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Countering Brandjacking In The Digital Age

Author: Christopher Hofman
Publisher: Springer Science & Business Media
ISBN: 1447155807
Size: 55.55 MB
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The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.

Informatics And Management Science Vi

Author: Wenjiang Du
Publisher: Springer Science & Business Media
ISBN: 1447148053
Size: 16.72 MB
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The International Conference on Informatics and Management Science (IMS) 2012 will be held on November 16-19, 2012, in Chongqing, China, which is organized by Chongqing Normal University, Chongqing University, Shanghai Jiao Tong University, Nanyang Technological University, University of Michigan, Chongqing University of Arts and Sciences, and sponsored by National Natural Science Foundation of China (NSFC). The objective of IMS 2012 is to facilitate an exchange of information on best practices for the latest research advances in a range of areas. Informatics and Management Science contains over 600 contributions to suggest and inspire solutions and methods drawing from multiple disciplines including: · Computer Science · Communications and Electrical Engineering · Management Science · Service Science · Business Intelligence

Information And Automation

Author: Luo Qi
Publisher: Springer Science & Business Media
ISBN: 364219852X
Size: 44.59 MB
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This book constitutes the refereed proceedings of the International Symposium on Information and Automation, ISIA 2010, held in Guangzhou, China, in November 2010. The 110 revised full papers presented were carefully reviewed and selected from numerous submissions. The symposium provides a forum for researchers, educators, engineers, and government officials to present and discuss their latest research results and exchange views on the future research directions in the general areas of Information and Automation.

The Talk Of The Party

Author: Sharon E. Jarvis
Publisher: Rowman & Littlefield
ISBN: 9780742538573
Size: 16.30 MB
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How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship including words like Democrat, Republican, party, liberal, conservative, and independent has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions."

Library Journal

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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.