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E Business E Commerce Management

Author: Dave Chaffey
Publisher: Financial Times/Prentice Hall
ISBN: 9780273752011
Size: 30.98 MB
Format: PDF, ePub, Docs
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

E Business And E Commerce Management

Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Size: 48.68 MB
Format: PDF, Docs
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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

E Business And E Commerce Management

Author: Dave Chaffey
Publisher: Prentice Hall
ISBN: 9780273683780
Size: 63.62 MB
Format: PDF, Kindle
View: 5264
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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

Internet Marketing

Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273717409
Size: 56.78 MB
Format: PDF, ePub, Mobi
View: 6409
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The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. "Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline." Ian Harris, Digital Marketer (BSc, PhD) "Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge." Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center

Digital Marketing Excellence

Author: Dave Chaffey
Publisher: Routledge
ISBN: 1317276728
Size: 25.39 MB
Format: PDF
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

The Marketing Book

Author: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
Size: 24.15 MB
Format: PDF
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Emarketing Excellence

Author: Dave Chaffey
Publisher: Routledge
ISBN: 1136181466
Size: 57.60 MB
Format: PDF, Docs
View: 885
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This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans

Introduction To E Business

Author: Colin Combe
Publisher: Routledge
ISBN: 1136392890
Size: 58.56 MB
Format: PDF, ePub, Docs
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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Effective Security Management

Author: Charles A. Sennewald
Publisher: Butterworth-Heinemann
ISBN: 0128027908
Size: 59.48 MB
Format: PDF, ePub, Mobi
View: 4936
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Effective Security Management, Sixth Edition teaches practicing security professionals how to build their careers by mastering the fundamentals of good management. The author, Charles Sennewald, brings common sense, wisdom, and humor to this bestselling introduction to security management that is ideal for both new and experienced security managers. The sixth edition of this classic professional reference work on the topic includes newly updated and expanded coverage of topics such as the integration of security executive into the business, background checks and hiring procedures, involvement in labor disputes, organized crime, and the role of social media. Offers the most current picture of the role and duties of security managers Includes three new chapters on security ethics and conflicts of interest, convergence in security management, and ISO security standards, along with coverage of new security jobs titles and duties Contains updated contributions from leading security experts Colin Braziel, Karim Vellani, and James Broder Case studies and examples from around the world are included to facilitate further understanding