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Author: Lynne S. Gross
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780697355065
Size: 77.53 MB
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Teaches students the essentials of telecommunications, whether they are consumers or media practitioners. This book divides into two main sections, focusing on the various media forms (commercial radio, cable television) and focusing on the functions of media (programming, advertising). It offers a glossary to help readers with unfamiliar terms.

An Introduction To Writing For Electronic Media

Author: Robert B. Musburger, PhD
Publisher: CRC Press
ISBN: 1136033149
Size: 42.84 MB
Format: PDF
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"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Electronic Media An Introduction

Author: Lynne Schafer Gross
Publisher: McGraw-Hill Education
ISBN: 9780073526164
Size: 66.11 MB
Format: PDF
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Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.

The Electronic Media

Author: Peter B. Orlik
Publisher: Iowa State Press
ISBN: 9780813824383
Size: 17.93 MB
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Geared to the person preparing for a career in radio, television, and associated electronic enterprises.

Broadcasting Cable The Internet And Beyond Introduction To Electronic Media

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467284998
Size: 28.17 MB
Format: PDF, Mobi
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Facts101 is your complete guide to Broadcasting, Cable, the Internet and Beyond , Introduction to Electronic Media. In this book, you will learn topics such as Audio and Video Technology, Radio Today, Broadcast and Cable/Satellite TV Today, and The Internet and New Media Today plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Principles Of Electronic Media

Author: William R. Davie
Publisher: Pearson College Division
ISBN: 9780205449750
Size: 50.83 MB
Format: PDF
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The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"

Solid State Electronic Devices

Author: Christo Papadopoulos
Publisher: Springer Science & Business Media
ISBN: 1461488362
Size: 32.47 MB
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A modern and concise treatment of the solid state electronic devices that are fundamental to electronic systems and information technology is provided in this book. The main devices that comprise semiconductor integrated circuits are covered in a clear manner accessible to the wide range of scientific and engineering disciplines that are impacted by this technology. Catering to a wider audience is becoming increasingly important as the field of electronic materials and devices becomes more interdisciplinary, with applications in biology, chemistry and electro-mechanical devices (to name a few) becoming more prevalent. Updated and state-of-the-art advancements are included along with emerging trends in electronic devices and their applications. In addition, an appendix containing the relevant physical background will be included to assist readers from different disciplines and provide a review for those more familiar with the area. Readers of this book can expect to derive a solid foundation for understanding modern electronic devices and also be prepared for future developments and advancements in this far-reaching area of science and technology.

Critical Issues In Electronic Media

Author: Simon Penny
Publisher: SUNY Press
ISBN: 1438415818
Size: 53.55 MB
Format: PDF
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This book offers new critical perspectives on the practice of electronic media art, a field that has sparse critical and theoretical literature. It addresses the relationship between technological change and cultural change and between contemporary theory and contemporary technology.

Mass Culture And Electronic Media

Author: Marjorie Ford
Publisher: Houghton Mifflin College Division
ISBN: 9780395868034
Size: 74.19 MB
Format: PDF, Docs
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The Streamlines series of brief, inexpensive single-theme readers is designed to help students write increasingly thoughtful, analytic essays as their understanding of a subject grows. Mass Culture and Electronic Media offers extended exploration of media issues and includes an introduction to the topic, headnotes, questions, and writing assignments. The reader begins with an introduction to the variety of issues surrounding "the media," the collected essayists' approaches to these issues, and possible student approaches.