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Designing Health Communication Campaigns

Author: Thomas E. Backer
Publisher: SAGE Publications
ISBN: 145225270X
Size: 77.62 MB
Format: PDF
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Health Communication Message Design

Author: Hyunyi Cho
Publisher: SAGE
ISBN: 1412986559
Size: 55.35 MB
Format: PDF, ePub, Mobi
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE Publications
ISBN: 1452289786
Size: 18.67 MB
Format: PDF, Kindle
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Kommunikationskampagnen Im Gesundheitsbereich Grundlagen Und Anwendungen

Author: Heinz Bonfadelli
Publisher: BoD – Books on Demand
ISBN: 3744503070
Size: 31.25 MB
Format: PDF, Docs
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Kommunikationskampagnen sind neben rechtlichen und technischen Maßnahmen ein wichtiges Mittel um gesellschaftliche Probleme wie Sucht (z. B. Alkohol und Tabak), Krankheiten (z. B. AIDS und Grippe) und Unfälle (z. B. Verkehr und Arbeitsplatz) zu lösen. Diese grundlegend überarbeitete Neuauflage bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie in die gesellschaftliche Einbettung von Kampagnen und die Kampagnenevaluation. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von Wissen, Einstellung und Verhalten erfolgversprechend sind und welche Risiken dabei bestehen. Konkrete Empfehlungen und Entscheidungshilfen in Form von Checklisten machen dieses Buch nicht nur für Studierende verschiedener Fachrichtungen interessant, sondern auch für Entscheidungsträger in Behörden und Interessenverbänden sowie Journalisten und Kommunikationsagenturen. Heinz Bonfadelli ist Professor und Thomas N. Friemel ist Oberassistent am Institut für Publizistikwissenschaft und Medienforschung der Universität Zürich (IPMZ).

Designing Health Messages

Author: Edward W. Maibach
Publisher: SAGE
ISBN: 9780803953987
Size: 75.18 MB
Format: PDF, ePub, Docs
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

The Routledge Handbook Of Health Communication

Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 1136931678
Size: 55.43 MB
Format: PDF
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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

Working On Health Communication

Author: Nova Corcoran
Publisher: SAGE
ISBN: 1446209784
Size: 54.32 MB
Format: PDF, ePub
View: 228
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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Public Health Communication Interventions

Author: Nurit Guttman
Publisher: SAGE Publications
ISBN: 1452265003
Size: 17.29 MB
Format: PDF, ePub, Mobi
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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Organizational Aspects Of Health Communication Campaigns

Author: Thomas E. Backer
Publisher: SAGE Publications, Incorporated
Size: 50.97 MB
Format: PDF, ePub, Docs
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How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.