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Expanding The Donor Base In Higher Education

Author: Noah D. Drezner
Publisher: Routledge
ISBN: 1136287965
Size: 48.58 MB
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Winner of the Association of Fundraising Professionals 2014 Skystone Partners Research Prize in Philanthropy and Fundraising Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising—including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students.

Fundraising And Institutional Advancement

Author: Noah D. Drezner
Publisher: Routledge
ISBN: 1136341803
Size: 43.34 MB
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In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

Institutional Advancement

Author: E. Proper
Publisher: Springer
ISBN: 1137374284
Size: 17.72 MB
Format: PDF, Kindle
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Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Hispanic Serving Institutions In American Higher Education

Author: Jesse Perez Mendez
Publisher: Stylus Publishing, LLC
ISBN: 1620361469
Size: 13.30 MB
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This is the first book to exclusively address Hispanic Serving Institutions (HSIs), filling a major gap in both the research on these institutions and in our understanding of their approaches to learning and their role in supporting all students while focusing on Hispanic students. Born out of the reauthorization of the Higher Education Act of 1992 and are classified as such if their enrollment of Latino students account for a quarter of their undergraduate enrollment, the number of HSIs and their impact in higher education is growing. Today there are approximately 370 HSIs, 277 emerging HSIs, and their numbers are steadily increasing. Given the projected growth of the Latino population, and HSIs’ record of advancing the success for Hispanic students in STEM fields, as well as of graduating nearly a third of all Hispanic bachelor’s degree recipients, their work has important implications for higher education at large. Written by leading and rising scholars on HSIs, this book offers insight into the complexity of these institutions. It not only addresses historic policy origins, but also describes the experiences of various student populations served, faculty issues (i.e., governance, diversity, work/life experience, etc.), the impact of student affairs in advancing student development, and considers funding and philanthropy efforts. The book also critically examines challenges that many of these institutions face – disjointed mission statements regarding support of their Latino/a student populations, governance structures that support the status quo, and the financial incentive to achieve HSI designation that may not correlate with enhancing the climate for Latinos. This book touches on the many facets of HSIs, painting an organic mosaic of institutions in position to advance Latino postsecondary progress, both chronicling the contemporary challenges that these institutions face while also looking to their future.

Competition In Higher Education Branding And Marketing

Author: Antigoni Papadimitriou
Publisher: Springer
ISBN: 3319585274
Size: 40.63 MB
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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Facebook Marketing F R Dummies

Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 3527708235
Size: 29.42 MB
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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Die Chancen Der Globalisierung

Author: Joseph Stiglitz
Publisher: Siedler Verlag
ISBN: 3641051304
Size: 45.48 MB
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Wir wissen, was an der Globalisierung faul ist. Joseph Stiglitz sagt uns, wie sie funktionieren kann. Der Nobelpreisträger Joseph Stiglitz kehrt mit diesem Buch zurück zu den Fragen seines Bestsellers »Die Schatten der Globalisierung«. Er untersucht, welche Veränderungen die Weltwirtschaftsordnung in den letzten Jahren erlebt hat und erläutert die großen politischen Herausforderungen, vor denen wir heute stehen. Vor allem entwickelt er seine Vision einer gerechteren Zukunft und zeigt konkrete Wege aus der Globalisierungsfalle auf. Der weltweite Wohlstand nimmt infolge der Globalisierung zwar insgesamt zu, doch auch das Gefälle zwischen Reich und Arm wird immer größer. Seitdem Stiglitz mit seinem Bestseller „Die Schatten der Globalisierung“ für Furore sorgte, hat sich das Bewusstsein für dieses Ungleichgewicht und für die Gefahren sozialer Ungerechtigkeit geschärft. Doch den zahlreichen Bekenntnissen für eine gerechtere Welt müssen nun politische Taten folgen. An diesem Punkt setzt das neue Buch des Wirtschaftsnobelpreisträgers an. Auf der Grundlage seiner wissenschaftlichen Forschung und seiner Erfahrungen in der politischen Praxis zeigt Stiglitz, wie die Chancen für positive Veränderungen, die in der fortschreitenden Globalisierung liegen, genutzt werden können. Dabei spricht er zahlreiche Themen an, die uns in Europa, in den USA aber auch in den sich entwickelnden Ländern auf den Nägeln brennen. Ob es um weltweites Outsourcing geht oder um Energieprobleme, die notwenige Reform des weltweiten Währungssystems oder die Kontrolle transnationaler Konzerne – stets behält Stiglitz das Machbare im Auge. Joseph Stiglitz ist Nobelpreisträger und auch hierzulande ein gefragter Autor.