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Demystifying Communications Risk

Author: Mark Johnson
Publisher: Routledge
ISBN: 1317152859
Size: 16.61 MB
Format: PDF
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The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage. Companies seeking to use communications technology as a delivery or payment platform for digital services are particularly at risk. They need to understand both their strategic and operational risks as well as those affecting their stakeholders - partners and customers. Effective risk management is as much about awareness, culture, training and organization as it is about technology. Mark Johnson's practical guide, Demystifying Communications Risk, highlights cases from a wide range of geographies and cultures and is designed to raise awareness of the multi-faceted and often complex forms that operational revenue risks take in the communications sector. It provides managers with an understanding of the nature and implications of the risks they face and the human, organizational and technological approaches that can help avoid or mitigate them.

Cyber Crime Security And Digital Intelligence

Author: Mark Johnson
Publisher: Routledge
ISBN: 1317155351
Size: 54.85 MB
Format: PDF, Mobi
View: 7418
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Today's digital economy is uniquely dependent on the Internet, yet few users or decision makers have more than a rudimentary understanding of the myriad of online risks that threaten us. Cyber crime is one of the main threats to the integrity and availability of data and systems. From insiders to complex external attacks and industrial worms, modern business faces unprecedented challenges; and while cyber security and digital intelligence are the necessary responses to this challenge, they are understood by only a tiny minority. In his second book on high-tech risks, Mark Johnson goes far beyond enumerating past cases and summarising legal or regulatory requirements. He describes in plain, non-technical language how cyber crime has evolved and the nature of the very latest threats. He confronts issues that are not addressed by codified rules and practice guidelines, supporting this with over 30 valuable illustrations and tables. Written for the non-technical layman and the high tech risk manager alike, the book also explores countermeasures, penetration testing, best practice principles, cyber conflict and future challenges. A discussion of Web 2.0 risks delves into the very real questions facing policy makers, along with the pros and cons of open source data. In a chapter on Digital Intelligence readers are provided with an exhaustive guide to practical, effective and ethical online investigations. Cyber Crime, Security and Digital Intelligence is an important work of great relevance in today's interconnected world and one that nobody with an interest in either risk or technology should be without.

Marketing In Publishing

Author: Robin Birn
Publisher: Routledge
ISBN: 1134746660
Size: 50.53 MB
Format: PDF
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Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Profits You Can Trust

Author: H. David Sherman
Publisher: FT Press
ISBN: 9780131001961
Size: 10.48 MB
Format: PDF, ePub
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Readers can learn about deceptive financial reporting strategies to help avoid the accounting landmines that can destroy even the most successful business.

Subject Guide To Australian Business Commerce Law Books

Author: John E. Simkin
Publisher:
ISBN: 9780909532932
Size: 13.74 MB
Format: PDF, Kindle
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A guide to the 5490 books in these fields in the TAustralian Books in Print' database as at June 1992, and out-of-print titles notified since December 1989, with titles indexed under 3617 subject headings.

Multimedia Demystified

Author:
Publisher: Random House Electronic Pub
ISBN: 9780679756033
Size: 74.45 MB
Format: PDF, ePub, Mobi
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The definitive book for anyone who wants to understand what multimedia is all about and how it is created. A hypertext-like design makes the book accessible and user-friendly, so that the reader can quickly master the concepts, tools, techniques, and technologies behind the biggest buzzword around today.

Betriebliche Gesundheitsf Rderung In Deutschland

Author: Anita Splisser
Publisher: GRIN Verlag
ISBN: 365633708X
Size: 59.94 MB
Format: PDF, Mobi
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Studienarbeit aus dem Jahr 2012 im Fachbereich VWL - Gesundheitsökonomie, Note: 1,5, Fachhochschule Bonn-Rhein-Sieg in Sankt Augustin, Sprache: Deutsch, Abstract: Diese Arbeit liefert einen Überblick über die betriebliche Gesundheitsförderung in Deutschland, indem wichtige theoretische Grundlagen dargelegt werden sowie ein Praxisbezug gegeben wird.

Contemporary Issues In Social Media Marketing

Author: Bikramjit Rishi
Publisher: Routledge
ISBN: 1317193989
Size: 77.53 MB
Format: PDF, ePub
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In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.