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Executive Power

Author: David J. Lieberman
Publisher: Wiley
ISBN: 9780470372821
Size: 11.52 MB
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Executive Power arms readers with effective, fast-acting techniques that show them, step-by-step, how to get what they need before they and their companies pay a heavy toll for lack of it. This book contains specific, carefully formulated psychological tactics that can be applied to any business situation, with any person. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field, but to create an automatic advantage in today's business world. The book will arm the reader with the tactics to: * Get back any customer you've lost. * Find out who in your company is loyal to you and who is not. * Get any group of people to get along and work as a team. * Turn a lazy worker into an ambitious go-getter. * Fire anyone easily, without an argument or even a difficult conversation. * Dilute the impact of negative publicity quickly. * Collect money owed, no matter how long it's been overdue. * Inspire your client, colleague, or boss to go along with your idea or plan. * Manage the unmanageable-get any employee to fall in line with the company line.

Influence

Author: Robert B. Cialdini, PhD
Publisher: Harper Collins
ISBN: 9780061899874
Size: 68.36 MB
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Marketing Horizons A 1980 S Perspective

Author: Venkatakrishna V. Bellur
Publisher: Springer
ISBN: 3319109669
Size: 35.81 MB
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

The Decision To Trust

Author: Robert F. Hurley
Publisher: John Wiley & Sons
ISBN: 1118072642
Size: 54.99 MB
Format: PDF
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A proven model to create high–performing, high–trust organizations Globally, there has been a decline in trust over the past few decades, and only a third of Americans believe they can trust the government, big business, and large institutions. In The Decision to Trust, Robert Hurley explains how this new culture of cynicism and distrust creates many problems, and why it is almost impossible to manage an organization well if its people do not trust one another. High–performing, world–class companies are almost always high–trust environments. Without this elusive, important ingredient, companies cannot attract or retain top talent. In this book, Hurley reveals a new model to measure and repair trust with colleagues managers and employees. Outlines a proven Decision to Trust Model (DTM) of ten factors that establish whether or not one party will trust the other Filled with original examples from Daimler, PriceWaterhouse Coopers, Goldman Sachs, Microsoft, QuikTrip, General Electric, Procter and Gamble, AzKoNobel, Johnson and Johnson, Whole Foods, and Zappos Reveals how leaders in Asia, Europe, and North America have used the DTM to build high–trust organizations Covering trust building in teams, across functions, within organizations and across national cultures, The Decision to Trust shows how any organization can improve trust and the bottom line.

Psychology

Author: Wayne Weiten
Publisher: Cengage Learning
ISBN: 1133957838
Size: 76.69 MB
Format: PDF, ePub
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PSYCHOLOGY: THEMES AND VARIATIONS, BRIEFER EDITION, 9TH EDITION helps you experience the excitement of this fascinating field, while helping you study and retain what you learn! Filled with practical ways that you can apply psychology to your everyday life, this best-selling psychology textbook is an experience in learning that you'll remember long after you complete your introductory psychology course. Critical Thinking Applications in every chapter give you specific critical thinking strategies you can apply to what you read. Every chapter of this book offers tools to help you focus on what's important and shows you how to study in ways that help you retain information and do your very best on exams.

Psychology Themes And Variations

Author: Wayne Weiten
Publisher: Cengage Learning
ISBN: 1305498208
Size: 59.31 MB
Format: PDF
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PSYCHOLOGY: THEMES AND VARIATIONS, 10th Edition, is a fusion of the full-length and briefer versions that preceded it. The text continues to offer a superb thematic organization together with practical applications and examples that help students see beyond research to big-picture concepts. Often described as a challenging book that is easy to learn from, the book surveys psychology's broad range of content with three aims: to illuminate the process of research and its relationship to application, to show both the unity and diversity of psychology's subject matter, and to help students master the basic concepts and principles of psychology with as little struggle as possible. Weiten's themes provide unifying threads across chapters that help students to see the connections among different research areas in psychology. A dynamic, teaching-oriented illustration program -- including new color-coded Concept Charts -- further enhances these themes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Psychology Themes And Variations Briefer Version

Author: Wayne Weiten
Publisher: Cengage Learning
ISBN: 1285499980
Size: 12.88 MB
Format: PDF, ePub, Docs
View: 3094
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PSYCHOLOGY: THEMES AND VARIATIONS, BRIEFER EDITION, 9TH EDITION helps you experience the excitement of this fascinating field, while helping you study and retain what you learn! Filled with practical ways that you can apply psychology to your everyday life, this best-selling psychology textbook is an experience in learning that you'll remember long after you complete your introductory psychology course. Critical Thinking Applications in every chapter give you specific critical thinking strategies you can apply to what you read. Every chapter of this book offers tools to help you focus on what's important and shows you how to study in ways that help you retain information and do your very best on exams. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 0735222843
Size: 32.79 MB
Format: PDF, ePub
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"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most important fields of social, medical, and psychological research in our lifetime. The idea that behaviors can be being addictive is new, but the threat is near universal. Experts are just beginning to acknowledge that we are all potential addicts. Adam Alter, a professor of psychology and marketing at NYU, is at the cutting edge of research into what makes these products so compulsive, and he documents the hefty price we're likely to pay if we continue blindly down our current path. People have been addicted to substances for thousands of years, but for the past two decades, we've also been hooked on technologies, such as Instagram, Netflix, and Facebook--inventions that we've adopted because we assume they'll make our lives better. These inventions have profound upsides, but their extraordinary appeal isn't an accident. Technology companies and marketers have teams of engineers and researchers devoted to keeping us engaged. They know how to push our buttons, and how to coax us into using their products for hours, days, and weeks on end. Tracing the very notion of addiction through history right up until the present day, Alter shows that we're only just beginning to understand the epidemic of behavioral addiction gripping society. He takes us inside the human brain at the very moment we score points on a smartphone game, or see that someone has liked a photo we've posted on Instagram. But more than that, Alter heads the problem off at the pass, letting us know what we can do to step away from the screen. He lays out the options we have address this problem before it truly consumes us. After all, who among us has struggled to ignore the ding of a new email, the next episode in a TV series, or the desire to play a game just one more time? Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin"--

Why We Lie

Author: David Livingstone Smith
Publisher: Macmillan
ISBN: 9780312310400
Size: 34.91 MB
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A biological and psychological analysis of the human practice of lying reveals the role played by deception and self-deception in evolution, demonstrating how the structure of the brain is shaped by a need to deceive. Reprint. 12,500 first printing.