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Dynamics Of Mass Communication

Author: Joseph R. Dominick
Publisher:
ISBN: 9780071318266
Size: 18.17 MB
Format: PDF, Docs
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

The Internet Encyclopedia Volume 2 G O

Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 0471689963
Size: 70.62 MB
Format: PDF, ePub, Mobi
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The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.

Plugged In

Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300228090
Size: 74.48 MB
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An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media—thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today’s youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.

Introduction To Mass Communication

Author: Stanley J. Baran
Publisher: McGraw-Hill College
ISBN: 9780073256238
Size: 62.47 MB
Format: PDF, Mobi
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Political Communication In Postmodern Democracy

Author: K. Brants
Publisher: Springer
ISBN: 0230294782
Size: 12.49 MB
Format: PDF
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This edited collection examines the changing faces of political communication in contemporary democracy. Based on comparative investigations of recent trends in the Netherlands and Great Britain, the essays provide fresh insights and new empirical evidence into the public representation of media-centred politics.

Media Culture

Author: Richard Campbell
Publisher: Macmillan Higher Education
ISBN: 1319010431
Size: 46.13 MB
Format: PDF, ePub, Mobi
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A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.

Journalism

Author: Stuart Allan
Publisher: Pearson Longman
ISBN: 9781408282991
Size: 23.15 MB
Format: PDF, ePub, Docs
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Journalism provides coverage on key, up-to-the-minute, journalism issues and society text, combining theory and practice.

The Media Of Mass Communication

Author: John Vivian
Publisher: Pearson College Division
ISBN: 9780205029587
Size: 45.45 MB
Format: PDF, Kindle
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Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.