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Designing Visual Language

Author: Charles Kostelnick
Publisher: Longman Publishing Group
ISBN: 9780205616404
Size: 71.50 MB
Format: PDF, Kindle
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Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

Designing Texts

Author: Eva R. Brumberger
Publisher: Routledge
ISBN: 1351868136
Size: 11.69 MB
Format: PDF
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'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

Teaching Professional And Technical Communication

Author: Tracy Bridgeford
Publisher: University Press of Colorado
ISBN: 1607326809
Size: 11.18 MB
Format: PDF, ePub, Mobi
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Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant

Exploring Composition Studies

Author: Kelly Ritter
Publisher: University Press of Colorado
ISBN: 0874218837
Size: 68.83 MB
Format: PDF, ePub, Mobi
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Kelly Ritter and Paul Kei Matsuda have created an essential introduction to the field of composition studies for graduate students and instructors new to the study of writing. The book offers a careful exploration of this diverse field, focusing specifically on scholarship of writing and composing. Within this territory, the authors draw the boundaries broadly, to include allied sites of research such as professional and technical writing, writing across the curriculum programs, writing centers, and writing program administration. Importantly, they represent composition as a dynamic, eclectic field, influenced by factors both within the academy and without. The editors and their sixteen seasoned contributors have created a comprehensive and thoughtful exploration of composition studies as it stands in the early twenty-first century. Given the rapid growth of this field and the evolution of it research and pedagogical agendas over even the last ten years, this multi-vocal introduction is long overdue.

Chiaroscuro Als Sthetisches Prinzip

Author: Claudia Lehmann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110547325
Size: 14.66 MB
Format: PDF
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In der italienischen Kunstproduktion und Kunsttheorie der Renaissance bezieht sich der Terminus chiaroscuro in erster Linie auf die Artikulation plastischer Werte, auf das Formulieren eines rilievo. Rilievo meint hier ein innovatives Gestaltungsprinzip, das den Eigenwert der mittelalterlichen Buntfarbe durch den Darstellungswert unbunter Farbtöne ersetzt. Malerei und Graphik tendierten im nordalpinen Raum hingegen dazu, mittels des Helldunkel die Oberflächenbeschaffenheit von Materialien zu evozieren. Aus dieser komparativen Perspektive erfasst der Band das Helldunkel als ästhetisches Prinzip, das als zentrale Signatur der gesamteuropäischen Kunstgeschichte zwischen 1300 und 1600 zu verstehen ist.

Strategies For Reading And Arguing About Literature

Author: Meg Morgan
Publisher: Longman Publishing Group
ISBN: 9780130938534
Size: 15.86 MB
Format: PDF, ePub, Docs
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For courses in English Composition, Argumentative Writing, and Introduction to Literature. Strategies for Reading and Arguing about Literature brings together the often divergent studies of argumentation and literature. This textbook teaches the art of academic argumentation through a focus on classic and contemporary literature. Using this book, students will learn, practice and master critical reading strategies, critical writing and research strategies, the essentials of academic argumentation, and basic literary theory as it relates to the development of an argument. Concurrently, students will explore and appreciate a variety of literature ranging from the classical to the contemporary in a variety of genres and critical analyses of literary works.

Hidden In Plain Sight

Author: Eviatar Zerubavel
Publisher: Oxford University Press
ISBN: 0199366632
Size: 32.34 MB
Format: PDF, ePub
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Many of us take for granted that what we perceive is a completely accurate representation of the world around us. Yet we have all had the experience of suddenly realizing that the keys or glasses that we had been looking for in vain were right in front of us the whole time. The capacity of our sense organs far exceeds our mental capabilities, and as such, looking at something does not guarantee that we will notice it. Our minds constantly prioritize and organize the information we take in, bringing certain things to the foreground, while letting others - that which we deem irrelevant - recede into the background. What ultimately determines what we perceive, and what we do not? In this fascinating book, noted sociologist Eviatar Zerubavel argues that we perceive things not just as human beings but as social beings. Drawing on fascinating examples from science, the art world, optical illusions, and all walks of life, he shows that what we notice or ignore varies across cultures and throughout history, and illustrates how our environment and our social lives - everything from our lifestyles to our professions to our nationalities - play a role in determining how we actually use our senses to access the world. A subtle yet powerful examination of one of the central features of our conscious life, this book offers a way to think about all that might otherwise remain hidden in plain sight.

Writing A Professional Life

Author: Gerald J. Savage
Publisher: Longman
ISBN: 9780205321063
Size: 43.16 MB
Format: PDF
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This is the first collection of narratives by practicing technical communicators telling their own personal stories about the workplace and their lives on the job. The authors portray a wide range of jobs: writers, editors, interface designers, marketing writers, and trainers working in 9 different technical fields, including software, R&D, engineering, medicine, transportation, and telecommunications. The stories vividly demonstrate the unique power of narrative as a teaching and learning tool. Unlike fabricated cases, these real-life narratives show new and veteran technical writers at work on the job, dealing with tasks, clients, and co-workers, and revealing their insights, values, and attitudes about their work. The stories also show the skills required in the profession and the ethical and other issues raised in the course of the workday. For anyone interested in technical communication and professional writing.

Principles Of Web Design

Author: David K. Farkas
Publisher: Longman Pub Group
ISBN: 9780205302918
Size: 77.18 MB
Format: PDF, ePub
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This is a conceptually rich book that teaches web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory. With a very clear yet trim writing style and over 150 illustrations, this book offers a broad range of discussion items. An emphasis on intellectually challenging questions call for review and synthesis, problem solving, and the focused examination of Websites. A set of 30 "Quick Start" design principles enables readers to begin working on a project. Explanation of copyright issues include public domain content, fair use, and related issues. Emphasis on usability testing and other forms of evaluation teach the importance of involving users in the design process and help plan and conduct basic usability tests. For those interested in multimedia and web design.