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Flash Advertising

Author: Jason Fincanon
Publisher: Taylor & Francis
ISBN: 1136023690
Size: 10.36 MB
Format: PDF, Kindle
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Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues and creating ads that balance campaign goals with design constraints. Preparing and building ads with team and QC standards. Using forms and data in ads without file bloatt. File optimization techniques for swf files 3rd party rich media technologies that transcend the 30k banner. Integrating video into sites and banners. Social media applications. Trafficking and tracking ads for impressions, interactions, clicks, and conversions.Using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

T Cnicas De Marketing Viral

Author: Miguel Ángel Montañés del Río
Publisher: ESIC Editorial
ISBN: 8473569857
Size: 25.87 MB
Format: PDF, ePub, Mobi
View: 315
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La comunicación es algo innato a todo ser humano. No es posible evitarla, ya sea de modo formal o informal, siempre estamos enviando mensajes a nuestros iguales con algún tipo de propósito. El marketing viral está concebido para que las ideas se propaguen entre las personas de igual modo que lo haría un virus biológico, gracias a la democratización en el uso de Internet. La misión del marketing viral es que un mensaje, por lo general con contenido comercial —aunque no necesariamente—, más o menos explícito, tenga la capacidad de involucrar a sus receptores y que éstos se encarguen, voluntariamente, de su retransmisión entre sus contactos y allegados. Este libro enseña los conceptos básicos del marketing viral, así como las principales técnicas que se utilizan para su desarrollo práctico, todo ello desde una perspectiva de gestión. La propagación viral de ideas es algo que los usuarios de Internet ya están experimentando ¿Su organización aún no? Índice ¿Qué es el marketing viral?- Principales técnicas de marketing viral.- Viral incentivado.- Viral buzz (rumores).- Viral de compromiso.- Viral de utilidad.- Listados y rankings.- Juegos virales (advergaming).- Viral de descubrimiento.- Humorístico.- Los virus negativos o bulos.- Clasificación complementaria de técnicas virales.- Referencias bibliográficas.

Creating 3d Game Art For The Iphone With Unity

Author: Wes McDermott
Publisher: Taylor & Francis
ISBN: 0240815637
Size: 51.49 MB
Format: PDF, Mobi
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Revolutionize your iPhone and iPad game development with Unity iOS, a fully integrated professional application and powerful game engine, which is quickly becoming the best solution for creating visually stunning games for Apple's iDevices easier, and more fun for artists. From concept to completion you'll learn to create and animate using modo and Blender as well as creating a full level utilizing the powerful toolset in Unity iOS as it specifically relates to iPhone and iPad game development. Follow the creation of "Tater," a character from the author's personal game project "Dead Bang," as he's used to explain vital aspects of game development and content creation for the iOS platform. Creating 3D Game Art for the iPhone focuses on the key principles of game design and development by covering in-depth, the iDevice hardware in conjunction with Unity iOS and how it relates to creating optimized game assets for the iDevices. Featuring Luxology's artist-friendly modo, and Blender, the free open-source 3D app, along side Unity iOS, optimize your game assets for the latest iDevices including iPhone 3GS, iPhone 4, iPad and the iPod Touch. Learn to model characters and environment assets, texture, animate skinned characters and apply advanced lightmapping techniques using Beast in Unity iOS. In a clear, motivating, and entertaining style, Wes McDermott offers captivating 3D imagery, real-world observation, and valuable tips and tricks all in one place - this book is an invaluable resource for any digital artist working to create games for the iPhone and iPad using Unity iOS. * Circumvent the potential pitfalls of game development with professional techniques like "Static and Dynamic batching", "building models on the grid", "lightmapping with Beast", and "animation blending" to improve your game's performance and content creation workflow. * Visit www.wesmcdermott.com, to gain access to the book's official website where users can login to the resource portal to download extensive video walkthroughs and get information on the FREE iPhone/iPad app, "Tater's Training Trash Yard." The app showcases the core concepts and techniques covered in the book by demonstrating the content's performance on your iPhone or iPad.

Inside Flash

Author: Jody Keating
Publisher: New Riders
ISBN: 9780735711051
Size: 48.53 MB
Format: PDF, ePub
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A tutorial/reference for working professionals and serious students, this book features a basic, hands-on approach for learning Flash and for quickly building skill levels. The CD-ROM contains all files necessary to work through the tutorials.

Social Commerce

Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Size: 26.82 MB
Format: PDF, ePub, Mobi
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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Commercial Communication In The Digital Age

Author: Gabriele Siegert
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110416832
Size: 32.78 MB
Format: PDF, ePub, Mobi
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

The Online Advertising Playbook

Author: Joe Plummer
Publisher: John Wiley & Sons
ISBN: 9780470140352
Size: 79.50 MB
Format: PDF
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Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." —Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." —Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." —Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." —Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Learn Java The Easy Way

Author: Bryson Payne
Publisher: No Starch Press
ISBN: 1593278462
Size: 27.24 MB
Format: PDF, ePub, Docs
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Java is the world’s most popular programming language, but it’s known for having a steep learning curve. Learn Java the Easy Way takes the chore out of learning Java with hands-on projects that will get you building real, functioning apps right away. You’ll start by familiarizing yourself with JShell, Java’s interactive command line shell that allows programmers to run single lines of code and get immediate feedback. Then, you’ll create a guessing game, a secret message encoder, and a multitouch bubble-drawing app for both desktop and mobile devices using Eclipse, an industry-standard IDE, and Android Studio, the development environment for making Android apps. As you build these apps, you’ll learn how to: -Perform calculations, manipulate text strings, and generate random colors -Use conditions, loops, and methods to make your programs responsive and concise -Create functions to reuse code and save time -Build graphical user interface (GUI) elements, including buttons, menus, pop-ups, and sliders -Take advantage of Eclipse and Android Studio features to debug your code and find, fix, and prevent common mistakes If you’ve been thinking about learning Java, Learn Java the Easy Way will bring you up to speed in no time.

Strategic Retail Management

Author: Joachim Zentes
Publisher: Springer
ISBN: 3658101830
Size: 13.85 MB
Format: PDF, ePub, Docs
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.