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An Introduction To Writing For Electronic Media

Author: Robert B. Musburger, PhD
Publisher: Taylor & Francis
ISBN: 1136033130
Size: 22.14 MB
Format: PDF, Kindle
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"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Electronic Media An Introduction

Author: Lynne Schafer Gross
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780073378862
Size: 10.60 MB
Format: PDF, ePub, Docs
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This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.

The Electronic Media

Author: Peter B. Orlik
Publisher: Allyn & Bacon
Size: 55.49 MB
Format: PDF, Mobi
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An introduction to the fields of broadcasting, cable and satellite systems. It provides an operational and technical history of the broadcast industries and discusses the creative, facilitative, directive and regulatory functions of the electronic media industries.

Broadcasting Cable The Internet And Beyond Introduction To Electronic Media

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467284998
Size: 55.46 MB
Format: PDF, Mobi
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Facts101 is your complete guide to Broadcasting, Cable, the Internet and Beyond , Introduction to Electronic Media. In this book, you will learn topics such as Audio and Video Technology, Radio Today, Broadcast and Cable/Satellite TV Today, and The Internet and New Media Today plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.


Author: L. Gross
Publisher: WCB/McGraw-Hill
ISBN: 9780071142755
Size: 25.21 MB
Format: PDF, ePub
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This text aims to provide up-to-date information on broadcasting, electronic media, telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations. New sections introduce a range of technologies including the World Wide Web and multimedia forms such as virtual reality and a new chapter shows how organizations such as businesses and educational institutions use elctronic media.

Principles Of Electronic Media

Author: William R. Davie
Publisher: Pearson College Division
ISBN: 9780205449750
Size: 29.35 MB
Format: PDF, Docs
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The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"

Critical Issues In Electronic Media

Author: Simon Penny
Publisher: SUNY Press
ISBN: 9780791423172
Size: 34.96 MB
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This book offers new critical perspectives on the practice of electronic media art, a field that has sparse critical and theoretical literature. It addresses the relationship between technological change and cultural change and between contemporary theory and contemporary technology.

Managing Electronic Media

Author: Elizabeth Shimer Czech-Beckerman
Publisher: Butterworth-Heinemann
ISBN: 9780240800721
Size: 40.11 MB
Format: PDF
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Gives a fundamental overview of station organization and management applications. Explains in simple terms the ways a station operates in the broadcasting and cable businesses.

Wired Up

Author: Sue Howard
Publisher: Routledge
ISBN: 1135360162
Size: 68.56 MB
Format: PDF
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For many years now, studies rejecting the idea of a direct causal link between the media and children's behaviour and beliefs, have been generating insights into children's interactions with all kinds of media forms. This book is designed as an accessible introduction to these important research findings, for students of cultural and communication studies, psychology, and education; for professionals working with children and young people, and in the media industry; and for parents. 'Wired Up' comprises separate studies of a wide range of electronic media forms including television, video, computer games and the telephone, and includes coverage of a broad age-range, from pre-school children to adolescents and young adults. It provides insights into such diverse issues as the gendered nature of media consumption, the role of parental regulation and peer groups, and the significance of narrative, realism and morality.

Electronic Media Law And Regulation

Author: Kenneth C. Creech
Publisher: Routledge
ISBN: 1136289658
Size: 72.32 MB
Format: PDF, ePub
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Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.