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Don T Gobble The Marshmallow Ever

Author: Joachim de Posada
Publisher: Penguin
ISBN: 1440619425
Size: 17.13 MB
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Maintain the Marshmallow Principle-with this follow-up to the international bestseller! Everyone's favorite stumbling striver returns in another simple and telling parable from acclaimed motivational expert Joachim de Posada. Arthur has been practicing the principles of success, but after he accepts a lucrative new job, he finds himself reverting to his old gobbling habits. Perfect for anyone in transition, this book explains how to apply the principles of success to changing circumstances. In our go-go culture, "wait" has become the most offensive of four-letter words, but patience is not the same as self-sacrifice, and holding out for something you really want is far more satisfying than settling for whatever is available. Don't Gobble the Marshmallow...Ever! teaches the importance of lifelong non-nibbling-and promises sweet rewards.

Keep Your Eye On The Marshmallow

Author: Joachim de Posada
Publisher: Penguin
ISBN: 1101622407
Size: 27.13 MB
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The follow-up to the international bestsellers Don’t Gobble the Marshmallow…Ever! and Don’t Eat the Marshmallow…Yet! After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavor and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again. Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately. In Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savor the marshmallows of life.

Optimizing The Self

Author: Ole Jacob Madsen
Publisher: Routledge
ISBN: 1317437772
Size: 76.40 MB
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This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as ‘science’ is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people’s lives. Each chapter traces and critically interprets a range of self-help philosophies and techniques, examining the claims of self-help literature to represent the most innovative psychological, medical or neurobiological research. Discussing each genre in turn, chapters examine key research alongside self-help literature to explore the effectiveness and impact of leading self-help genres in various social contexts and environments. The book offers a contemporary critical overview of issues concerning self-help, combining critical psychology with the theory of social representation to provide a broad perspective on self-help as a valid psychology. Optimizing the Self will be of interest to academics, researchers and postgraduate students in the fields of social representation, critical and cultural psychology and theory, clinical psychology, and the sociology of culture and science. The book will also be of use to critical and cultural psychologists and theorists, as well as clinical psychologists.

Getting Off Clean

Author: Timothy Murphy
Publisher: St. Martin's Press
ISBN: 1466886072
Size: 28.51 MB
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In Timothy Murphy's Getting Off Clean, the one thing that Eric Fitzpatrick wants is to escape--both from his family and the racially tense town in which he lives. The only son of an Italian-Irish family in a working class suburb of Boston, he intends to go away to college and leave his old life far behind. But all his plans are set askew when he meets Brooks, a mysterious, wealthy, black student at a local prep school. As their relationship grows ever deeper and more complicated, Eric must come to terms not only with his family and community, but with his warring ambitions and desires.

The Business Of Choice

Author: Matthew Willcox
Publisher: Pearson Education
ISBN: 0134053494
Size: 34.87 MB
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Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!

The Triple Package

Author: Amy Chua
Publisher: Penguin
ISBN: 1101610131
Size: 11.95 MB
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"That certain groups do much better in America than others—as measured by income, occupational status, test scores, and so on—is difficult to talk about. In large part this is because the topic feels racially charged. The irony is that the facts actually debunk racial stereotypes. There are black and Hispanic subgroups in the United States far outperforming many white and Asian subgroups. Moreover, there’s a demonstrable arc to group success—in immigrant groups, it typically dissipates by the third generation—puncturing the notion of innate group differences and undermining the whole concept of 'model minorities.'" Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success. A superiority complex, insecurity, impulse control—these are the elements of the Triple Package, the rare and potent cultural constellation that drives disproportionate group success. The Triple Package is open to anyone. America itself was once a Triple Package culture. It’s been losing that edge for a long time now. Even as headlines proclaim the death of upward mobility in America, the truth is that the oldfashioned American Dream is very much alive—butsome groups have a cultural edge, which enables them to take advantage of opportunity far more than others. • Americans are taught that everyone is equal, that no group is superior to another. But remarkably, all of America’s most successful groups believe (even if they don’t say so aloud) that they’re exceptional, chosen, superior in some way. • Americans are taught that self-esteem—feeling good about yourself—is the key to a successful life. But in all of America’s most successful groups, people tend to feel insecure, inadequate, that they have to prove themselves. • America today spreads a message of immediate gratification, living for the moment. But all of America’s most successful groups cultivate heightened discipline and impulse control. But the Triple Package has a dark underside too. Each of its elements carries distinctive pathologies; when taken to an extreme, they can have truly toxic effects. Should people strive for the Triple Package? Should America? Ultimately, the authors conclude that the Triple Package is a ladder that should be climbed and then kicked away, drawing on its power but breaking free from its constraints. Provocative and profound, The Triple Package will transform the way we think about success and achievement.

The Bastard Of Istanbul

Author: Elif Shafak
Publisher: Penguin
ISBN: 1440635846
Size: 49.28 MB
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A “vivid and entertaining” (Chicago Tribune) tale about the tangled history of two families, from the author of The Forty Rules of Love and The Architect’s Apprentice "Zesty, imaginative . . . a Turkish version of Amy Tan's The Joy Luck Club." --USA Today As an Armenian American living in San Francisco, Armanoush feels like part of her identity is missing and that she must make a journey back to the past, to Turkey, in order to start living her life. Asya is a nineteen-year-old woman living in an extended all-female household in Istanbul who loves Jonny Cash and the French existentialists. The Bastard of Istanbul tells the story of their two families--and a secret connection linking them to a violent event in the history of their homeland. Filed with humor and understanding, this exuberant, dramatic novel is about memory and forgetting, about the need to examine the past and the desire to erase it, and about Turkey itself.

Best Friends Forever

Author: Renee Holmes Kent
Publisher: New Hope Pub
ISBN: 9781563097348
Size: 56.54 MB
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When Cassie fears that the presence of a new girl may change her relationship with her best friend, she learns to share her love as Jesus does.

Watch Your Step

Author: T. R. Burns
Publisher: Simon and Schuster
ISBN: 1442440376
Size: 33.90 MB
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When the Kilter Academy students go on retreat with their parents, it’s the more mischief the merrier in this third book of a trouble-loving middle grade series! Seamus Hinkle has encountered a good deal of mystery and a lot of secrets since he first started at Kilter Academy. The longer he’s there, the more unanswered questions he seems to have. At last it seems like he just might get some answers as he and his troublemaker friends prepare for a huge event: a Kilter Academy retreat in the Adirondack mountains with all the students…and their parents. Will Seamus finally learn how his mother is connected to Annika, the mercurial headmistress of Kilter? Will he discover Annika’s true purpose for the Kilter students? And how will the students from the rival school, the Incriminators, play into all of this? It’s hard to say, but one thing is for sure—there will be plenty of trouble along the way!