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Designing With Type 5th Edition

Author: James Craig
Publisher: Watson-Guptill
ISBN: 0823085600
Size: 79.41 MB
Format: PDF, ePub, Mobi
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The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.

Designing With Type

Author: James Craig
Publisher: Watson-Guptill
ISBN: 0823014134
Size: 29.47 MB
Format: PDF, ePub
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"Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it." - Reed Business Information.

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Author: Chuck Musciano
Publisher: O'Reilly Germany
ISBN: 3897214946
Size: 29.23 MB
Format: PDF, Mobi
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Just My Type

Author: Simon Garfield
Publisher:
ISBN: 9783550088797
Size: 36.30 MB
Format: PDF, ePub, Mobi
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Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!

Grafikdesign Das Ideenbuch

Author: Steven Heller
Publisher: Stiebner Verlag GmbH
ISBN: 3830714351
Size: 34.22 MB
Format: PDF, Docs
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Gutes Grafikdesign basiert neben eigenen Ideen und Kreativität auf Schlüsselelementen, die durchaus erlernt und trainiert werden können. Hierfür analysieren Steven Heller und Gail Anderson herausragende Arbeiten der weltweit renommiertesten Gestalter mit: Von Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody und Jessica Hische über Fons Hickmann, Paul Rand und Stefan Sagmeister bis hin zu Seymour Chwast, Otl Aicher, Paul Sahre und Christopher Niemann – erstklassige Projekte von fünfzig Kreativen werden hinsichtlich Kreativität und Techniken beleuchtet. Wie lassen sich Informationen klarer visualisieren? Wie können Lösungen emotional aufgeladen werden? Schließlich bringen die Autoren Handwerk und Konzeption zusammen, erklären, wie sich die Form auf unterschiedliche Art und Weise um den Content schmiegen kann – humorvoll, typografisch oder aber mit dem Spiel von Perspektiven. Last, but not least widmet sich ein ausführliches Kapitel dem Storytelling. Ein umfassendes Arbeitsbuch also, das gerade Newcomer bestens durch ihre Ausbildung begleiten wird.

Signage And Wayfinding Design

Author: Chris Calori
Publisher: John Wiley & Sons
ISBN: 1119085829
Size: 68.34 MB
Format: PDF, Mobi
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A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process—from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before. Features full-color design throughout with 100+ new images from real-world projects Provides an in-depth view of design thinking applied to the EGD process Explains the holistic development of sign information, graphic, and hardware systems. Outlines the latest sign material, lighting, graphic application, and digital communication technologies Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

Dialogues With Creative Legends And Aha Moments In A Designer S Career

Author: David Calvin Laufer
Publisher: New Riders
ISBN: 0133137996
Size: 49.26 MB
Format: PDF, ePub, Docs
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In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.

Gekapert

Author: Nuruddin Farah
Publisher: Suhrkamp Verlag
ISBN: 3518730533
Size: 56.23 MB
Format: PDF, Kindle
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Mit »Gekapert« vollendet der große afrikanische Erzähler Nuruddin Farah den Romanzyklus über seine Heimat Somalia. Er zeichnet ein tief bewegendes und bestürzendes Bild eines zerrissenen Landes. Jebleeh, der seit Jahren in Amerika lebt, kehrt für einen Besuch in seine Heimatstadt zurück, begleitet von seinem Schwiegersohn Malik, einem Journalisten, der über die Unruhen in der Region schreiben will. Im Jahr 2006 ist Mogadischu vom Bürgerkrieg gezeichnet, die Stimmung beklemmend. Das Chaos einer von Warlords besetzten Stadt, das Jebleeh von seinem letzten Besuch erinnert, ist nun einer unheimlichen Ruhe gewichen, die von den allgegenwärtigen peitschentragenden Männern in weißen Mänteln – den Schergen der islamistischen Organisation Al-Shabaab – noch verstärkt wird. Unterdessen landet Maliks Bruder Ahl auf der Suche nach seinem verschwundenen Sohn in Puntland, einer Region, die allgemein als Unterschlupf der Piraten bekannt ist. Und während die Somalier sich gegen die äthiopische Invasion wappnen, Piraten die Seewege verunsichern, werden die Brüder immer tiefer in die Wirren des Bürgerkriegs hineingezogen.

Getting The Hang Of Web Typography

Author:
Publisher: Smashing Magazine
ISBN: 3943075079
Size: 77.58 MB
Format: PDF, Mobi
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Getting the Hang of Web Typography is dedicated to web workers that are dealing with typography in their daily lives, but have no special training for this independent craft. This eBook (eBook #6)gives you the necessary background on macro- and microtypography, it helps you to choose suitable fonts and use modern techniques such as Web font embedding. It's a valuable book that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. The implications of desktop publishing, where anybody who has access to a computer can set type, have led to a flood of poorly designed brochures, flyers and web pages. In Web design especially illegible text, incorrect use of punctuation marks and inappropriate font combinations or use of line widths are frequent. The new techniques that Web fonts offer might bring about even worse examples of ugly and illegible Web typography. Getting the Hang of Web Typography is a collection of Smashing Magazine's best and most recent articles on web typography with one additional article series and glossary. You can use this eBook as reference work for your projects. It's a valuable book read that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. TABLE OF CONTENTS - The Ails Of Typographic Anti-Aliasing - 10 Principles For Readable Web Typograph - 5 Principles and Ideas of Setting Type on the Web - Lessons From Swiss Style Graphic Design - 8 Simple Ways to Improve Typography in Your Designs - Typographic Design Patterns and Best Practices - The Typography Dress Code: Principles of Choosing and Using Typefaces - Best Practices of Combining Typefaces - Guide to CSS Font Stacks: Techniques and Resources - New Typographic Possibilities with CSS 3 - Good Old @Font-Face Rule Revisited - The Current Web Font Formats - Review of Popular Web Font Embedding Services - How to Embed Web Fonts from your Server - Web Typography: Work-arounds, Tips and Tricks - 10 Useful Typography Tools