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Design A Very Short Introduction

Author: John Heskett
Publisher: Oxford University Press
ISBN: 9780192854469
Size: 26.20 MB
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John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

Art History A Very Short Introduction

Author: Dana Arnold
Publisher: OUP Oxford
ISBN: 0191577596
Size: 46.42 MB
Format: PDF
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This clear and concise new introduction examines all the major debates and issues using a wide range of well-known examples. It discusses the challenge of using verbal and written language to analyse a visual form. Dana Arnold also examines the many different ways of writing about art, and the changing boundaries of the subject of art history. Topics covered include the canon of Art History, the role of the gallery, 'blockbuster' exhibitions, the emergence of social histories of art (Feminist Art History or Queer Art History, for example), the impact of photography, and the development of Art History using artefacts such as the altarpiece, the portrait, or pornography, to explore social and cultural issues such as consumption, taste, religion, and politics. Importantly, this book explains how the traditional emphasis on periods and styles originates in western art production and can obscure other critical approaches, as well as art from non western cultures. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Architecture A Very Short Introduction

Author: Andrew Ballantyne
Publisher: OUP Oxford
ISBN: 0191579211
Size: 41.37 MB
Format: PDF, ePub, Docs
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This highly original and sophisticated look at architecture helps us to understand the cultural significance of the buildings that surround us. It avoids the traditional style-spotting approach in favour of giving an idea of what it is about buildings that moves us, and what it is that makes them important artistically and culturally. The book begins by looking at how architecture acquires meaning through tradition, and concludes with the exoticism of the recent avant garde. Illustrations of particular buildings help to anchor the general points with specific examples, from ancient Egypt to the present day. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Landscape Architecture A Very Short Introduction

Author: Ian Thompson
Publisher: OUP Oxford
ISBN: 0191503207
Size: 54.18 MB
Format: PDF, ePub
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Landscape architecture plays an important role in shaping the places in which we live and work. But what is it? Landscape architects are involved, amongst other things, in the layout of business parks, the reclamation of derelict industrial sites, the restoration of historic city parks, and the siting and design of major pieces of infrastructure such as motorways, dams, power stations, and flood defences, as well as the planning of parks and gardens. Taking a historical perspective, Ian Thompson looks at both the roots of landscape architecture and the people that established it. This Very Short Introduction explores some of the misconceptions about landscape architecture and considers the discipline's origins in landscape gardening. Thompson takes a look at a number of areas, including the influence of Modernism, the difference between landscape design and landscape planning, and the way that planning legislation has driven the growth of the discipline. He also explores contemporary environmentalism, the debate as to whether landscape architecture is an art or a science, landscape architecture in the community, post-industrial projects, and its relationship with ecological urbanism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Cryptography A Very Short Introduction

Author: Fred Piper
Publisher: OUP Oxford
ISBN: 0191577758
Size: 33.98 MB
Format: PDF, Mobi
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This book is a clear and informative introduction to cryptography and data protection - subjects of considerable social and political importance. It explains what algorithms do, how they are used, the risks associated with using them, and why governments should be concerned. Important areas are highlighted, such as Stream Ciphers, block ciphers, public key algorithms, digital signatures, and applications such as e-commerce. This book highlights the explosive impact of cryptography on modern society, with, for example, the evolution of the internet and the introduction of more sophisticated banking methods. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Fashion A Very Short Introduction

Author: Rebecca Arnold
Publisher: Oxford University Press
ISBN: 0199547904
Size: 66.97 MB
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Fashion is a global industry, and plays a role in our economic, political, cultural, and social lives. However, fashion is often denigrated as trivial and superficial, a sign of vanity and narcissism. This Very Short Introduction will give a clear understanding of how fashion has developed while addressing these divergent views.

Mao A Very Short Introduction

Author: Delia Davin
Publisher: OUP Oxford
ISBN: 0191654035
Size: 75.48 MB
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As a giant of 20th century history, Mao Zedong played many roles: peasant revolutionary, patriotic leader against the Japanese occupation, Marxist theoretician, modernizer, and visionary despot. This Very Short Introduction chronicles Mao's journey from peasant child to ruler of the most populous nation on Earth. He was a founder of both the Chinese Communist Party and the Red Army, and for many years he fought on two fronts, for control of the Party and in an armed struggle for the Party's control of the country. His revolution unified China and began its rise to world power status. He was the architect of the Great Leap Forward that he hoped would make China both prosperous and egalitarian, but instead ended in economic disaster resulting in millions of deaths. It was Mao's growing suspicion of his fellow leaders that led him to launch the Cultural Revolution, and his last years were dogged by ill-health and his despairing attempts to find a successor whom he trusted. Delia Davin provides an invaluable introduction to Mao, showing him in all his complexity; ruthless, brutal, and ambitious, a man of enormous talent and perception, yet a leader who is still detested by some and venerated by others. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Sociolinguistics A Very Short Introduction

Author: John Edwards
Publisher: Oxford University Press
ISBN: 0199858616
Size: 68.84 MB
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This Very Short Introduction deals with the social life of language, presenting a succinct account of the most important aspects - both "micro" and "macro" - of sociolinguistics, such as language variation, language attitudes, and the relationship between language and identity.

Advertising A Very Short Introduction

Author: Winston Fletcher
Publisher: OUP Oxford
ISBN: 0191614270
Size: 66.56 MB
Format: PDF, ePub, Docs
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Kafka A Very Short Introduction

Author: Ritchie Robertson
Publisher: Oxford University Press
ISBN: 0192804553
Size: 46.51 MB
Format: PDF, Kindle
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In this Very Short Introduction, Ritchie Robertson provides the newcomer with an up-to-date and accessible examination of this fascinating author. Beginning with an examination of Kafka's life, he then goes on to discuss some of the major themes that emerge in Kafka's work, using his short story Metamorphosis as a recurring example.