process optimization, and integration with other tools, such as R packages or your IT infrastructure via web services. The book and software also extensively discuss the analysis of unstructured data, including text and image mining. Easily Implement Analytics Approaches Using RapidMiner and RapidAnalytics Each chapter describes an application, how to approach it with data mining methods, and how to implement it with RapidMiner and RapidAnalytics. These application-oriented chapters give you not only the necessary analytics to solve problems and tasks, but also reproducible, step-by-step descriptions of using RapidMiner and RapidAnalytics. The case studies serve as blueprints for your own data mining applications, enabling you to effectively solve similar problems.

Predictive Analytics And Data Mining

Author: Vijay Kotu
Publisher: Morgan Kaufmann
ISBN: 0128016507
Size: 23.12 MB
Format: PDF, ePub
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Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, business intelligence and data warehousing professionals and for anyone who wants to learn Data Mining. You’ll be able to: 1. Gain the necessary knowledge of different data mining techniques, so that you can select the right technique for a given data problem and create a general purpose analytics process. 2. Get up and running fast with more than two dozen commonly used powerful algorithms for predictive analytics using practical use cases. 3. Implement a simple step-by-step process for predicting an outcome or discovering hidden relationships from the data using RapidMiner, an open source GUI based data mining tool Predictive analytics and Data Mining techniques covered: Exploratory Data Analysis, Visualization, Decision trees, Rule induction, k-Nearest Neighbors, Naïve Bayesian, Artificial Neural Networks, Support Vector machines, Ensemble models, Bagging, Boosting, Random Forests, Linear regression, Logistic regression, Association analysis using Apriori and FP Growth, K-Means clustering, Density based clustering, Self Organizing Maps, Text Mining, Time series forecasting, Anomaly detection and Feature selection. Implementation files can be downloaded from the book companion site at www.LearnPredictiveAnalytics.com Demystifies data mining concepts with easy to understand language Shows how to get up and running fast with 20 commonly used powerful techniques for predictive analysis Explains the process of using open source RapidMiner tools Discusses a simple 5 step process for implementing algorithms that can be used for performing predictive analytics Includes practical use cases and examples

Data Mining Techniques

Author: Gordon S. Linoff
Publisher: John Wiley & Sons
ISBN: 9781118087459
Size: 49.21 MB
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The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Delivering Business Analytics

Author: Evan Stubbs
Publisher: John Wiley & Sons
ISBN: 1118559444
Size: 39.88 MB
Format: PDF, Kindle
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AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes. Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value. With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on: The economic principles behind how business analytics leads to competitive differentiation The elements which define best practice The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists. Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

Stats With Cats

Author: Charles Kufs
Publisher: Wheatmark, Inc.
ISBN: 1604944722
Size: 27.12 MB
Format: PDF, ePub
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When you took statistics in school, your instructor gave you specially prepared datasets, told you what analyses to perform, and checked your work to see if it was correct. Once you left the class, though, you were on your own. Did you know how to create and prepare a dataset for analysis? Did you know how to select and generate appropriate graphics and statistics? Did you wonder why you were forced to take the class and when you would ever use what you learned? That's where "Stats with Cats" can help you out. The book will show you: How to decide what you should put in your dataset and how to arrange the data.How to decide what graphs and statistics to produce for your data.How you can create a statistical model to answer your data analysis questions. The book also provides enough feline support to minimize any stress you may experience. Charles Kufs has been crunching numbers for over thirty years, first as a hydrogeologist, and since the 1990s as a statistician. He is certified as a Six Sigma Green Belt by the American Society for Quality. He currently works as a statistician for the federal government and he is here to help you.

Data Mining With Rattle And R

Author: Graham Williams
Publisher: Springer Science & Business Media
ISBN: 144199890X
Size: 18.12 MB
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Data mining is the art and science of intelligent data analysis. By building knowledge from information, data mining adds considerable value to the ever increasing stores of electronic data that abound today. In performing data mining many decisions need to be made regarding the choice of methodology, the choice of data, the choice of tools, and the choice of algorithms. Throughout this book the reader is introduced to the basic concepts and some of the more popular algorithms of data mining. With a focus on the hands-on end-to-end process for data mining, Williams guides the reader through various capabilities of the easy to use, free, and open source Rattle Data Mining Software built on the sophisticated R Statistical Software. The focus on doing data mining rather than just reading about data mining is refreshing. The book covers data understanding, data preparation, data refinement, model building, model evaluation, and practical deployment. The reader will learn to rapidly deliver a data mining project using software easily installed for free from the Internet. Coupling Rattle with R delivers a very sophisticated data mining environment with all the power, and more, of the many commercial offerings.

Data Mining And Statistics For Decision Making

Author: Stéphane Tufféry
Publisher: John Wiley & Sons
ISBN: 9780470979280
Size: 25.28 MB
Format: PDF, Mobi
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Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book.

Mining Of Massive Datasets

Author: Jure Leskovec
Publisher: Cambridge University Press
ISBN: 1107077230
Size: 33.38 MB
Format: PDF, ePub, Mobi
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Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets.