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Designing Health Communication Campaigns

Author: Thomas E. Backer
Publisher: SAGE Publications
ISBN: 145225270X
Size: 51.39 MB
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Health Communication Message Design

Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Size: 66.83 MB
Format: PDF
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE
ISBN: 9780761922063
Size: 40.64 MB
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In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Kommunikationskampagnen Im Gesundheitsbereich Grundlagen Und Anwendungen

Author: Heinz Bonfadelli
Publisher: BoD – Books on Demand
ISBN: 3744503070
Size: 51.49 MB
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Kommunikationskampagnen sind neben rechtlichen und technischen Maßnahmen ein wichtiges Mittel um gesellschaftliche Probleme wie Sucht (z. B. Alkohol und Tabak), Krankheiten (z. B. AIDS und Grippe) und Unfälle (z. B. Verkehr und Arbeitsplatz) zu lösen. Diese grundlegend überarbeitete Neuauflage bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie in die gesellschaftliche Einbettung von Kampagnen und die Kampagnenevaluation. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von Wissen, Einstellung und Verhalten erfolgversprechend sind und welche Risiken dabei bestehen. Konkrete Empfehlungen und Entscheidungshilfen in Form von Checklisten machen dieses Buch nicht nur für Studierende verschiedener Fachrichtungen interessant, sondern auch für Entscheidungsträger in Behörden und Interessenverbänden sowie Journalisten und Kommunikationsagenturen. Heinz Bonfadelli ist Professor und Thomas N. Friemel ist Oberassistent am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich (IPMZ).

Public Health Communication Interventions

Author: Nurit Guttman
Publisher: SAGE Publications
ISBN: 1452265003
Size: 33.50 MB
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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Organizational Aspects Of Health Communication Campaigns

Author: Thomas E. Backer
Publisher: SAGE Publications, Incorporated
Size: 24.77 MB
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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Researching The Public Opinion Environment

Author: Sherry Devereaux Ferguson
Publisher: SAGE
ISBN: 9780761915317
Size: 25.16 MB
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Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

Designing Health Messages

Author: Edward W. Maibach
Publisher: SAGE
ISBN: 9780803953987
Size: 64.51 MB
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Communication Yearbook 21

Author: Michael Roloff
Publisher: Routledge
ISBN: 1135152713
Size: 17.60 MB
Format: PDF, Kindle
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Communication Yearbook 21 reflects the rich diversity of the field of communication, both in terms of content areas and methods. The topics of the eleven reviews range from interpersonal influence to media practices and effects. The authors address issues such as organizational democracy and change, intercultural negotiation, journalism and broadcasting practices, the management off crisis and the relationship between media and the presidency. The volume was originally published in 1998. In addressing these issues, narratives, historical accounts and meta-analytic techniques are employed.