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Escape From The Ivory Tower

Author: Nancy Baron
Publisher: Island Press
ISBN: 9781597269650
Size: 21.66 MB
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Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

Eine Kurze Geschichte Der Menschheit

Author: Yuval Noah Harari
Publisher: DVA
ISBN: 364110498X
Size: 46.39 MB
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Krone der Schöpfung? Vor 100 000 Jahren war der Homo sapiens noch ein unbedeutendes Tier, das unauffällig in einem abgelegenen Winkel des afrikanischen Kontinents lebte. Unsere Vorfahren teilten sich den Planeten mit mindestens fünf weiteren menschlichen Spezies, und die Rolle, die sie im Ökosystem spielten, war nicht größer als die von Gorillas, Libellen oder Quallen. Vor 70 000 Jahren dann vollzog sich ein mysteriöser und rascher Wandel mit dem Homo sapiens, und es war vor allem die Beschaffenheit seines Gehirns, die ihn zum Herren des Planeten und zum Schrecken des Ökosystems werden ließ. Bis heute hat sich diese Vorherrschaft stetig zugespitzt: Der Mensch hat die Fähigkeit zu schöpferischem und zu zerstörerischem Handeln wie kein anderes Lebewesen. Anschaulich, unterhaltsam und stellenweise hochkomisch zeichnet Yuval Harari die Geschichte des Menschen nach und zeigt alle großen, aber auch alle ambivalenten Momente unserer Menschwerdung.

Leadership Challenge

Author: James M. Kouzes
Publisher: John Wiley & Sons
ISBN: 9783527503742
Size: 26.78 MB
Format: PDF, Kindle
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Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.

The Routledge Handbook Of Environment And Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1134521383
Size: 18.58 MB
Format: PDF, Docs
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.

Postkapitalismus

Author: Paul Mason
Publisher: Suhrkamp Verlag
ISBN: 351874478X
Size: 22.72 MB
Format: PDF
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Drei Dinge wissen wir: Der Kapitalismus hat den Feudalismus abgelöst; seither durchlief er zyklische Tiefs, spätestens seit 2008 stottert der Motor. Was wir nicht wissen: Erleben wir eine der üblichen Krisen oder den Anbruch einer postkapitalistischen Ordnung? Paul Mason blickt auf die Daten, sichtet Krisentheorien – und sagt: Wir stehen am Anfang von etwas Neuem. Er nimmt dabei Überlegungen auf, die vor über 150 Jahren in einer Londoner Bibliothek entwickelt wurden und laut denen Wissen und intelligente Maschinen den Kapitalismus eines Tages »in die Luft sprengen« könnten. Im Zeitalter des Stahls und der Schrauben, der Hierarchien und der Knappheit war diese Vision so radikal, dass Marx sie schnell in der Schublade verschwinden ließ. In der Welt der Netzwerke, der Kooperation und des digitalen Überflusses ist sie aktueller denn je. In seinem atemberaubenden Buch führt Paul Mason durch Schreibstuben, Gefängniszellen, Flugzeugfabriken und an die Orte, an denen sich der Widerstand Bahn bricht. Mason verknüpft das Abstrakte mit dem Konkreten, bündelt die Überlegungen von Autoren wie Thomas Piketty, David Graeber, Jeremy Rifkin und Antonio Negri und zeigt, wie wir aus den Trümmern des Neoliberalismus eine gerechtere und nachhaltigere Gesellschaft errichten können.

Science Communication

Author: Laura Bowater
Publisher: John Wiley & Sons
ISBN: 1118406664
Size: 25.31 MB
Format: PDF, Mobi
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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

The Chicago Guide To Communicating Science

Author: Scott L. Montgomery
Publisher: University of Chicago Press
ISBN: 022614450X
Size: 71.74 MB
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This book is a comprehensive guide to scientific communication that has been used widely in courses and workshops as well as by individual scientists and other professionals since its first publication in 2002. This revision accounts for the many ways in which the globalization of research and the changing media landscape have altered scientific communication over the past decade. With an increased focus throughout on how research is communicated in industry, government, and non-profit centers as well as in academia, it now covers such topics as the opportunities and perils of online publishing, the need for translation skills, and the communication of scientific findings to the broader world, both directly through speaking and writing and through the filter of traditional and social media. It also offers advice for those whose research concerns controversial issues, such as climate change and emerging viruses, in which clear and accurate communication is especially critical to the scientific community and the wider world.

The Oxford Handbook Of The Science Of Science Communication

Author: Kathleen Hall Jamieson
Publisher: Oxford University Press
ISBN: 0190668962
Size: 46.45 MB
Format: PDF, ePub, Mobi
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The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape - from news and entertainment to blogs and films - but also examines the powers and perils of human biases - from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias. The Handbook adds case studies exploring instances in which communication undercut or facilitated the access to scientific evidence. The range of topics addressed is wide, from genetically engineered organisms and nanotechnology to vaccination controversies and climate change. Also unique to this book is a focus on the complexities of involving the public in decision making about the uses of science, the regulations that should govern its application, and the ethical boundaries within which science should operate. The Handbook is an invaluable resource for researchers in the communication fields, particularly in science and health communication, as well as to scholars involved in research on scientific topics susceptible to distortion in partisan debate.