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Essentials Of Business Research

Author: Jonathan Wilson
Publisher: SAGE
ISBN: 1446293475
Size: 48.24 MB
Format: PDF, Mobi
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Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here

Essentials Of Business Research

Author: Jonathan Wilson
Publisher: SAGE
ISBN: 9781446242698
Size: 22.79 MB
Format: PDF, ePub, Mobi
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Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.

Essentials Of Business Research

Author: Jonathan Wilson
Publisher: SAGE Publications
ISBN: 1848601336
Size: 32.15 MB
Format: PDF
View: 4812
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Essentials of Business Research: A Guide to Doing Your Research Project is a concise, accessible, student case orientated text that also considers the importance of the supervisor in the dissertation process. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations.

The Essential Guide To Doing Your Research Project

Author: Zina O'Leary
Publisher: SAGE
ISBN: 9781446245606
Size: 72.52 MB
Format: PDF, ePub, Docs
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The Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from 'clueless' to 'completed'. This highly readable text guides the reader through each stage of their research project, from getting started to writing up, with each chapter clearly explaining a step along the way. Based on the author's hugely popular The Essential Guide to Doing Research, this new book retains the warmth, wit and grounded nature of the first, while providing tools to help students through the ins and outs of their own projects, and addressing the key questions students need to tackle, such as: - What is this thing called research and why do it? - How can I assure that my research project has integrity? - How to I develop a researchable question? - How do I construct a winning proposal? - What exactly is expected in a literature review? - What options are there in qualitative, quantitative, mixed and more purposive methodological designs? - Is it best to work with a sample, key informants, or a case? - What data collection options are there and how do I choose? - How should I work with my quantitative data? - What should I do with my qualitative data? - How in the world will I capture this on paper? This is an inspiring book full of down-to-earth advice, illuminating figures and diagrams and engaging real life examples. With this book as your personal mentor, a successfully completed research project is well within reach. Zina O'Leary is an applied social scientist and senior lecturer at the University of Western Sydney. She is the author of Researching Real-World Problems and The Social Science Jargon Buster.

Essentials Of Business Research Methods

Author: Joseph F. Hair
Publisher: M.E. Sharpe
ISBN: 0765630656
Size: 60.98 MB
Format: PDF, Docs
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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Doing Business Research

Author: Nick Lee
Publisher: SAGE
ISBN: 1446259617
Size: 74.38 MB
Format: PDF, ePub, Docs
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`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research' - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

Qualitative Consumer And Marketing Research

Author: Russell Belk
Publisher: SAGE
ISBN: 1446272060
Size: 80.28 MB
Format: PDF, ePub
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Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

The Essentials Of Marketing Research

Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Size: 14.64 MB
Format: PDF
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Doing Your Research Project

Author: Judith Bell
Publisher: McGraw-Hill Education (UK)
ISBN: 0335264476
Size: 35.96 MB
Format: PDF, ePub, Mobi
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This is the market leading book for anyone doing their research project. Clear, concise and extremely readable, this book provides a practical, step-by-step guide to doing a research project from start to finish. Thoroughly updated but retaining its well-loved style, this 6th edition includes: information on using online surveys; information on online interviewing and using online platforms for observation, e.g. Skype, Google Hangouts; new chapter on the use of social media in small scale research; thoroughly updated chapter on literature searching; revised and additional pedagogy; and a brand new text design. This practical, no-nonsense guide is vital reading for all those embarking on undergraduate or postgraduate study in any discipline, and for professionals in such fields as social science, education and health.

Doing Your Early Years Research Project

Author: Guy Roberts-Holmes
Publisher: SAGE
ISBN: 1526450712
Size: 75.79 MB
Format: PDF, Docs
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This bestselling guide to undertaking your Early Years research project takes the reader on a practical step-by-step journey. Breaking down each section into accessible and digestible topics, and accompanied by a multitude of practical examples, case studies, research summaries and key points, the author brings this process to life. The updated and revised fourth edition includes: Useful additional resources at the end of each chapter Extended material on the child’s voice within research Signposted glossary terms throughout the text Updated website materials for further study From learning how to structure and organise your project, through to the final presentation and written report of your findings, this is the essential guide and companion for undergraduate and postgraduate students throughout their early childhood and social science courses. Guy Roberts-Holmes will be discussing key ideas from Doing Your Early Years Research Project: A Step-by-Step Guide in the SAGE Early Years Masterclass, a free professional development experience hosted by Kathy Brodie. To sign up, or for more information, click here.