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Entertainment Education

Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135669422
Size: 63.19 MB
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Entertainment Education And Social Change

Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624550
Size: 41.73 MB
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Interactive Storytelling

Author: Nuno Nunes
Publisher: Springer
ISBN: 3319710273
Size: 58.70 MB
Format: PDF, ePub
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This book constitutes the refereed proceedings of the 10th International Conference on Interactive Digital Storytelling, ICIDS 2017, held in Funchal, Madeira, Portugal, in November 2017. The 16 revised full papers and 4 short papers presented were carefully reviewed and selected from 65 submissions. The papers are organized in topical sections on story design, location and generation, history and learning, games, emotion and personality, posters and demos.

Stories Of Changes From Open Diaries The Joint Effects Of Radio Messaging And Group Discussions To Fight Child Marriage

Author: Getnet Eshetu
ISBN: 3954898209
Size: 51.65 MB
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Many studies have underlined the high prevalence of child marriage in Ethiopia, particularly in the Amhara region, and their devastating effects on the mental and physical health of the girls involved. This qualitative research aims to investigate the effectiveness of multimedia messaging – including radio and print messaging, face-to-face group discussions as well as interactions with a radio station – in altering people’s perception of child marriage. By analysing reflection statements in group diaries, the study identifies changes in the Knowledge, Attitude and Practices (KAPs) concerning child marriage of a multimedia audience in three districts of the North Gondar Zone in the Amhara region. The study contains a comprehensive literature review, comprising several findings regarding the magnitude of child marriage practices. Using the hybrid qualitative method of thematic analysis, it highlights important features and drawbacks of potential approaches to mobilising the community against child marriage. Moreover, a detailed description of multimedia intervention procedures is included, which can serve as a guideline for media practitioners and social development initiatives.

Strategic Social Media

Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1118556844
Size: 59.12 MB
Format: PDF, Mobi
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

The Routledge Handbook Of Health Communication

Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 1135647666
Size: 19.93 MB
Format: PDF, Mobi
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This handbook summarizes the research on communicative processes as they relate to health and health care, and provides directions for future research. For scholars & professionals in health communication, public health, psychology, & related areas.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE Publications
ISBN: 1452289786
Size: 75.69 MB
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Grenzr Ume Grenzg Nge Entgrenzungen

Author: Wiebke Hohberger
Publisher: Springer-Verlag
ISBN: 3658204516
Size: 63.42 MB
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Die Autorinnen und Autoren des vorliegenden Sammelbandes analysieren, wo innerhalb der türkischen Gesellschaft Prozesse der Grenzziehung eine Rolle spielen: zwischen Minderheiten und der Mehrheitsgesellschaft, innerhalb des Staatsapparats oder außenpolitisch an den Grenzen zu Nachbarstaaten. Gleichzeitig wird untersucht, inwiefern diese Grenzen wieder in Frage gestellt oder gar überwunden werden, im positiven wie negativen Sinne: zwischen Religion und Politik, innerhalb der nationalen Geschichtsschreibung sowie der Konstruktion von Erinnerungskulturen. Zudem rücken Kunst, Literatur, zivilgesellschaftliche und politische Gruppierungen und die Frage in den Blick, wie diese neue Freiräume schaffen und so Grenzen abbauen.

Communication Yearbook 27

Author: Pamela J. Kalbfleisch
Publisher: Routledge
ISBN: 1135616930
Size: 44.76 MB
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Communication Yearbook 27 is devoted to publishing state-of-the-art literature reviews in which authors critique and synthesize a body of communication research. This volume continues the tradition of publishing critical, integrative reviews of specific lines of research. Chapters focus on an organizational communication challenge to the discourse of work and family research; recovering women's voice; empowerment and communication; participatory communication for social change; and the problematics of dialogue and power. In addition, chapters discuss the megaphone effect; the effects of television on group vitality; the empowerment of feminist scholarship in public relations and the building of a feminist paradigm; control, resistance, and empowerment in raced, gendered, and classed work contexts; credibility for the 21st century; and communicating disability.

Evaluating Communication For Development

Author: June Lennie
Publisher: Routledge
ISBN: 0415522072
Size: 34.83 MB
Format: PDF
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Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.