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Essentials Of Entrepreneurship And Small Business Management

Author: Norman M. Scarborough
Publisher: Prentice Hall
ISBN: 9780133849622
Size: 25.23 MB
Format: PDF, Kindle
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Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

Growing And Managing An Entrepreneurial Business

Author: Kathleen R. Allen
Publisher: Houghton Mifflin College Division
ISBN: 9780395906705
Size: 54.87 MB
Format: PDF, Docs
View: 4470
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[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref.

Entrepreneurship Theory Process And Practice

Author: Donald F. Kuratko
Publisher: Cengage Learning
ISBN: 1305856562
Size: 60.35 MB
Format: PDF
View: 2591
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ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e, combines a practical, step-by-step approach with a theoretical foundation to form a basic framework for understanding the theory, processes, and practice of entrepreneurship. Recognized for over 25 years as one of the leading books in the field, the aim of the text is to present the most current thinking in entrepreneurship, as well as to provide learners the opportunity to apply ideas and develop useful entrepreneurial skills. This edition has been updated to include current developments and issues in this explosive field. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.